Unsubscribe Preference Centers<br />October 2009<br />
Why Recipients Opt Out<br /><ul><li> Too Frequent
 Irrelevant Content/Offers
 Also, lack of email address change functionality</li></li></ul><li>Alternatives to Unsubscribing<br />
Promote Alternatives In the Email<br />50% of one company’s subscribers presented <br />with alternatives to unsubscribing...
Good, but requires thinking – “no more than…”<br />
Clear & Simple + Flexibility for Sender<br />Frequency caps can impact:<br /><ul><li>Trigger- and behavior-based emails
 Surveys
 Specials</li></li></ul><li>Neiman Marcus<br />
Great options, but multiple emails confusing<br />
Old Navy – Demographic Preferences<br />
Crutchfield – Product Type + Location<br />
RSS & Catalog Options<br />
What You’ll Miss…<br />
Multiple Lists<br />
Change Your Mind?<br />
3 Key Options<br />
Kraft<br />
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Unsubscribe Preference Centers

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A work-in-progress collection of various examples of email unsubscribe pages that offer an alternative to unsubscribing such as reduced frequency, change of address, other channles; and/or include comment forms, etc.

Published in: Business, Technology
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Unsubscribe Preference Centers

  1. 1. Unsubscribe Preference Centers<br />October 2009<br />
  2. 2. Why Recipients Opt Out<br /><ul><li> Too Frequent
  3. 3. Irrelevant Content/Offers
  4. 4. Also, lack of email address change functionality</li></li></ul><li>Alternatives to Unsubscribing<br />
  5. 5. Promote Alternatives In the Email<br />50% of one company’s subscribers presented <br />with alternatives to unsubscribing stay! <br />
  6. 6. Good, but requires thinking – “no more than…”<br />
  7. 7. Clear & Simple + Flexibility for Sender<br />Frequency caps can impact:<br /><ul><li>Trigger- and behavior-based emails
  8. 8. Surveys
  9. 9. Specials</li></li></ul><li>Neiman Marcus<br />
  10. 10. Great options, but multiple emails confusing<br />
  11. 11. Old Navy – Demographic Preferences<br />
  12. 12. Crutchfield – Product Type + Location<br />
  13. 13.
  14. 14.
  15. 15.
  16. 16. RSS & Catalog Options<br />
  17. 17.
  18. 18. What You’ll Miss…<br />
  19. 19. Multiple Lists<br />
  20. 20. Change Your Mind?<br />
  21. 21.
  22. 22. 3 Key Options<br />
  23. 23. Kraft<br />
  24. 24. Staples – Really Good, But Not Perfect<br />Missing:<br /><ul><li> Frequency Option
  25. 25. RSS or catalog option
  26. 26. Contact info.</li></li></ul><li>Q & A / Reminders & Contacts<br />Loren McDonald<br />lmcdonald@silverpop.com<br />Twitter: @LorenMcDonald<br />www.silverpop.com<br />Twitter: @Silverpop<br />

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