We believe that building a great company is as important as building a great product.

1. Culture Code

2. Mission
simpleto organize groups.
We
to
peopleempower
change the world
by making it

3. Why does SignUpGenius culture matter?
Because people matter.

4. Who is this culture code for?
Genius employees (they’re the ones who create this culture, after all)
Candidates interested in becoming genius employees (hi, we can’t wait to meet you!)
Organizers using SignUpGenius who plan to write glowing reviews of how amazing we are
Anyone considering whether to use SignUpGenius (you won’t regret it)
Other companies who need an example of a great corporate culture code (we like to share)

5. Drumroll, please...

6. Culture Code
At we believe in:
Advancing the missions of others with our success.
Doing excellent work in the areas that matter most.
Striving for simplicity in order to save time.
Treating people better than we’d expect to be treated.
Enjoying what we do.
Embracing change and tackling challenges that lead to improvement.

7. We advance the missions of
others with our success.
Core
Value1

8. We advance the mission of
others with our success.
Our growth enables us to keep developing better sign up tools for our users.
“
This program has saved me so much time and energy. I
don’t have to respond to a ton of emails, or coordinate with
multiple parents. Set up a sign up, and BOOM! - my time and
energy is saved for my girls’ running team, instead of all used up
trying to get volunteers. Thanks!
Melissa
Girls on the Run Coach

9. We advance the mission of
others with our success.
We shine a spotlight on users who are making an
impact in their communities through:
Giveaways
Social Media Shout Outs
Case Study Blog Posts
Chef Mario Rossi plans two to three
cooking competitions a year, counting on
SignUpGenius as a key ingredient to keep
track of the competitor line up.
For National Volunteer Month in
April, we give away money to
nominated nonprofits making a
difference in their communities.
Breakthrough Ministries was a
winner, and they use SignUpGenius
when collecting donations for food
and other needs.

10. We advance the mission of
others with our success.
We give time and money to serve nonprofits that matter to our employees.
Operations Coordinator Katie holds pillows
decorated by the team for Hope Haven, an
organization that provides recovery and life
skills to chemically dependent adults and families
within a supportive residential environment.
Genius team members Steven and Amy
clean and pack books for Promising
Pages, a nonprofit that collects donated
books and distributes them to children
with few, if any, books at home.

11. We advance the mission of
others with our success.
Our employee-centric giving program is accomplished through:
Employee Giving Match:
Employee Choice:
Employee Impact:
The company matches up to $500 annually per team member
in donations to a qualified 501(c)(3) organization.
The company donates $250 on behalf of each team member
to qualified 501(c)(3) organizations.
In addition to teamwide service projects, each individual team
member can take up to two full days off to volunteer.

12. We do excellent work in the
areas that matter most.
Core
Value2

13. We do excellent work in the
areas that matter most.
This means throwing out good
ideas that require a lot of resources.
In order to implement rock star
ideas that require less resources.
We focus effort in areas that have a high return on the resources invested.

14. We do excellent work in the
areas that matter most.
Each team member takes ownership
of the projects on which we work.

15. We do excellent work in the
areas that matter most.
We consistently exceed expectations.
Our beloved Customer Support
Manager Teresa won the Gold Stevie
Award for Front-Line Customer
Service Professional of the Year!

16. We do excellent work in the
areas that matter most.
We grow the company in a way that is financially responsible.
(Which, yes, goes back to core value #1! We knew you were paying attention.)

17. We strive for simplicity in
order to save time.
Core
Value3

18. We strive for simplicity in
order to save time.
We keep processes simple in order to move quickly.
We prefer good judgment to extra processes.
We hire people with good judgment and equip them
to make decisions.
In areas where this isn’t feasible, we create processes.

19. We strive for simplicity in
order to save time.
We develop tools that are easy to use and save time.
“
Love, Love, Love SUG. Easy to use for creator and persons
signing up. Has made recruitment so much easier for all
and less time consuming.
Jan Walters

20. We treat people better than
we’d expect to be treated.
Core
Value4

21. We treat people better than
we’d expect to be treated.
We strive to give everyone who visits our site a phenomenal experience.

22. We treat people better than
we’d expect to be treated.
Our families and the families we serve are high priorities.

23. We treat people better than
we’d expect to be treated.
We consistently communicate in productive ways
with team members and users.

24. We treat people better than
we’d expect to be treated.
We listen well and act on what we are hearing.
We listen to:
Our users
Our team members
Our data
Our guts

25. We treat people better than
we’d expect to be treated.
We notice and encourage others when they do great work.
Victorious Marketing Strategist Steven sports
his SignUpGenius “Comfy” (comfier than a
Snuggie) after winning a little good-natured
office competition.

26. We treat people better than
we’d expect to be treated.
Team members are compensated well for their
efforts that lead to the company’s success.

27. We treat people better than
we’d expect to be treated.
We value and protect our users’ privacy.
That means keeping the bad guys out to keep your information safe.

28. We treat people better than
we’d expect to be treated.
We say we’re sorry when we mess up.

29. We enjoy what we do.
Core
Value5

30. We enjoy what we do.
Laughing is valuable. We do it often together.

31. We enjoy what we do.
We are passionate about what we do.
“
I work with some amazing people who really care about each
other, our customers and our customers’ desire to impact our
world. Contributing to that gives me great joy. It’s an honor and
blessing to work with such great people!
Skyler Cota
Senior Developer

32. We enjoy what we do.
Collaboration is best.
Collaboration works best when we like each other.

33. We enjoy what we do.
Our work environment is organized, comfortable
and set up for maximum productivy.

34. We enjoy what we do.
Every team member is confident of his or her
contribution to the mission of the company.
I really love what I do here. It’s because
even the smallest things that we create are
impacting lives outside this small organization.
I really enjoy the complexity and diversity of
my job. We can have a good understanding
of how our site works, but every customer uses
the site differently. Every customer interaction
has the potential to be eye-opening. It’s really
very exciting.”
““
Debbie Verdell
Jojo Serquina
Customer Support Analyst
Director of Technology

35. We enjoy what we do.
Coffee makes work more enjoyable. We drink a lot of coffee.

36. We embrace change and
tackle challenges that lead
to improvement.
Core
Value6

37. We embrace change and
tackle challenges that lead to
improvement.
We change as often as needed to be the leader in online sign ups.
We learn, adapt and create new technology.

38. We embrace change and
tackle challenges that lead to
improvement.
We are flexible with processes and solutions whenever possible.

39. We embrace change and
tackle challenges that lead to
improvement.
We fail fast and see problems as opportunities to create solutions.
(It’s how we got started.)

40. So you can change the world.