Essentials Of Designing Homepages

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Essentials of Designing Homepages

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Essentials Of Designing Homepages

  1. 1. Compare Infobase Limited An ISO 9001 : 2000 Certified Company Essentials of Designing Homepages
  2. 2. The Universal Truths <ul><li>Perfect homepage is a myth. </li></ul><ul><li>A homepage which delivers the predefined before the definition of “predefined’ is confined to history can be called a successful homepage. </li></ul><ul><li>Homepages evolve, freezing a homepage can freeze your business. </li></ul>
  3. 3. Fundamentals <ul><li>How are you going to make money? </li></ul><ul><li>Who all should come to your site? </li></ul><ul><li>How they should reach your site? </li></ul><ul><li>How they should reach your homepage? </li></ul><ul><li>How long you want them there? </li></ul><ul><li>Where should they go from your homepage? </li></ul><ul><li>What are your growth plans? </li></ul><ul><li>Whom do you compete against? </li></ul>
  4. 4. How are you going to make money? <ul><li>Designed to make money Versus Designed to win awards </li></ul><ul><li>Transactions Versus Depth of the page </li></ul><ul><li>Ultimate Objective Versus Starting point </li></ul><ul><li>Rewards Versus Retention </li></ul><ul><li>Message Versus Creativity </li></ul><ul><li>Speed Versus Wow factor </li></ul>
  5. 5. Who all should come to your site? <ul><li>Define the following clearly – </li></ul><ul><ul><li>Gender </li></ul></ul><ul><ul><li>Geography </li></ul></ul><ul><ul><li>Age </li></ul></ul><ul><ul><li>Ethnicity </li></ul></ul><ul><ul><li>Education </li></ul></ul><ul><ul><li>Income </li></ul></ul>
  6. 6. How they should reach your site? <ul><li>SEO </li></ul><ul><li>SEM </li></ul><ul><li>Social Media </li></ul><ul><li>Top of the mind recall </li></ul><ul><li>Offline Campaigns </li></ul><ul><li>Events </li></ul><ul><li>Contests </li></ul><ul><li>Affiliations </li></ul><ul><li>Newsletters </li></ul><ul><li>Stationery/ email signatures </li></ul><ul><li>Networking and Link Building </li></ul>
  7. 7. How they should reach your homepage? <ul><li>Apart from the normal reach factors </li></ul><ul><ul><li>Through Sub-domains </li></ul></ul><ul><ul><li>Through Folders </li></ul></ul><ul><ul><li>Through result pages of search on your site </li></ul></ul>
  8. 8. How long you want them there? <ul><li>Google/ Bing approach </li></ul><ul><li>Yahoo approach </li></ul><ul><li>Mapsofindia.com approach </li></ul><ul><li>Dgreetings.com approach </li></ul>
  9. 9. Where should they go from your homepage ? <ul><li>Internal pages </li></ul><ul><li>Sub domains </li></ul><ul><li>To advertisers </li></ul>
  10. 10. What are your growth plans? <ul><li>Is it all – what percentage are you done? </li></ul><ul><li>What are the verticals you want to pick </li></ul><ul><li>What is the horizontals you want to go in for </li></ul>
  11. 11. Whom do you compete against? <ul><li>How often does your competition change homepage </li></ul><ul><li>What do they focus on </li></ul><ul><li>What is your competitors target index </li></ul><ul><li>What is the target user overlap </li></ul>
  12. 12. Revisit the homepage as often as possible

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