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• Mayo Clinic is the first and largest
integrated not-for-profit medical
group practice in the world.
• William and Charle...
• Mayo is undoubtedly at
the pinnacle in health care
systems across United
States of America.
• Was ranked as the #1
overa...
• The primary
statement of the
organization is
that "the needs of
the patient come
first."
• SERVICES ARE
INTANGIBLE,
INSEPERABLE,
VARIABLE AND
PERISHABLE.
• GREAT
AMBIENCE
• WARM AND
WELCOMING
STAFF
MEMBERS
• Mayo Clinic researchers
contribute to the
understanding of disease
processes, best clinical
practices, and translation
o...
• Mayo Clinic opened the doors of its own
medical school (Mayo Medical School) in
Rochester, which is known for its contri...
• Mayo Clinic has adopted more
than 15,000 mobile devices
from Apple for patient care;
including the iPad and iPhone.
Mayo...
Mayo Clinic Mayo Clinic’s core values significantly help it to be
very good at customer service. These core values include...
• In the given situation there are lot of assumptions that can be
taken as it has not mentioned that the interest of confl...
• Largest integrated not-for-profit health clinic.
• Impact due to core values.
• All money utilized within the firm for R...
• By – Simarpreet Singh Chawla
• Thapar University(2nd Year)
Mayo Clinic Case Study
Mayo Clinic Case Study
Mayo Clinic Case Study
Mayo Clinic Case Study
Mayo Clinic Case Study
Mayo Clinic Case Study
Mayo Clinic Case Study
Mayo Clinic Case Study
Mayo Clinic Case Study
Mayo Clinic Case Study
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Mayo Clinic Case Study

Compiled during Marketing Internship 2016 under Prof. Sameer Mathur(IIM Lucknow)

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Mayo Clinic Case Study

  1. 1. • Mayo Clinic is the first and largest integrated not-for-profit medical group practice in the world. • William and Charles Mayo founded the clinic over 100 years ago. • It provides exceptional medical healthcare and leads in many specialities like cancer, heart diseases and respiratory disorders.
  2. 2. • Mayo is undoubtedly at the pinnacle in health care systems across United States of America. • Was ranked as the #1 overall hospital in the United States by U.S. News & World Report. • Mayo Clinic, Rochester, was ranked in the top 10 in all but one of 16 specialties
  3. 3. • The primary statement of the organization is that "the needs of the patient come first."
  4. 4. • SERVICES ARE INTANGIBLE, INSEPERABLE, VARIABLE AND PERISHABLE. • GREAT AMBIENCE • WARM AND WELCOMING STAFF MEMBERS
  5. 5. • Mayo Clinic researchers contribute to the understanding of disease processes, best clinical practices, and translation of findings from the laboratory to the clinical practice.
  6. 6. • Mayo Clinic opened the doors of its own medical school (Mayo Medical School) in Rochester, which is known for its contributions in the medical field. Also, Mayo Clinic established its graduate school (Mayo Graduate School) in 1989, to educate biomedical sciences PhD and Master students.
  7. 7. • Mayo Clinic has adopted more than 15,000 mobile devices from Apple for patient care; including the iPad and iPhone. Mayo Clinic then created an app for these devices called Synthesis Mobile which integrated hundreds of their health systems. Other apps were also created for Mayo Clinic Care Network members that assists patients with seeing their medical records or asking clinicians for assistance.
  8. 8. Mayo Clinic Mayo Clinic’s core values significantly help it to be very good at customer service. These core values include giving high importance to the patients’ interests and working in teams. In addition to these core values, some other aspects of its business helping it to be very good at customer service are speed, environment of comfort and tradition, professional individuals, cozy private cabins of doctors etc. Mayo Clinic’s has been so flourishing exercising medicine in a different way from other hospitals, due to the different approach of its founders.
  9. 9. • In the given situation there are lot of assumptions that can be taken as it has not mentioned that the interest of conflict is from who's end from the management, patient, doctor etc. Hence on a general vies the following is stated- In my opinion there shall be no conflict of interest in making the patient happy and giving the best medical care possible as one is a micro aspect and other is the macro aspect of looking at the given situation. The macro aspect is to give the best medical care to the patient.
  10. 10. • Largest integrated not-for-profit health clinic. • Impact due to core values. • All money utilized within the firm for R&D and Education. • Newest Technologies and Innovations incorporated. • Intangible and variable services. • Customers needs are always considered a priority. • Top quality staff and management committee.
  11. 11. • By – Simarpreet Singh Chawla • Thapar University(2nd Year)

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Compiled during Marketing Internship 2016 under Prof. Sameer Mathur(IIM Lucknow)

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