Moving Global Content Exchange to the Cloud

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Moving Global Content Exchange to the Cloud

  1. 1. MOVING GLOBAL CONTENTEXCHANGE TO THE CLOUDIan HamiltonChief Technology Officer, SigniantBroadcast Asia 2012
  2. 2. OUTLINE • Broadcast Content Delivery • Challenges • Huge Files • Slow Traditional Transport Mechanisms • Cloud Options • Public Cloud Service • Private Cloud Infrastructure + Software • Public Cloud Infrastructure + Software • Cloud Service Internals • Hybrid Cloud Content Exchange • Summarywww.signiant.com 2 © 2012 Signiant, Inc ., All rights reserved
  3. 3. BROADCAST CONTENT DELIVERY Content Provider (Studio) Content Consumer (Broadcaster)www.signiant.com 3 © 2012 Signiant, Inc ., All rights reserved
  4. 4. 720 CONTENT TRANSPORT CHALLENGES GB Huge Files 30 20 Gigabytes 10 23 GB 0 2 MB Office Productivity HD Broadcast Uncompressed Documents Content 2K (1 hour 50 mbps AVC) (1 hour)www.signiant.com 4 © 2012 Signiant, Inc ., All rights reserved
  5. 5. CONTENT TRANSPORT CHALLENGES Slow Traditional Transfer Mechanisms Transfer Time One Hour of HD Content* 24:00 18:00 Hours 12:00 6:00 HTTP Accelerated HTTP Accelerated HTTP Accelerated 100 Mbps 500 Mbps 1 Gbps LA Metro 1:28 0:32 1:28 0:06 1:28 0:03 LA to NY 5:35 0:32 5:35 0:06 5:35 0:03 LA to London 10:59 0:32 10:59 0:06 10:59 0:03 LA to Singapore 21:05 0:32 21:05 0:06 21:05 0:03 * 50 Mbps AVCwww.signiant.com 5 © 2012 Signiant, Inc ., All rights reserved
  6. 6. CLOUD CONTENT EXCHANGE OPTIONS • Public Cloud Service • Private Cloud Infrastructure + Software • Public Cloud Infrastructure + Softwarewww.signiant.com 6 © 2012 Signiant, Inc ., All rights reserved
  7. 7. PUBLIC CLOUD SERVICE For Office Documents: For Media: • Simple Setup • Slow • Cost Effective • Unreliablewww.signiant.com 7 © 2012 Signiant, Inc ., All rights reserved
  8. 8. PRIVATE CLOUD INFRASTRUCTURE Pros: Cons: • Cost Effective at Scale • IT Skills Required • Fast Direct Transfer • Fixed Costswww.signiant.com 8 © 2012 Signiant, Inc ., All rights reserved
  9. 9. PUBLIC CLOUD INFRASTRUCTURE Pros: Cons: • On Demand • IT Skills Required Infrastructure • Cost at Scale • Double Transferwww.signiant.com 9 © 2012 Signiant, Inc ., All rights reserved
  10. 10. HOW CAN WE ACHIEVE PRIVATE CLOUD BENEFITS WITH PUBLIC CLOUD SERVICE SIMPLICITY?www.signiant.com 10 © 2012 Signiant, Inc ., All rights reserved
  11. 11. INSIDE PUBLIC CLOUD SERVICES Service Object Database Storage Web Server(s) Load balancer Storage Storage Content Provider (Studio) Content Consumer (Broadcaster)www.signiant.com 11 © 2012 Signiant, Inc ., All rights reserved
  12. 12. INSIDE PUBLIC CLOUD SERVICES Service Object Database Storage Web Server(s) Load balancer Storage Storage Content Provider (Studio) Content Consumer (Broadcaster)www.signiant.com 12 © 2012 Signiant, Inc ., All rights reserved
  13. 13. PUBLIC CLOUD WITH OPTIMIZED TRANSPORT Service Object Database Storage Web Transfer Server(s) Server(s) Load balancer Transfer Transfer Client Client Enterprise Enterprise Storage Storage Content Provider (Studio) Content Consumer (Broadcaster)www.signiant.com 13 © 2012 Signiant, Inc ., All rights reserved
  14. 14. PUBLIC CLOUD WITH OPTIMIZED TRANSPORT Service Object Database Storage Web Transfer Server(s) Server(s) Load balancer Transfer Transfer Client Client Enterprise Enterprise Storage Storage Content Provider (Studio) Content Consumer (Broadcaster)www.signiant.com 14 © 2012 Signiant, Inc ., All rights reserved
  15. 15. PUBLIC CLOUD WITH PEER-TO-PEER TRANSPORT Service Database Web Server(s) Load balancer Transfer Transfer Client Client Enterprise Transfer Enterprise Transfer Storage Server Storage Server Content Provider (Studio) Content Consumer (Broadcaster)www.signiant.com 15 © 2012 Signiant, Inc ., All rights reserved
  16. 16. HYBRID CLOUD CONTENT EXCHANGE Transfer Transfer Client Client Enterprise Transfer Enterprise Transfer Storage Server Storage Server Content Provider (Studio) Content Consumer (Broadcaster)www.signiant.com 16 © 2012 Signiant, Inc ., All rights reserved
  17. 17. HYBRID CLOUD CONTENT EXCHANGE Transfer Client Enterprise Transfer Enterprise Storage Server Storage Content Provider (Studio) Content Consumer (Broadcaster)www.signiant.com 17 © 2012 Signiant, Inc ., All rights reserved
  18. 18. SUMMARY • Hybrid Cloud Content Exchange augments robust private content exchange with cloud file sharing simplicity • Private Cloud Content Storage • Reduces End-to-End Delivery Times • Improves Security • Reduces Costs • Public Cloud Web Infrastructure • Brokers Logical B2B Connectivity • Manages B2B Delivery • Simplifies Deploymentwww.signiant.com 18 © 2012 Signiant, Inc ., All rights reserved

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