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"What's up, Doc?" (Серебряный Меркурий 2017)

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Павел Карыхалин, Stereotactic

Published in: Marketing
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"What's up, Doc?" (Серебряный Меркурий 2017)

  1. 1. ПРОДАКШН STEREOTACTIC ЭТО КРЕАТИВ ДОКУМЕНТАЛЬНОЕ КИНО
  2. 2. ATTENTION!
  3. 3. “FUELLING A LOT OF THIS IS THE MASSIVE GROWTH OF ONLINE VIDEO.” “…WITH CONSUMER VIDEO ON DEMAND TRAFFIC DOUBLING BY 2019” “IGNORE OR SHY AWAY FROM THIS REALITY IS MARKETING SUICIDE TO ANY COMPANY” “DIGITAL VIDEO IS EATING INTO TV AD BUDGETS” “…TWO THIRDS ARE MOVING BUDGETS AWAY FROM TELEVISION AND INTO ONLINE VIDEO.” “IT’S NOT JUST THE BIG PLAYERS WHO ARE LOOKING TO CAPITALISE ON THE GROWTH IN ONLINE VIDEO.” “BRANDS NEED TO THINK MORE LIKE PUBLISHERS AND LESS LIKE MARKETERS” “DRASTIC SHIFT IN MARKETING STRATEGIES TOWARDS THE IDEA O F STORYTELLING.” “YOU HAVE TO CREATE CONTENT THAT YOUR INTENDED AUDIENCE WILL SEEK OUT THEMSELVES” “VIDEO HAS THE UNPARALLELED POWER TO CREATE GENUINE EMOTIONAL CONNECTIONS BETWEEN THE VIEWER AND THE BRAND”
  4. 4. SHOOT DOCUMENTARY STYLE
  5. 5. DOCUMENTARY STYLE
  6. 6. KEEP IT SIMPLE
  7. 7. THANK YOU!
  8. 8. pk@stereotactic.ru PAVEL KARYKHALIN

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