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WHAT’S THE POINT?
Two Case Studies of Introducing
Digital In-Gallery Experiences
Museums and the Web 2015
Silvia Filippini...
• Washington, DC
• Founded 1921
• Modern and Contemporary
• 65 full-time staff
• Mission:
“An intimate museum
combined wit...
• Indianapolis, Indiana
• Founded 1883
• Encyclopedic collection
of 54,000 works
spanning 5,000 years
• 152 acres of land
...
WHAT’S THE POINT?
Face to Face: The Neo-
Impressionist Portrait
IMA
June 15-September 17, 2014
Neo-Impressionism and the
D...
WHAT’S THE POINT?
THE APP
WHAT’S THE POINT?
THE APP
APPROACH
WHAT’S THE POINT?
TOP-DOWN APPROACH
New collaborative exhibition
development model
- Core team: curator, an
interpretation...
WHAT’S THE POINT?
TOP-DOWN APPROACH
New collaborative exhibition
development model
- Big idea: identification of
the main ...
WHAT’S THE POINT?
TOP-DOWN APPROACH
New collaborative exhibition
development model
- Evaluation: carried out at
multiple s...
WHAT’S THE POINT?
BEFORE
WHAT’S THE POINT?
AFTER
WHAT’S THE POINT?
HIGHER VISITORS’ SATISFACTION BETTER COMMUNICATION OF KEY MESSAGES
BETTER INTEGRATION OF INTERPRETIVE TO...
WHAT’S THE POINT?
GROUND-UP APPROACH
Starting with smaller experiments and building on existing
structures and programs
- ...
WHAT’S THE POINT?
INSTAGRAM LEGO CHALLENGE
WHAT’S THE POINT?
DIGITAL LITE BRITES
WHAT’S THE POINT?
uCurate and Made in the USA
www.phillipscollection.org/ucurate
IMPLEMENTATION
WHAT’S THE POINT?
POINTILLIZE YOURSELF
WHAT’S THE POINT?
#NEOIMPRESSED
WHAT’S THE POINT?
#NEOIMPRESSED
EVALUATION
WHAT’S THE POINT?
POINTILLIZE YOURSELF: OBJECTIVES
• Engaging visitors of all ages
• Support social interaction
among visi...
WHAT’S THE POINT?
VISITING WITH OTHERS
71%
VISITORS AGED 45+
59% younger visitors more likely to use it
AVERAGE SATISFACTI...
WHAT’S THE POINT?
WHAT’S THE POINT?
VISITOR INTEREST
92% of visitors would participate in the future
IMPRESSIONS
919,461 on Facebook, Instag...
WHAT’S THE POINT?
13 IN-GALLERY INTERVIEWS
3 QUESTIONS
● What can you tell me about using the app?
● Would you participate...
WHAT’S THE POINT?
WHO WAS USING #NEOIMPRESSED?
WHAT’S THE POINT?
WHO WAS USING #NEOIMPRESSED?
WHAT’S THE POINT?
HOW WERE THEY USING THE #NEOIMPRESSED?
WHAT’S THE POINT?
HOW WERE THEY USING THE APP?
WHAT’S THE POINT?
HOW WERE THEY USING THE APP?
WHAT’S THE POINT?
HOW WERE THEY USING THE APP?
WHAT’S THE POINT?
INDICATORS OF ENGAGEMENT
LESSONS LEARNED
WHAT’S THE POINT?
POINTILLIZE YOURSELF: LESSONS LEARNED
• Positive feedback confirmed
the need for more interaction
• Shar...
WHAT’S THE POINT?
LESSONS LEARNED: MORE USER TESTING
WHAT’S THE POINT?
LESSONS LEARNED: BUILD IN TIME FOR MAINTENANCE
WHAT’S THE POINT?
LESSONS LEARNED: PICK YOUR BATTLES
WHAT’S THE POINT?
CONCLUSIONS:
What’s the point?
- Small projects can be a starting point
for any institution
- Structure ...
Margaret Collerd Sternbergh
@margienchargie
The Phillips Collection
Manager of Digital & In-Gallery
Interpretation
msternb...
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Whats the point? Two case studies of introducing digital in-gallery experiences

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Whats the point? Two case studies of introducing digital in-gallery experiences

  1. 1. WHAT’S THE POINT? Two Case Studies of Introducing Digital In-Gallery Experiences Museums and the Web 2015 Silvia Filippini-Fantoni @silviaff20 @imamuseum Director of Interpretation, Media, and Evaluation Margaret Collerd Sternbergh @margienchargie @phillipsmuseum Manager of Digital & In-Gallery Interpretation Vivian Djen Marketing Communications Editor
  2. 2. • Washington, DC • Founded 1921 • Modern and Contemporary • 65 full-time staff • Mission: “An intimate museum combined with an experiment station”
  3. 3. • Indianapolis, Indiana • Founded 1883 • Encyclopedic collection of 54,000 works spanning 5,000 years • 152 acres of land (gardens and park) • 2 historic homes • 184 full-time staff • Visitor-centricity
  4. 4. WHAT’S THE POINT? Face to Face: The Neo- Impressionist Portrait IMA June 15-September 17, 2014 Neo-Impressionism and the Dream of Realities: Painting, Poetry, Music The Phillips Collection September 27, 2014-January 11, 2015
  5. 5. WHAT’S THE POINT? THE APP
  6. 6. WHAT’S THE POINT? THE APP
  7. 7. APPROACH
  8. 8. WHAT’S THE POINT? TOP-DOWN APPROACH New collaborative exhibition development model - Core team: curator, an interpretation specialist, an evaluator, a designer, and an exhibition manager Old model New model
  9. 9. WHAT’S THE POINT? TOP-DOWN APPROACH New collaborative exhibition development model - Big idea: identification of the main thesis and learning outcomes
  10. 10. WHAT’S THE POINT? TOP-DOWN APPROACH New collaborative exhibition development model - Evaluation: carried out at multiple stages
  11. 11. WHAT’S THE POINT? BEFORE
  12. 12. WHAT’S THE POINT? AFTER
  13. 13. WHAT’S THE POINT? HIGHER VISITORS’ SATISFACTION BETTER COMMUNICATION OF KEY MESSAGES BETTER INTEGRATION OF INTERPRETIVE TOOLS 40-60% 60% 30-50% 30-50%
  14. 14. WHAT’S THE POINT? GROUND-UP APPROACH Starting with smaller experiments and building on existing structures and programs - One-time experiments: monthly Phillips after 5 event with crowd eager to experiment with technology - Long-term project: uCurate as part of Made in the USA
  15. 15. WHAT’S THE POINT? INSTAGRAM LEGO CHALLENGE
  16. 16. WHAT’S THE POINT? DIGITAL LITE BRITES
  17. 17. WHAT’S THE POINT? uCurate and Made in the USA www.phillipscollection.org/ucurate
  18. 18. IMPLEMENTATION
  19. 19. WHAT’S THE POINT? POINTILLIZE YOURSELF
  20. 20. WHAT’S THE POINT? #NEOIMPRESSED
  21. 21. WHAT’S THE POINT? #NEOIMPRESSED
  22. 22. EVALUATION
  23. 23. WHAT’S THE POINT? POINTILLIZE YOURSELF: OBJECTIVES • Engaging visitors of all ages • Support social interaction among visitors • Promote the exhibition via sharing • Promote a positive attitude toward the IMA as an engaging institution
  24. 24. WHAT’S THE POINT? VISITING WITH OTHERS 71% VISITORS AGED 45+ 59% younger visitors more likely to use it AVERAGE SATISFACTION 4.73/5 USAGE 61% of exhibition visitors 777 SURVEYS 30 INTERVIEWS 777 surveys 30 Interviews
  25. 25. WHAT’S THE POINT?
  26. 26. WHAT’S THE POINT? VISITOR INTEREST 92% of visitors would participate in the future IMPRESSIONS 919,461 on Facebook, Instagram, and Twitter USAGE 15% of exhibition visitors MEASURABLE OUTCOMES DESCRIPTIONS “fun” “easy” “not overdone” “should be done sparingly”
  27. 27. WHAT’S THE POINT? 13 IN-GALLERY INTERVIEWS 3 QUESTIONS ● What can you tell me about using the app? ● Would you participate in something like this in the future? Why or Why not? ● Do you think museums should offer participatory experiences like this? Why or Why not?
  28. 28. WHAT’S THE POINT? WHO WAS USING #NEOIMPRESSED?
  29. 29. WHAT’S THE POINT? WHO WAS USING #NEOIMPRESSED?
  30. 30. WHAT’S THE POINT? HOW WERE THEY USING THE #NEOIMPRESSED?
  31. 31. WHAT’S THE POINT? HOW WERE THEY USING THE APP?
  32. 32. WHAT’S THE POINT? HOW WERE THEY USING THE APP?
  33. 33. WHAT’S THE POINT? HOW WERE THEY USING THE APP?
  34. 34. WHAT’S THE POINT? INDICATORS OF ENGAGEMENT
  35. 35. LESSONS LEARNED
  36. 36. WHAT’S THE POINT? POINTILLIZE YOURSELF: LESSONS LEARNED • Positive feedback confirmed the need for more interaction • Sharing on Facebook via the app was limited (4% of total users) • Confirmed the success of the exhibition development process • Installation in Star Studio and permanent collection
  37. 37. WHAT’S THE POINT? LESSONS LEARNED: MORE USER TESTING
  38. 38. WHAT’S THE POINT? LESSONS LEARNED: BUILD IN TIME FOR MAINTENANCE
  39. 39. WHAT’S THE POINT? LESSONS LEARNED: PICK YOUR BATTLES
  40. 40. WHAT’S THE POINT? CONCLUSIONS: What’s the point? - Small projects can be a starting point for any institution - Structure needed to make things happen long term
  41. 41. Margaret Collerd Sternbergh @margienchargie The Phillips Collection Manager of Digital & In-Gallery Interpretation msternbergh@phillipscollection.org WHAT’S THE POINT? Silvia Filippini-Fantoni @silviaff20 Indianapolis Museum of Art Director of Interpretation, Media, and Evaluation sfantoni@imamuseum.org

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