Silver Maple Communications


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Corporate presentation of a Montreal, Canada based marketing consultancy.

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Silver Maple Communications

  1. 1. Marketing For Your Brand
  2. 2. A Recession Unlike Others Compared with previous recessions, the U.S. federal budget has deteriorated far more rapidly. Partly due to the first economic stimulus and bank bailouts. The current stimulus implies an even larger and more prolonged deficit in the future. Source:
  3. 3. Economic Instability For the whole of 2009, consumer spending fell 0.4% - its biggest drop since 1938. High unemployment and fears of a v-shaped recovery are curbing spending. Consumer confidence is rebounding … slowly. Source: Conference Board
  4. 4. How Will It Affect You? More companies will be fighting over a smaller piece of the North American economic pie Reduced spending by heavily in-debt consumers will lead to a reduction in spending power and less conspicuous consumption Government spending will be inconsistent and inadequate Higher returns on investment
  5. 5. Business as unusual Urbany Real-Time Reviews Luxury Mass Mingling Ten Trends For 2010 Eco-Easy Tracking & Alerting Embedded Generosity Profile Myning Maturalism Source:
  6. 6. Going International, Yes or No? Do you have the resources in place? Which countries should I concentrate on? Who are my target customers? What strategy should I follow?
  7. 7. What You Can Start Doing Government grants and loans for international market expansion Agent recruitment - finding new distribution channels International market studies and marketing research Market study - How big is your target market?
  8. 8. SME’s Emphasis on Innovation According to a poll taken in January of Canadian small businesses : 55% of small business owners say the recession has forced them to accelerate their efforts to innovate 87% found innovation important to attract new customers 80% found it very important to improving products or services Source: Angus Reid
  9. 9. New Product Development Realities For each 65 ideas generated: 7 will be considered seriously 4 will reach development stage 1 idea will succeed!
  10. 10. Best Practices For Innovation New product development conferences (brainstorming ) Customer need identification (surveys, focus groups) Stage-gate process product development (establishing process) Metrics evaluation & tracking - SMART goals (execution)
  11. 11. What’s Your Brandwidth? <ul><ul><li>What do your products say to your customers and/or potential customers? </li></ul></ul><ul><ul><li>What are its benefits? </li></ul></ul><ul><ul><li>What is its (USP) unique selling proposition? </li></ul></ul><ul><ul><li>What are your products’ positioning? </li></ul></ul>
  12. 12. Marketing For Your Needs <ul><ul><li>E-Business strategy </li></ul></ul><ul><ul><li>Online marketing (SEM & SEO) </li></ul></ul><ul><ul><li>Advertising campaigns & promotions </li></ul></ul><ul><ul><li>Integrated marketing plan </li></ul></ul><ul><ul><li>Product management </li></ul></ul><ul><ul><li>Sales Forecasting </li></ul></ul>
  13. 13. How Will Your Business Grow? <ul><ul><li>What drives the industry? </li></ul></ul><ul><ul><li>Who drives the market? </li></ul></ul><ul><ul><li>Who are my competitors? </li></ul></ul><ul><ul><li>Who are my customers? </li></ul></ul><ul><ul><li>What are my capabilities and opportunities? </li></ul></ul>
  14. 14. Management Services <ul><ul><li>Business plans </li></ul></ul><ul><ul><li>Competitive analysis </li></ul></ul><ul><ul><li>PEST(Political, Economic, Social, Technological) analysis </li></ul></ul><ul><ul><li>SWOT(Strengths, Weaknesses, Opportunities, Threats) analysis </li></ul></ul><ul><ul><li>Balanced scorecard business evaluation </li></ul></ul>
  15. 15. Thank You For Your Time If you're seeking a fresh approach to your marketing and need a professional that will exceed your objectives, don't hesitate to contact me , Bruce Kirby at: [email_address] 450-699-4600 514-452-4600