Social Media Marketing Campaign

1. Social Media SOCIAL MEDIA: MARKETING CAMPAIGN AND COMMUNITY ENGAGEMENT PHOTO:LAUREL PAPWORTH © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Web: @SilkCharm Email: lpapworth@gmail.com

2. Social Media http://slideshare.net/SilkCharm © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Web: http://laurelpapworth.com Blog: @SilkCharm Email: lpapworth@gmail.com

3. Social Media About Laurel Papworth Usenet IRC, AARNET, for Uni 1989 Virtual worlds, Dransik, Ashen Empires, ofﬁcial forums for Everquest, Ultima Online 1999 Big Brother, Biggest Loser, Idol Communities 2005 Saudi Arabia Women’s community 2008 AFTRS - Scorched.TV interactv Emmy Award 2008 Singapore Government © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Web: http://laurelpapworth.com Blog: @SilkCharm Email: lpapworth@gmail.com

4. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Web: @SilkCharm Email: lpapworth@gmail.com

6. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Web: http://laurelpapworth.com Blog: @SilkCharm Email: lpapworth@gmail.com

8. Social Media Community 1.Reason for joining 6.Behaviours/ Etiquette 2.Social Spaces 7.Rites and Rituals 3.Proﬁles & Identity 8.Subgroups/ 4.Inﬂuencers Swarms 5.Activities and Campaigns © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Web: http://laurelpapworth.com Blog: @SilkCharm Email: lpapworth@gmail.com

9. Social Media Community Engagement How do I convey my purpose? What tools do I give them? How do they manage identity and trust? What roles and what Leaders? How to behave, do activities & do rituals? Will they create subgroups virally? V- Have FUN with your community! © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Web: http://laurelpapworth.com Blog: @SilkCharm Email: lpapworth@gmail.com

10. Social Media Involve live the social web, understand it, this cannot be faked! © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Web: @SilkCharm Email: lpapworth@gmail.com

11. Social Media 4Fs Finding Filtering Finessing Forwarding © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Web: http://laurelpapworth.com Blog: @SilkCharm Email: lpapworth@gmail.com

12. Social Bookmarks

17. Social Media Internal: SM Guidelines Standards of Integrity Be yourself Personal responsibility Respect your colleagues and audience Conﬁdential information Be accurate Personal information Converse and give feedback Copyright and trademarks Priority of regular work Conﬂicts of interest commitments Know your limits Media training © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Web: http://laurelpapworth.com Blog: @SilkCharm Email: lpapworth@gmail.com

18. Social Media Create Prepare your Social Media Assets © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Web: @SilkCharm Email: lpapworth@gmail.com

20. Content Depth of content Created in Isolation One-to-many

24. Social Media Discuss No conversation around your campaign? Then it may as well not exist © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Web: @SilkCharm Email: lpapworth@gmail.com

26. Social Media Social = Relationships RECIPROCITY IS KEY! © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Web: http://laurelpapworth.com Blog: @SilkCharm Email: lpapworth@gmail.com

29. Distribution Discover friends, links Not long conversations Not depth of content

30. Filter Link, not host of content Citizen Editor Secondary Content producer

31. Consumer Complaints

32. Consumer Complaints

33. Social Media Promote actively, respectfully, promote the content into the networks © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Web: @SilkCharm Email: lpapworth@gmail.com

36. Widgets Citizen Advertiser Promotes Ripple Effect Live updates of campaign Widgets/RSS for Citizen ‘Free’ A

38. Social Media DAVID ARMANO © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Web: @SilkCharm Email: lpapworth@gmail.com

40. Social Media API (Sales) Salesforce.com: Reported on their blog on Jan 8th of this year that over 40% of all of Salesforce.com trafﬁc comes from their API. Amazon: 140,000 registered developers. Third-party sellers = 28% of Amazon’s second-quarter unit sales, or $490 million. eBay: 25,000 developers with 1,900 certiﬁed applications. 8 billion API requests, transactions up 84 % annually. © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Web: http://laurelpapworth.com Blog: @SilkCharm Email: lpapworth@gmail.com

41. Social Media Measure monitor, iteratively develop & respond or be damned! © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Web: @SilkCharm Email: lpapworth@gmail.com

43. Technorati Charts -Who’s Talking?

44. Technorati Charts -Who’s Talking?

45. Blogpulse: Trending Keywords - Yours?

46. Trends- where?

47. Trends- where?

48. Newsletter and RSS - subscribers vs reach?

53. Integrated Social Networks with CRM

56. Social Media http://slideshare.net/SilkCharm © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Web: http://laurelpapworth.com Blog: @SilkCharm Email: lpapworth@gmail.com

Social Media Marketing Campaign

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Social Media Marketing Campaign