anti marketing anti advertising brand 2.0

3,972 views

Published on

Presentation on customers actively engaging in anti branding against corporates. Thanks Erietta for the customer template :) Blog post here http://laurelpapworth.com/anti-marketing-and-anti-advertising-at/

Published in: Business, Technology
4 Comments
0 Likes
Statistics
Notes
  • Be the first to like this

No Downloads
Views
Total views
3,972
On SlideShare
0
From Embeds
0
Number of Embeds
92
Actions
Shares
0
Downloads
212
Comments
4
Likes
0
Embeds 0
No embeds

No notes for slide
  • anti marketing anti advertising brand 2.0

    1. 1. Convention, Disruption, Vision Or: At war with your customer!!!!
    2. 2. WARNING!! Bad words coming up Avert your eyes… NOW!
    3. 3. Don’t look!!
    4. 4. … but not to YOU. Jesus is Listening…
    5. 5. Web 1.0: Eyeballs silent consumers media owns distribution, most content
    6. 6. Flickr: AXB500 Brand 1.0 = eyeballs viewing brochure websites
    7. 7. Portals were doorways to magic places Flickr: bamawester
    8. 8. “ Don’t touch our Brand!”
    9. 10. Web 2.0 Consumer not only creates the content but also DISTRIBUTES it.
    10. 11. Brand 2.0 = talkers and creators
    11. 12. Things Changed
    12. 13. Flickr: BamaWester
    13. 14. You Know You Are In Trouble… … when the Media get involved
    14. 16. Change of tack?
    15. 19. Web 3.0 Consumer creates more than media content. Peer to Peer business.
    16. 22. Click to purchase Fridge Magnet
    17. 25. Not all Bloggers are created Equal
    18. 26. Top Bloggers
    19. 27. blogpond.com.au
    20. 28. Blog Awards: Industry
    21. 30. Blog Search
    22. 32. TalkBack Shock Jocks Bloggers with Power
    23. 33. Engage not Control
    24. 34. Oh ok, still keep CONTROL
    25. 37. Let Your Community Speak
    26. 38. Homework <ul><li>READ blogs, watch YouTube, blogsearch, Alerts </li></ul><ul><li>PARTICIPATE Comment and vote </li></ul><ul><li>LEARN from the best & IGNORE non-participators’ advice!!! Read Top Blogs and Award Blogs </li></ul><ul><li>Have a clear social media POLICY internally </li></ul><ul><li>Have a clear social media ETIQUETTE on site </li></ul><ul><li>Create a corporate blog or wiki and MANAGE it </li></ul><ul><li>ACKNOWLEDGE mistakes quickly </li></ul><ul><li>Let your community HELP </li></ul><ul><li>Keep a sense of HUMOUR </li></ul><ul><li>STICK WITH IT! </li></ul>

    ×