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Facoltà di Scienze Matematiche, Fisiche e Naturali
                    Corso di Laurea in Informatica per le Telecomunicazioni




          Analisi di un sito editoriale:
               Edizioni Piemme


Corso: Comunicazione e Promozione Editoriale On-line
Prof.re Mauro Morellini


                            Relazione di Simone Pravettoni
                            Matricola 712560
INTRODUZIONE: “LE 4 W”

 1 – WHO

 2 – WHEN

 3 – WHERE

 4 – WHAT



                Simone Pravettoni – Universitas Studiorum Mediolanensis
L’ ACQUISIZIONE
ANALISI DEL SITO
UNO SGUARDO ALL’ HOMEPAGE




                    Simone Pravettoni – Universitas Studiorum Mediolanensis
USABILITA’


 Adeguatezza:
  input minimi per svolgere un determinato
  compito

    Facilità di apprendimento:
     utilizzo chiaro ed intuitivo

        Robustezza:
         probabilità d’ errore




                                    Simone Pravettoni – Universitas Studiorum Mediolanensis
METADATI




           Simone Pravettoni – Universitas Studiorum Mediolanensis
USER GENERATED CONTENT
 Pochi strumenti del Web 2.0

    Interattività: commenti e voti




                                  Simone Pravettoni – Universitas Studiorum Mediolanensis
LONG TAIL: LIBRERIE ONLINE - OFFLINE



4000

3000

2000

1000

   0
                    TITOLI

BOL = 3052                IBS = 3041
LAFELTRINELLI = 1500ca.   MONDOLIBRO = 330 ca.

                                     Simone Pravettoni – Universitas Studiorum Mediolanensis
EDIZIONI PIEMME AND SOCIAL NETWORK




                    Simone Pravettoni – Universitas Studiorum Mediolanensis
http://twitter.com/edizpiemme




                                Simone Pravettoni – Universitas Studiorum Mediolanensis
http://it-
it.facebook.com/edizionipiemme




                                 Simone Pravettoni – Universitas Studiorum Mediolanensis
Simone Pravettoni – Universitas Studiorum Mediolanensis
RANKING ALEXA


 Posizione globale: 294235

    Posizione in Italia: 9205

        Media di permanenza dell’
         utente: 3,4 minuti

            94,8% Utenti italiani




                                     Simone Pravettoni – Universitas Studiorum Mediolanensis
CONCLUSIONI


 Il sito è ben curato e costantemente
  aggiornato

    La casa editrice ha “sfruttato” la coda
     lunga

        Margini di miglioramento per lo
         UGC e il Web 2.0




                                    Simone Pravettoni – Universitas Studiorum Mediolanensis
BIBLIOGRAFIA


   www.edizpiemme.it
   www.wikipedia.it
   www.pandemia.info
   www.alexa.com
   Chris Anderson, “La coda lunga”




                                 Simone Pravettoni – Universitas Studiorum Mediolanensis

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Analisi editoriale: Piemme Edizioni

  • 1. Facoltà di Scienze Matematiche, Fisiche e Naturali Corso di Laurea in Informatica per le Telecomunicazioni Analisi di un sito editoriale: Edizioni Piemme Corso: Comunicazione e Promozione Editoriale On-line Prof.re Mauro Morellini Relazione di Simone Pravettoni Matricola 712560
  • 2. INTRODUZIONE: “LE 4 W” 1 – WHO 2 – WHEN 3 – WHERE 4 – WHAT Simone Pravettoni – Universitas Studiorum Mediolanensis
  • 4. ANALISI DEL SITO UNO SGUARDO ALL’ HOMEPAGE Simone Pravettoni – Universitas Studiorum Mediolanensis
  • 5. USABILITA’  Adeguatezza: input minimi per svolgere un determinato compito  Facilità di apprendimento: utilizzo chiaro ed intuitivo  Robustezza: probabilità d’ errore Simone Pravettoni – Universitas Studiorum Mediolanensis
  • 6. METADATI Simone Pravettoni – Universitas Studiorum Mediolanensis
  • 7. USER GENERATED CONTENT  Pochi strumenti del Web 2.0  Interattività: commenti e voti Simone Pravettoni – Universitas Studiorum Mediolanensis
  • 8. LONG TAIL: LIBRERIE ONLINE - OFFLINE 4000 3000 2000 1000 0 TITOLI BOL = 3052 IBS = 3041 LAFELTRINELLI = 1500ca. MONDOLIBRO = 330 ca. Simone Pravettoni – Universitas Studiorum Mediolanensis
  • 9. EDIZIONI PIEMME AND SOCIAL NETWORK Simone Pravettoni – Universitas Studiorum Mediolanensis
  • 10. http://twitter.com/edizpiemme Simone Pravettoni – Universitas Studiorum Mediolanensis
  • 11. http://it- it.facebook.com/edizionipiemme Simone Pravettoni – Universitas Studiorum Mediolanensis
  • 12. Simone Pravettoni – Universitas Studiorum Mediolanensis
  • 13. RANKING ALEXA  Posizione globale: 294235  Posizione in Italia: 9205  Media di permanenza dell’ utente: 3,4 minuti  94,8% Utenti italiani Simone Pravettoni – Universitas Studiorum Mediolanensis
  • 14. CONCLUSIONI  Il sito è ben curato e costantemente aggiornato  La casa editrice ha “sfruttato” la coda lunga  Margini di miglioramento per lo UGC e il Web 2.0 Simone Pravettoni – Universitas Studiorum Mediolanensis
  • 15. BIBLIOGRAFIA  www.edizpiemme.it  www.wikipedia.it  www.pandemia.info  www.alexa.com  Chris Anderson, “La coda lunga” Simone Pravettoni – Universitas Studiorum Mediolanensis