Best Time to Send Emails

In Search of the Ideal Email Send Time,[object Object],May 21, 2009,[object Object]

Speakers & Agenda,[object Object],Richard Evans,[object Object],Product Marketing Manager,[object Object],Loren McDonald,[object Object],VP, Industry Relations,[object Object],Agenda,[object Object],Best Send Time Is….?,[object Object],Why Send Time Matters More Than Ever,[object Object],What is Send Time Optimization?,[object Object],Case Study Results ,[object Object],Questions & Answers,[object Object]

Best Time to Send Email is …,[object Object]

350,000,000 Search Results,[object Object],Popular search question,[object Object]

Research Says…,[object Object]

Best Day for Deliverability?,[object Object],Monday,[object Object]

Best Days for B2B?,[object Object],Tuesdays, Wednesdays, Thursdays,[object Object],[object Object]

On Monday, your recipients are recovering from the weekend and will not be in business mode yet. They may have a number of things to do on this day and are not quite interested in offers or solicitations.

On Friday, they are interested in wrapping things up. If someone starts something on a Friday, it may be forgotten over the weekend.

You will want to avoid holidays or any major vacation times.Source: BusinessEmailLists.com ,[object Object]

Best Day - Open Rates?,[object Object],Wednesday,[object Object],Source: eROI/MarketingCharts,[object Object]

Best Day – Click-Through Rates?,[object Object],Saturday!,[object Object],The highest average click rate - 5.0% - was on Saturday, which had the lowest open rate, however: 18.7%.,[object Object],Source: eROI/MarketingCharts,[object Object]

Best Day – Click-Through Rates?,[object Object],Wednesday,[object Object],Source: EmailLabs/eMarketer,[object Object]

Best Day / Days To Send Email?Posted By:Billd724 on 7/25/2005 3:56 AM (CST),[object Object],Posted by: AndrewSAccepted Answer 7/25/2005 4:22 AM (CST) Really difficult question to answer, I usually find that all prospects (or suspects) are different in their email habits.As a general rule:1. avoid weekends - lots of spam get sent over the weekend period2. avoid evenings - again, lots of spam at the weekend and you may get included in a 'mass delete'3. avoid fridays and mondays - for individuals these are usually busy days for getting things done.4. avoid public holiday periods and summer holiday rushes5. Mid -day / mid-week always seem safest.Good Luck,[object Object],Source: MarketingProfs,[object Object],Avoid everything… except Mid-week and Mid-day,[object Object]

Best Time of Day? (clicks),[object Object],As for the best time of day for open and click rates, during the heaviest email volumes (8 AM to 5 PM), there’s a marked upward trend as time passes, eROI said. That is, both open and click rates gradually increase:,[object Object],From a low of 2.6% at 8 AM to a high of 6.4% at 4 PM (down to 5.2% at 5 PM), in the case of click rates.,[object Object],4 pm!,[object Object],Source: eROI/MarketingCharts,[object Object]

Best Time of Day? (Opens),[object Object],As for the best time of day for open and click rates, during the heaviest email volumes (8 AM to 5 PM), there’s a marked upward trend as time passes, eROI said. That is, both open and click rates gradually increase:,[object Object],From a low of 21.4% at 8 AM to a high of 34.1% at 5 PM, in the case ofopens.,[object Object],5 pm!,[object Object],Source: eROI/MarketingCharts,[object Object]

Industry Experts Tell Us…,[object Object],Weekends,[object Object],Test It,[object Object],Tuesday, 10 am,[object Object],After School,[object Object],Wednesday, 8 am,[object Object],Buy My Report,[object Object]

Hmm, Best Send Time?,[object Object]

But Seriously, Why Send Time Matters More Than Ever,[object Object],Loren McDonald,[object Object],US Attendee: +1 516 453 0014, access code 659-994-817,[object Object],UK Attendee: +44 (0) 161 660 8220, access code 659-994-817,[object Object]

Relevance = Right Message + Right Time,[object Object]

Overloaded Inboxes, & New Entrants,[object Object]

Email is Competing for Mindshare,[object Object]

Same Email… May Be Read In Multiple Environments,[object Object],Web Browser,[object Object],Web Version,[object Object],PC client,[object Object],Mobile Client,[object Object],Social Network,[object Object],RSS Feed,[object Object]

Email Habits Vary,[object Object],Yahoo researchers recently developed a model for email user behavior that splits email users into two classes:,[object Object], “e-mailaholics” that send, and presumably read, email all the time, and…,[object Object], “day laborers” that send, and presumably read, email during standard business hours. ,[object Object],Source: Word to the Wise/Technology Review/Yahoo,[object Object]

Time Variables Are Endless,[object Object]

Send Time Matters Most…,[object Object],Because we are all individuals,[object Object]

One Size Fits All = A Failed Approach,[object Object]

The Right Time Of Course Is…,[object Object],…when each individual recipient is ,[object Object],most likely to respond: ,[object Object],The time when they consistently ,[object Object],open and act on your emails. ,[object Object]

What is Send Time Optimization?,[object Object],Richard Evans,[object Object]

It’s about,[object Object],Relevancy,[object Object],Segmentation,[object Object],Targeting,[object Object]

It’s the next step in engagement,[object Object]

How does it work,[object Object]

It takes a lot of these,[object Object]

To get this…,[object Object],Analyzes a range of past recipient behavior,[object Object],Predicts the ideal send time for each recipient,[object Object],Adjusts for changes in individual behavior,[object Object],Delivers your email to one or one million recipients, each at the ideal time,[object Object],Eliminates time zone challenges for international senders,[object Object]

We’ve checked and double-checked,[object Object]

Little Tikes,[object Object],Increased metrics across the board with Send Time Optimization,[object Object],Overview,[object Object],[object Object]

Established open and click rate trendsResults on first send,[object Object],[object Object]

Total revenue generated increased 75%

Average value per order grew 35%“,[object Object],Using Silverpop’s Send Time Optimization feature has allowed Little Tikes to take a more sophisticated approach to our email marketing with no extra effort on our end. - Julie GibsonEmail Coordinator, Little Tikes,[object Object],”,[object Object]

Best Time to Send Emails

Best Time to Send Emails

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Best Time to Send Emails