20 Must See Emails

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Change isn't just coming to the world of email marketing, it's here. And those who don't embrace it will be left behind. While broadcast or "batch and blast" emails aren't dead, or even dying, emails that truly "speak" to each and every recipient, either by being incredibly relevant or full of personality, are certainly more than just a passing trend.

Distributing these targeted and personalized emails will be critical to marketers who are trying to land in and stand out in cluttered inboxes and generate incremental revenue.

In this presentation we review 20 emails that embrace the notion of sending the right message to the right person at the right time and, in doing so, gain ideas that can lead to award-winning results for your company.

Some of the best-practice elements showcased include:

- Reminders that make reordering a snap
- Personality that makes subscribers look forward to future emails
- Happy Birthday wishes with a twist
- How-to messages that improve the customer experience
- Content that leaves an impression while also educating and deepening the brand relationship
- Personalized emails that leverage customer data and behavioral insight
- And many, many more.

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20 Must See Emails

  1. 1. 20 Emails That Got It Right
  2. 2. Speaker and Agenda• Loren McDonald – VP, Industry Relations • 20 Emails / Q&A – Silverpop • Resources • Q&A • Wrap-Up and Survey
  3. 3. Welcome Series Email # 1
  4. 4. Welcome emails may be the mostimportant email your company sends.
  5. 5. Tafford #1Welcome to the Tafford Community
  6. 6. Tafford #2Three Reasons You WillLove Tafford + A Special Offer
  7. 7. Tafford #3 Personalize Your Tafford Experience
  8. 8. 2009 Welcome Series Indexed Results…
  9. 9. Service-Oriented Cart Reminder Email # 2
  10. 10. • 3-part series• Service tone• Human• 50%conversion
  11. 11. Reminder That Saves My Marriage Email # 3
  12. 12. Product Review Request Step-by-step Email # 4
  13. 13. “Famous” Happy Birthday Email # 5
  14. 14. 10% off goodfor one month
  15. 15. 2009 Birthday Campaign Indexed Results…
  16. 16. Birthday – Tell A Friend Email # 6
  17. 17. Birthday – Tell Your Friends…
  18. 18. Birthday – Tell Your Friends…
  19. 19. Purchase Anniversary - Reorder Email # 7
  20. 20. Purchase Anniversary + Reorder
  21. 21. Welcome Home Email # 8
  22. 22. Product Use Video Email # 9
  23. 23. How-to video
  24. 24. Personality That Pulls You In Email # 10
  25. 25. Personality – Personal & Fun
  26. 26. Real People Email # 11
  27. 27. Maintenance Reminder & More Email # 12
  28. 28. Make It Easy for Subscribers Email # 13
  29. 29. • Select flights right from the email • Oakland is mypreferred departure airport • “Popular Flights • Search link
  30. 30. Share-to-Social That You’ll Love Email # 14
  31. 31. “Dough” + Valentine = Shareworthy
  32. 32. Going out of stock… Email # 15
  33. 33. Reminders…almost out of stock Open, CT and Conversion Rates that are MORE THAN DOUBLE broadcast email rates Average Order Value is 53% HIGHER
  34. 34. Don’t Make Customers Think Email # 16
  35. 35. Do the Math for YourSubscribers - % off - Old price - New price - $ Savings- People aremotivated by different “discount” math
  36. 36. Visual That Tells the Story Email # 17
  37. 37. “Weve got you covered - ash guaranteed holidaysfrom £142
  38. 38. Timely – Solves a Problem Email # 18
  39. 39. - Content respondsto news coverage- Open/CTRsignificantly higherthan normal- One of bestrevenuegenerators
  40. 40. Bounceback – Simple Email # 19
  41. 41. Thanks!• 60% Open Rate • Nearly 3X avg• 18.5% CTR • 3X avg• 7.5% higher AOVthan overall average• 60% higherconversion rate thanoverall average
  42. 42. Testimonials That Convert Email # 20
  43. 43. Before / After
  44. 44. SignificantIncrease in:-Orders- Sales
  45. 45. Resources / Q & A
  46. 46. About Silverpop• A leading email marketing /marketing automation provider• Email marketing• Transactional email• Share-to-social• Send Time Optimization• Landing pages• Surveys• SMS• API Integrations w/ Web analytics,personalization, reviews,recommendation technologies
  47. 47. Resources• Resource Center – White papers – Webinars – Blogs – Case studies – Newsletters – http://www.silverpop.com/marketing-resources/index.html• Many presentations on SlideShare – www.slideshare.net/Silverpop
  48. 48. Q & A / Contact Information • Loren McDonald – lmcdonald@silverpop.com – Twitter: @LorenMcDonald – Twitter: @Silverpop www.slideshare.net/silverpop www.silverpop.com
  49. 49. Thank you! On Twitter: @Silverpopwww.slideshare.net/silverpop www.silverpop.com

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