LAST DAY OF WORK
A START-UP vs A JOB <ul><li>Alternative to a normal job at a “big tech firm”. </li></ul><ul><li>Many of the famous high te...
WHO IS LAST DAY OF WORK (LDW) <ul><li>Small independent studio between SF/Italy </li></ul><ul><li>2 principles and around ...
What is a Casual Game? <ul><li>Casual games are the games that your “Mom” would play. </li></ul><ul><li>Games that are fam...
The Video Game Industry <ul><li>The Video Game Industry </li></ul><ul><li>Competes directly with Hollywood. Opening weeken...
Our Games  <ul><li>Fish Tycoon-> a fish breeding simulation game. You breed and cross breed fish until you find the 6 Magi...
How to make a Casual Game <ul><li>A lot of similarities with making a movie. There are three stages </li></ul><ul><li>ALPH...
WE WORK FROM A VIRTUAL OFFICE <ul><li>We had a “real” office but it didn’t work out.  We always </li></ul><ul><li>have IM,...
HOW TO DISTRIBUTE A GAME FOR Win/Mac DEVELOPER (Last Day of Work) PUBLISHER ONLINE DISTRIBURS (YAHOO, MSN,) RETAIL DISTRIB...
Who is involved in the process <ul><li>1) The developer. In this case, us. We are an independent studio. </li></ul><ul><li...
Marketing/PR <ul><li>1) WebSite. We have up-to-date websites for our games with a lot of information, exclusive content. G...
TAKE AWAYS <ul><li>1) When you graduate university, you have alternatives beside working for someone else. </li></ul><ul><...
Upcoming SlideShare
Loading in …5
×

Last Day of Work-Presentation

2,458 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
2,458
On SlideShare
0
From Embeds
0
Number of Embeds
24
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Last Day of Work-Presentation

  1. 1. LAST DAY OF WORK
  2. 2. A START-UP vs A JOB <ul><li>Alternative to a normal job at a “big tech firm”. </li></ul><ul><li>Many of the famous high tech companies in the bay area started out with two people in a garage (apple, hp, google, youtube,myspace….). </li></ul><ul><li>In the bay area there is a cultural mentality that your first choice for your career should be your own business, and your second choice should be working for someone else, building their business. </li></ul>
  3. 3. WHO IS LAST DAY OF WORK (LDW) <ul><li>Small independent studio between SF/Italy </li></ul><ul><li>2 principles and around 10 contractors around the world (3 engineers in SF, 1 engineer in Manila, artists in Canada and Portland, QA in Colorado, Music done in a studio in Berkeley) </li></ul><ul><li>We make casual video games for Windows/Macintosh </li></ul>
  4. 4. What is a Casual Game? <ul><li>Casual games are the games that your “Mom” would play. </li></ul><ul><li>Games that are family friendly, non violent and easy to learn </li></ul><ul><li>Games that you typically find when you go to Yahoo/Games or MSN/Games </li></ul><ul><li>Question: Which is the most played game in the world? Solitaire, Sudoku, PacMan, etc. </li></ul>
  5. 5. The Video Game Industry <ul><li>The Video Game Industry </li></ul><ul><li>Competes directly with Hollywood. Opening weekend of Madden 2006 made as much money as AAA hollywood movie launch. </li></ul><ul><li>The Casual Game Industry </li></ul><ul><li>Is growing extremely rapidly </li></ul><ul><li>ROI: typical cost 100,000-200,000 to develop and can generate if it’s a hit game over 1M. Our first hit game cost closer to 50,000 </li></ul><ul><li>Conversion rates of ~2% </li></ul>
  6. 6. Our Games <ul><li>Fish Tycoon-> a fish breeding simulation game. You breed and cross breed fish until you find the 6 Magic Fish. It’s a genetic puzzle. </li></ul><ul><li>Plant Tycoon-> the virtual gardening sim game. Same of FT but with plants. CAME OUT TODAY. </li></ul><ul><li>Virtual Villagers 1/2-> a village simulator game. You need to take care of a tribe of lost villagers on a remote island and help them survive. You have to make babies etc. (think lost, survivor etc). </li></ul><ul><li>VV was d/l >10MM times </li></ul><ul><li>All our games are “software toys” like Sim city </li></ul>
  7. 7. How to make a Casual Game <ul><li>A lot of similarities with making a movie. There are three stages </li></ul><ul><li>ALPHA->development </li></ul><ul><li>You start with a GDD that explains the game </li></ul><ul><li>Engineers code </li></ul><ul><li>Artists to make art </li></ul><ul><li>Music Studio for the soundtracks and sound effects </li></ul><ul><li>=> producers coordinate all the different team members. </li></ul><ul><li>BETA-> testing the game for bugs and problems </li></ul><ul><li>GOLD-> when the game comes out to market </li></ul>
  8. 8. WE WORK FROM A VIRTUAL OFFICE <ul><li>We had a “real” office but it didn’t work out. We always </li></ul><ul><li>have IM, Yahoo Messenger, Email, Share Documents. </li></ul><ul><li>POSITIVE OF A VIRTUAL OFFICE: </li></ul><ul><li>low costs </li></ul><ul><li>work from here and from italy </li></ul><ul><li>hire the best people even if they don’t want to move. </li></ul><ul><li>NEGATIVE OF A VIRTUAL OFFICE: </li></ul><ul><li>can’t grow beyond a size </li></ul><ul><li>Takes a lot of effort in communication (different time zones. It’s tricky). </li></ul>
  9. 9. HOW TO DISTRIBUTE A GAME FOR Win/Mac DEVELOPER (Last Day of Work) PUBLISHER ONLINE DISTRIBURS (YAHOO, MSN,) RETAIL DISTRIBUTORS (walmart, target, best buy, ebgames, apple store) My mom OTHER PLATFORMS (mobile, ds, xbox, wii) 90% 70% 30%
  10. 10. Who is involved in the process <ul><li>1) The developer. In this case, us. We are an independent studio. </li></ul><ul><li>2) The publisher: facilitates the distribution of the game (has relations, contracts, resources that you need). </li></ul><ul><li>3) The distributors. Yahoo. They take a lot of the money but they have a lot of traffic. Our hope is that the “end customer” will be drawn to our own site because the site has more information, exclusive content etc. </li></ul><ul><li>4) Publisher is your key to get in the door. If you have a good game, they will fight over you, and even fund you. </li></ul>
  11. 11. Marketing/PR <ul><li>1) WebSite. We have up-to-date websites for our games with a lot of information, exclusive content. Google rankings. </li></ul><ul><li>2) Online forums. Community for help, tips tricks. Contests. Exchange guides etc </li></ul><ul><li>3) PR. We hired a PR company this year. Press Release at the moment of the launch of game. They send it out to all the media (gaming media, non gaming media) for reviews. </li></ul><ul><li>4) Make Video to upload everywhere </li></ul><ul><li>5) Submit game to every contest, website, blog. Spread the word. </li></ul><ul><li>6) Publishers will do a lot of this for you. </li></ul>
  12. 12. TAKE AWAYS <ul><li>1) When you graduate university, you have alternatives beside working for someone else. </li></ul><ul><li>2) In the situation of casual games an impressive prototype and an interested publisher can open the door for you even without having the development budget. </li></ul><ul><li>3) The barrier to entry in independent game development is still very low and innovative quality games will overcome many difficulties. </li></ul><ul><li>4) Try to retain ownership of IP at all costs. Owning your IP is the value of your company. </li></ul>

×