Revenue and money in social networks.

1. Social Media Social Networks
ConnectNow CNow
wordle.net
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2. Social Media Social Networks
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3. Social Media Social Networks
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4. Social Media Social Networks
What is Money?
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5. Social Media Social Networks
UNIT OF ACCOUNT
howStuffWorks.com
Prices fluctuate
depending on
community
value
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http://static.howstuffworks.com/gif/5-failed-mcdonalds-menu-items-6.jpg

6. Social Media Social Networks
STORE OF VALUE
Find similar worth
With a 1 inch
diameter this 24
carat solid gold
coin has a current
Flickr: Swamibu
market value of
USD$8,000
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http://www.flickr.com/photos/swamibu/2370080329/
Commodity Money - gold diamonds can be made into jewellry, coffee into ...

7. Social Media Social Networks
MEDIUM OF EXCHANGE
Flickr:JelleS
Drag the cow around
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8. Social Media Social Networks
MEDIUM OF EXCHANGE
ScrapeTV
1 billion dollars
not worth the
paper it’s printed
on
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fiat money totally virtual.

9. Social Media Social Networks
ALL CURRENCY TODAY IS VIRTUAL
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10. Social Media Social Networks
even your bank account
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http://izzatz.com/images/money-bed.jpg
http://www.anusha.com/levykeen.htm

11. Social Media Social Networks
even your bank account
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http://izzatz.com/images/money-bed.jpg
http://www.anusha.com/levykeen.htm

12. Social Media Social Networks
Voucher Economies
www.catalystmarketers.com
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13. Social Media Social Networks
pigstyave
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http://www.flickr.com/photos/pigstyave/93657282/
http://www.flickr.com/photos/thomashawk/2661310488/sizes/l/

14. Social Media Social Networks
pigstyave
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http://www.flickr.com/photos/pigstyave/93657282/
http://www.flickr.com/photos/thomashawk/2661310488/sizes/l/

15. Social Media Social Networks
PURSUIT OF MONEY
for it’s own sake
• More than needed
• Money is a Virtual item
• Aspirational ie virtual lifestyle
• It’s a Game
• resources for Goals
• to be seen as Successful, Elite, uber
• Gain Respect, Worth,Value
reference
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16. Social Media Social Networks
Trust and Reputation
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17. Social Media Social Networks
The use of barter-like methods may date back to at
least 100,000 years ago, though there is no evidence of
a society or economy that relied primarily on barter.
Instead, non-monetary societies operated largely along
the principles of gift economics.
When barter did occur, it was usually
between either complete strangers or
potential enemies.
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18. Social Media Social Networks
Gift Economies
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Marriage - no formal quid pro quo Heh.
the Pirate bay - if you leech rather than seed, you are kicked off. Broad quid pro quo.
http://www.flickr.com/photos/sarahrzepecki/3426853547/sizes/l/

19. Social Media Social Networks
Variable value of coin
pigstyave
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http://www.flickr.com/photos/pigstyave/93657282/
http://www.flickr.com/photos/thomashawk/2661310488/sizes/l/

20. Social Media Social Networks
Variable value of coin
pigstyave
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http://www.flickr.com/photos/pigstyave/93657282/
http://www.flickr.com/photos/thomashawk/2661310488/sizes/l/

21. Social Media Social Networks
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22. Social Media Social Networks
Measuring Reputation
over time
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We are continually measuring ourselves for how we are perceived.

23. Social Media Social Networks
Measuring Reputation
over time
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We are continually measuring ourselves for how we are perceived.

24. Social Media Social Networks
Measuring Reputation
over time
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We are continually measuring ourselves for how we are perceived.

25. Social Media Social Networks
Measuring Reputation
over time
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We are continually measuring ourselves for how we are perceived.

26. Social Media Social Networks
ROI = Return on Investment
on Community Engagement
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27. Social Media Social Networks
Return On Investment
Loyalty ROI: visit a site 9x more stay 5x as long
(Source: McKinsey)
Brand ROI: 4x un-aided brand recall (Source: NFO)
Acquisition ROI: $0-10 vs. $10-$400 per customer
acquisition
Support ROI: 5x-10x more cost effective than
phone support
Meet Offline (Center for Digital Futures) One fifth
(20.3%) meet at least once a year
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ROI

28. Social Media Social Networks
COI = Cost of Inaction
of Community Engagement
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29. Social Media Social Networks
Affecting Stocks
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real time conversations (not dead content like YouTube) mean that stocks can be watched
against conversations.

30. Social Media Social Networks
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At 11:49 AM EST on 16 May 2007 Engadget (blog) posted saying that the iPhone and Leopard operating system launches would be seriously delayed. They based the story on an internal
Apple email that was forwarded to them. Apple’s stock promptly tanked on massive selling, going from $107.89 to $103.42 in six minutes (11:56 - 12:02). This wiped just over $4 billion
off of Apple’s market capitalization. A lot of people lost a lot of money very quickly.

31. Social Media Social Networks
Monetizing Social Media
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32. Social Media Social Networks
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Monetization money revenue monetizing

33. Social Media Social Networks
3 Party
• Members, Users,Value = Volume,Voice
• Host, Community Provider, Value = relationship
• 3rd Party Business, Commercial Clients Value = need
• Member pays Host H2C or B2C
• Business pays Host B2B
• Host pays Members C2H
• Member pays Member C2C
• Business pays Member C2B
reference
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34. Social Media Social Networks
3 Party
Member pays Host H2C
reference
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35. Social Media Social Networks
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Monetization money revenue monetizing

36. Social Media Social Networks
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Fundable, pledgie, GiveALittle (tomorrow). Wikipedia

37. Social Media Social Networks
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Fundable, pledgie, GiveALittle (tomorrow). Wikipedia

38. Social Media Social Networks
John Haydon
• show impact/need
• make it fun
• make the dollar amount specific
• make it easy to share
• target The Ask
• measure The Ask
•Keep it Simple
http://johnhaydon.com/2010/02/nonprofits-facebook-fans-action/
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39. Social Media Social Networks
$AUD 1,300,000
Average $6,000 per show
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On the front page, there were 39 jewels, 170 little duckies, 63 big duckies, and 4 bling duckies, for a total donation of $6,045 by viewers of The Show. - $5, $10, $50, $250

40. Social Media Social Networks
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41. Social Media Social Networks
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Monetization money revenue monetizing

42. Social Media Social Networks
Freemium
LinkedIn
- Valued at 1 billion dollars
- Revenue approx $100 million for 2008
- 1/4 of revenue from Ads, rest from premium &
recruitment
Flickr
- bought by Yahoo! $40m in 2005
- Getty deal (revenue share for user gen content)
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43. Social Media Social Networks
API Economy
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44. Social Media Social Networks
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Monetization money revenue monetizing

45. Social Media Social Networks
3 Party
• Members, Users,Value = Volume,Voice
• Host, Community Provider, Value = relationship
• 3rd Party Business, Commercial Clients Value = need
• Member pays Host H2C
• Business pays Host B2B
• Host pays Members C2H
• Member pays Member C2C
• Business pays Member C2B
reference
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46. Social Media Social Networks
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47. Social Media Social Networks
API economy
•Salesforce.com: Reported on their blog on Jan 8th of
this year that over 40% of all of Salesforce.com traffic
comes from their API.
• Amazon: 140,000 registered developers. Third-party
sellers = 28% of Amazon’s second-quarter unit sales,
or $490 million.
•eBay: 25,000 developers with 1,900 certified
applications. 8 billion API requests, transactions up 84
% annually.
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48. Social Media Social Networks
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Monetization money revenue monetizing

49. Social Media Social Networks
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50. Social Media Social Networks
Member to Member
Clip of Sale to Host
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51. Social Media Social Networks
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Monetization money revenue monetizing

52. Social Media Social Networks
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53. Social Media Social Networks
Peer-to-peer lending market
Prosper is in the midst of raising a $13.3 – $15.8
million fourth round of funding, the company
announced today.
The company’s lending market currently has nearly a
million members, and so far, those members have
funded 32,000 loans totaling more than $193
million. The company said it has signed a letter of
intent with new and existing investors to raise the
round, which is expected to close by April 15.
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54. Social Media Social Networks
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Interest free.

55. Social Media Social Networks
Lending Club Social Finance Application
Leveraging OpenSocial
Retrieve Get
Information Distribution
User Benefits
1. Borrowers leverage their network of relationships to finance new projects
2. Lenders lend to borrowers they trust from their community
3. Distribution across networks helps matching lenders with borrowers
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56. Social Media Social Networks
CircleLending
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Lending Club in Facebook
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57. Social Media Social Networks
Canada
Africa
Germany
Netherlands and Italy
China
Jan 2008
Coming Soon
Australia
Australia
Blog source: http://www.wiseclerk.com
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58. Social Media Social Networks
Last Note
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59. Social Media Social Networks
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60. Social Media Social Networks
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61. Social Media Social Networks
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62. Social Media Social Networks
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Monetization money revenue monetizing

63. Social Media Social Networks
Laurel Papworth
•slides at http://slideshare.net/silkcharm
•blog at http://laurelpapworth.com
•email laurel@laurelpapworth.com
•phone +61 (0)432 684992
•Twitter @SilkCharm
•iTunes Social Media Business podcast
reference
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64. Social Media Social Networks
Title of Slide
•Bullets
•test
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Section Header
•tes
reference
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