Britain's other 2012 legacy
How will a new age of ethics affect selling?
In Autumn 2012 I was asked to give a talk on the ethics of selling to a network of ethical businesspeople. As a lifelong salesman, I felt a little like a lonely lion being thrown into a den of Daniels. To my surprise I managed to make a good case for the ethical approach of most salespeople. But I've since realised there was more to the invitation than I realised ‒ 2012 was a truly remarkable year ‒ Britain appears to have rediscovered ethics!
The feedback from my broadcast of this slide deck was intriguing ... to follow later.