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LinkedIn for Event Professionals


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Join guest presenter Liz King of Liz King Events for a fresh look at your LinkedIn profile. Whether looking for a new position or looking to share your work at your current position, LinkedIn is an important social network to master. And – in case you missed it – they’ve just done a total revamp of the profiles. You will likely need another check of your profile, even if you’ve given it some work in the past.

In this webinar, we will discuss tips and tricks for a killer profile that will share your personal brand and engage new connections. We will talk specifically about your headline, summary, how to use keywords and how your profile differs from a resume. In addition, we’ll show you how to search your entire network and find people you can start a meaningful connection with. We’ll also talk about groups and how to leverage them for branding.

Published in: Social Media, Business, Technology
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LinkedIn for Event Professionals

  1. 1. LinkedIn for Event Professionals
  2. 2. Liz King @lizkingevents PAST EXPERIENCE: • Assistant Director of Event Management and Social Media, Columbia University RECENT EXPERIENCE: • Owner of Liz King Events • Co-Founder of PlannerTech Event Technology Showcase, Event Alley Show and Power Branding
  3. 3. Mark Hubrich @Mark_SignUp4 • Vice President of Client & Industry Relations • Technology entrepreneur with over 13 years of software development • Guest lecturer on meetings technology at Univ. of North Carolina Charlotte & Kennesaw State University • Meeting Industry Ambassador with GaMPI
  4. 4. [why LinkedIn?] • Controls your online identity • Represents your career accomplishments and opens the door to new opportunities • Enables people to connect and reconnect with you • Helps control your professional identity online
  5. 5. [step one: edit your acct] • Sign on to and create your account. • Scroll to the profile tab and click “Edit Profile”
  6. 6. [step three: summary] • 3-5 sentences answering the question “Tell me about yourself” • Packed with keywords • End with your email address
  7. 7. [step four: add experience] • Bullet points can be longer than on resume • Can include media files related to experience • Add related activities and organizations
  8. 8. [step five: add highlights] • Add sections and applications to highlight various experiences • Languages, skills, organiz ations, certifications, proje cts • Consider endorsements • Add media to your profile (photos/videos/powerpoint files)
  9. 9. [step five: add highlights]
  10. 10. [step five: add highlights]
  11. 11. [step five: add highlights]
  12. 12. [step five: add highlights]
  13. 13. [step six: connect] • Increase the # of 1st degree connections you have • Join groups • Search your network
  14. 14. [step six: connect]
  15. 15.