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Published on
Engagement marketing has moved to the forefront of the B2B marketing vernacular,
and with it, the robust strategy of integrated lead management has finally come
of age. For the B2B sales and marketing world, it is no longer a luxury, but an
imperative, to be able to nurture and score leads until they are ready for sales. In this presentation, we will discuss the newest findings in lead generation and management, including:
- The newest strategies used in developing a modern lead-generation process
- The key components of a robust lead nurturing strategy
- Aligning sales and marketing to maximise the benefits of lead management efforts
- The newest innovations in marketing automation to support integrated lead management
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