Social and Start-Ups #WTF?Keith Privette            @keithprivettePrinciple Consultant                          /in/keithp...
Feel like this when getting in Social?
Like this 6 months later?
Why? Oh And Why Bother? Noise Management The world has shifted and not going back Community Defines the Boundaries Lef...
You Need PPT & Not Fucking Powerpoint…              People             Process           Technology
People   Roles Skill SetsPersonalities
Process          Strategy          Planning           TacticsRinse and Repeat (with tweaks)
Write it Down!
Places to Engage and Track Learning on the #hashtag Putting them on the List LinkedIn Groups Private Facebook Groups w...
Track Your Information Metrics Objectives Calls to Action Information Customer Service Reduce Costs (paper)!!! Tool...
The What’s of the Why       Monitoring       Frequency  Crisis Communication       Management
Technology
Tools of the Tradeo Snag It                                  o Smartphoneso Salesforce.com                                ...
Throw It At Me!
Keith Privette            @keithprivettePrinciple Consultant                          /in/keithprivetteStratactical Consul...
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HatchConf Social Discussion

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HatchConf Social Discussion

  1. 1. Social and Start-Ups #WTF?Keith Privette @keithprivettePrinciple Consultant /in/keithprivetteStratactical Consulting gplus.to/keithprivett e KeithPrivette.com
  2. 2. Feel like this when getting in Social?
  3. 3. Like this 6 months later?
  4. 4. Why? Oh And Why Bother? Noise Management The world has shifted and not going back Community Defines the Boundaries Left Behind Short Changing Your Community Build vs Tweet
  5. 5. You Need PPT & Not Fucking Powerpoint… People Process Technology
  6. 6. People Roles Skill SetsPersonalities
  7. 7. Process Strategy Planning TacticsRinse and Repeat (with tweaks)
  8. 8. Write it Down!
  9. 9. Places to Engage and Track Learning on the #hashtag Putting them on the List LinkedIn Groups Private Facebook Groups with Parents Bloggitty Circle People and Hangout
  10. 10. Track Your Information Metrics Objectives Calls to Action Information Customer Service Reduce Costs (paper)!!! Tool Architecture Succeeding or Failing? Training and Usage Operational Cost Reductions?
  11. 11. The What’s of the Why Monitoring Frequency Crisis Communication Management
  12. 12. Technology
  13. 13. Tools of the Tradeo Snag It o Smartphoneso Salesforce.com o iPadso Twitter o Tabletso Google+ o Laptopso Youtube o Wifio Facebook o BYODo Path o eReaderso Tweetdeck o Evernoteo Hootsuite o Twubs (hashtago Posterous management/chats)o Tumblr o Google Appso Google Search o Eventbriteo Comments on Online Newspapers o Email (yes email is still alive)o Jive Software o Textingo SocialText o Google Alertso Yammer o Google Analyticso Flickr
  14. 14. Throw It At Me!
  15. 15. Keith Privette @keithprivettePrinciple Consultant /in/keithprivetteStratactical Consulting gplus.to/keithprivett e KeithPrivette.com

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