Whydot Pharma Twittersphere Mapping Jan 09

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Analysis of the top 10 pharma twitter accounts

Whydot Pharma Twittersphere Mapping Jan 09

  1. 1. Visualize the pharma twittersphere jeudi, 21 janvier 2010
  2. 2. Pfizer leads in terms of followers despite a late start; GSKUS most impresssive growth (77% vs 51% on average) #
of
Followers 
2
699 1
313 Avg
Dec
09 Avg
Jul
09 Source:
www.twi-er.com,
July
13th
and
Dec
31st
2009;
whdotpharma
analysis jeudi, 21 janvier 2010
  3. 3. Great divide on following policy amongst pharma twitter accounts – question of “social media maturity“? #
of
Following 
600 392 Avg
Dec
09 Avg
Jul
09 Source:
www.twi-er.com,
July
13th
and
Dec
31st
2009;
whdotpharma
analysis jeudi, 21 janvier 2010
  4. 4. Great divide also on activity – indicator for degree of engagement? #
of
Updates 
255 119 Avg
Dec
09 Avg
Jul
09 Source:
www.twi-er.com,
July
13th
and
Dec
31st
2009;
whdotpharma
analysis jeudi, 21 janvier 2010
  5. 5. Boehringer and JNJ track above average in terms of engagement #
of
Following The twitter engagement quardrant: above average followers, following and updates! Average
following:
392 Average
Updates:
119 #
of
Updates Bubble
size
=
#
of
followers Source:
www.twi-er.com,
July
13th
and
Dec
31st
2009;
whdotpharma
analysis jeudi, 21 janvier 2010
  6. 6. ... Roche and AstraZeneca moving into the “engagement“ quardrant #
of
Following @Pfizer_news Avrg
following:
600 @genentechnews Avrg
Updates:
255 #
of
Updates Avrg
Bubble
size
=
#
of
followers Source:
www.twi-er.com,
July
13th
and
Dec
31st
2009;
whdotpharma
analysis jeudi, 21 janvier 2010
  7. 7. 26% of Boehringer followers are large accounts (>500 followers) vs. only 14% for Novartis - less is more? Number of % with >500 followers followers 3 941 15% 3 865 14% 3 304 26% 2 780 20% 2 574 20% Avrg 19% Number of followers that are followed by 19% of pharma followers (roughly 3000 accounts) are large accounts (>500 followers). The segmentation and profiling of these accounts, will be the basis of Part II of this analysis. Source:
www.twi-er.com,
Dec
31st
2009;
whdotpharma
analysis jeudi, 21 janvier 2010
  8. 8. Coming to whydotpharma soon: the mapping of the pharma twittersphere! Stay tuned! jeudi, 21 janvier 2010

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