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freelance vs citizen journalists bloggers

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an interesting evening with 80 freelance journos - explaining to them how Citizen Journalist (bloggers) create content, distribute it, find sources and advertise through widgets. Mentioned the AP vs Bloggers story. More at http://silkcharm.blogspot.com/2008/06/australia-social-media-freelance.html">blog with explanation

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freelance vs citizen journalists bloggers

  1. laurelpapworth.com
  2. Flickr: AXB500 Web 1.0 = eyeballs viewing brochure websites
  3. Citizen Journalist laurelpapworth.com
  4. Web 2.0 = talkers and creators
  5. 113 m Blogs tracked by Technorati.com
  6. 2 New Blogs Every second
  7. 17.5 Articles Err blog posts every second
  8. 3rd Biggest country in the world: MySpace
  9. Blog articles for Media Content Creation
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  14. Social Media Blogs are one-to-many, media in isolation mdx.ac.uk
  15. Gaining an Audience is an issue
  16. Open, broadcast yet ripples
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  18. What is a Blog? <ul><li>A depth of content site </li></ul><ul><li>Text/Multimedia – MySpace, Blogger </li></ul><ul><li>Video – YouTube, Photos - Flickr </li></ul><ul><li>Articles embedded with video and photos online </li></ul><ul><li>Comments for discussion </li></ul><ul><li>Widgets – AdSense (revenue), embeds </li></ul>
  19. Facebook for Media Distribution
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  21. Analysing Facebook <ul><li>Facebook is about media distribution </li></ul><ul><li>Facebook groups and fanpages </li></ul><ul><li>Viral (marketing) points </li></ul><ul><li>Facebook as a Social Network Operating System </li></ul>
  22. Gated communities distribute differently
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  32. Auto email newsletter and viral notes
  33. Public vs Private
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  37. The social network is an operating system
  38. ANYONE has application tracking
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  40. CRM 4.0 in Facebook Thanks Cybner ! DETAILS Information Addresses Activities History SubContacts Relationships Workflows SALES Opportunities Quotes Orders Invoices SERVICE Cases Contracts MARKETING Marketing Lists Campaigns
  41. Top Facebook Applications
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  45. Twitter for sources (friends and breaking News)
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  47. Widgets/RSS for Citizen ‘Free’ Advertising
  48. Advertising revenue From Google Advertising from 113m blogs
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  50. Apps for Facebook, Myspace, blogs <ul><li>Salesforce makes 60% revenue from website sales, 40% from Open API Applications </li></ul><ul><li>Amazon does more traffic through these apps than through amazon.com sites. </li></ul><ul><li>eBay saw an increase transactions of 84% by adding 140,000 developers. </li></ul><ul><li>… . However AP blocks bloggers </li></ul>Distributing access through social media
  51. Content Sources Advertising Distribution
  52. Laurelpapworth.com <ul><li>[email_address] or 0432684992 </li></ul><ul><li>http://www.slideshare.net/Silkcharm </li></ul><ul><li>My blog is http://silkcharm.blogspot.com </li></ul><ul><li>Thanks to http://www.slideshare.net/ewan.mcintosh for figures in first slides </li></ul><ul><li>Flickr photos accredited </li></ul>

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