DRIVEN BY DESIGN    TM      Empowering a World of auto-              MAKERS#SEU12                       @localmotorsSolid ...
Local Motors Empowers Individuals to Create           Vehicles of the Future                5x’s Faster             100x’s...
On-Line and Physical Community membersCore community (active contributors) 35000 30000 25000 20000 15000 10000  5000     0...
How it works                       Features                     Tutorials                 More CAD Options   • Download fo...
LOCAL MOTORS RALLY FIGHTER BUILDWIKI
Challenge
Txt’ng Gut Check FTW!                 LoL :o OMG!                 WTF ?REALLY!           TIAIBMATS  @SEU12              @...
* MADE BY YOU IN AMERICA *
The Cameron Effect                                                        •30K tweets in the first 8                      ...
Joy’s Law Haunts Most Innovation Efforts“No Matter Who You Are, Most of the Smartest      People Work for Someone Else”   ...
(The Economist April 21, 2012. Image Credit: Brett Ryder)
Professor Bob Langer from MIT is Co-Founder              of Tissue Engineering Field    • MIT Institute Professor (one of ...
Langer Collaboration             Langer Collaborates with ~40% of Prolific Authors (> 25 Publications) 2004 - 2006Source: ...
Joy’s Law in Tissue Engineering                                     6,131 Articles by 17,044 Authors (2004-2006)Source: Ka...
LINUX •“Im doing a (free) operating system (just a hobby, wont be big and professional like gnu) for 386(486) AT clones.” ...
The Causal Explanation for Joy’s Law    •        Knowledge is unevenly distributed in society - Fredrich von             H...
Open Hardware Innovation “How To”            4 Ideas  •   Leadership  •   Organization  •   Respect  •   Engagement
Open Innovation “How To”             4 Ideas•   Leadership – Crafting a Vision•   Organization•   Respect•   Engagement
Open Innovation “How To”             4 Ideas•   Leadership•   Organization – Managing the Items that our    Community Cann...
Open Innovation “How To”             4 Ideas•   Leadership•   Organization•   Respect – For People. Find the Winner    Fas...
Open Innovation “How To”             4 Ideas•   Leadership•   Organization•   Respect•   Engagement – This is the new curr...
What type of Engagement is Right?                                When?                 Distributed                 Tournam...
Hardware Innovation - Why Now•   Broad Band Communication•   Development of Open Innovation Legal    Protections•   Decrea...
DRIVEN BY DESIGN    TM      Empowering a World of auto-              MAKERS#SEU12                       @localmotorsSolid ...
#SEU12 - General Session keynote   driven by design - jay rogers
#SEU12 - General Session keynote   driven by design - jay rogers
#SEU12 - General Session keynote   driven by design - jay rogers
#SEU12 - General Session keynote   driven by design - jay rogers
#SEU12 - General Session keynote   driven by design - jay rogers
#SEU12 - General Session keynote   driven by design - jay rogers
#SEU12 - General Session keynote   driven by design - jay rogers
#SEU12 - General Session keynote   driven by design - jay rogers
#SEU12 - General Session keynote   driven by design - jay rogers
#SEU12 - General Session keynote   driven by design - jay rogers
#SEU12 - General Session keynote   driven by design - jay rogers
#SEU12 - General Session keynote   driven by design - jay rogers
#SEU12 - General Session keynote   driven by design - jay rogers
#SEU12 - General Session keynote   driven by design - jay rogers
#SEU12 - General Session keynote   driven by design - jay rogers
#SEU12 - General Session keynote   driven by design - jay rogers
#SEU12 - General Session keynote   driven by design - jay rogers
#SEU12 - General Session keynote   driven by design - jay rogers
#SEU12 - General Session keynote   driven by design - jay rogers
#SEU12 - General Session keynote   driven by design - jay rogers
#SEU12 - General Session keynote   driven by design - jay rogers
#SEU12 - General Session keynote   driven by design - jay rogers
#SEU12 - General Session keynote   driven by design - jay rogers
#SEU12 - General Session keynote   driven by design - jay rogers
#SEU12 - General Session keynote   driven by design - jay rogers
#SEU12 - General Session keynote   driven by design - jay rogers
#SEU12 - General Session keynote   driven by design - jay rogers
#SEU12 - General Session keynote   driven by design - jay rogers
#SEU12 - General Session keynote   driven by design - jay rogers
#SEU12 - General Session keynote   driven by design - jay rogers
#SEU12 - General Session keynote   driven by design - jay rogers
#SEU12 - General Session keynote   driven by design - jay rogers
#SEU12 - General Session keynote   driven by design - jay rogers
#SEU12 - General Session keynote   driven by design - jay rogers
#SEU12 - General Session keynote   driven by design - jay rogers
#SEU12 - General Session keynote   driven by design - jay rogers
#SEU12 - General Session keynote   driven by design - jay rogers
#SEU12 - General Session keynote   driven by design - jay rogers
#SEU12 - General Session keynote   driven by design - jay rogers
#SEU12 - General Session keynote   driven by design - jay rogers
#SEU12 - General Session keynote   driven by design - jay rogers
#SEU12 - General Session keynote   driven by design - jay rogers
#SEU12 - General Session keynote   driven by design - jay rogers
#SEU12 - General Session keynote   driven by design - jay rogers
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#SEU12 - General Session keynote driven by design - jay rogers

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Local Motors is the place for renegades to create influential vehicles together. Whether a designer, engineer, fabricator, or enthusiast, this is Your Community dedicated to Your Projects. Local Motors invites people to co-create, showcase, and discover the vehicles of the future. In this process, they encourage Computer-Aided Design (CAD) as a central tool of expression and analysis. Siemens PLM Software, and specifically the Solid Edge team, has partnered with Local Motors to democratize the availability of professional CAD software for the masses. This keynote will detail the workings of this powerful partnership and will highlight the products and capability it will bring to the industry. Join Local Motors CEO, Jay Rogers, as he illuminates a new vision for the automotive industry and the CAD that drives its design.

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#SEU12 - General Session keynote driven by design - jay rogers

  1. 1. DRIVEN BY DESIGN TM Empowering a World of auto- MAKERS#SEU12 @localmotorsSolid Edge makeCOOLcars
  2. 2. Local Motors Empowers Individuals to Create Vehicles of the Future 5x’s Faster 100x’s less capital
  3. 3. On-Line and Physical Community membersCore community (active contributors) 35000 30000 25000 20000 15000 10000 5000 0 Jul-09 Jul-08 Jul-10 Jul-11 Apr-08 Oct-08 Apr-09 Oct-09 Apr-10 Oct-10 Apr-11 Oct-11 Jan-08 Jan-09 Jan-10 Jan-11 Jan-12
  4. 4. How it works Features Tutorials More CAD Options • Download for online • Professional Tutorials. • Online CAD Viewer - Free. • Professional grade for and offline use. businesses and individuals. • Community access to • Design & Drafting - $99/mo. • Own all files created. • Fully Synchronous parametric professionals. • Foundation - $179/mo. CAD. • CAD when you need it • Solid Edge & Local - cancel anytime. Motors Support. • Classic - $229/mo. • 2D & 3D formats + import from DXF, DWG, STA, IGES & more. • Premium - $299/mo.#seu12
  5. 5. LOCAL MOTORS RALLY FIGHTER BUILDWIKI
  6. 6. Challenge
  7. 7. Txt’ng Gut Check FTW! LoL :o OMG! WTF ?REALLY! TIAIBMATS  @SEU12 @localmotorsSolid Edge makeCOOLcars
  8. 8. * MADE BY YOU IN AMERICA *
  9. 9. The Cameron Effect •30K tweets in the first 8 hours + •26K followers =New Era for Exploration•This Picture was transmitted instantly 9,000 km away
  10. 10. Joy’s Law Haunts Most Innovation Efforts“No Matter Who You Are, Most of the Smartest People Work for Someone Else” Bill Joy, Cofounder Sun Microsystems
  11. 11. (The Economist April 21, 2012. Image Credit: Brett Ryder)
  12. 12. Professor Bob Langer from MIT is Co-Founder of Tissue Engineering Field • MIT Institute Professor (one of 12) • Over 600 patents • Over 1000 scientific papers • Largest biomedical engineering lab with over 100 researchers • Youngest person to be elected to National Academy of Sciences, National Academy of Engineering & Institute of MedicineSource: Karim Lakhani, HBS 2012
  13. 13. Langer Collaboration Langer Collaborates with ~40% of Prolific Authors (> 25 Publications) 2004 - 2006Source: Karim Lakhani, HBS 2012 and BCG Analysis
  14. 14. Joy’s Law in Tissue Engineering 6,131 Articles by 17,044 Authors (2004-2006)Source: Karim Lakhani, HBS 2012 and BCG Analysis
  15. 15. LINUX •“Im doing a (free) operating system (just a hobby, wont be big and professional like gnu) for 386(486) AT clones.” •“Do you pine for the nice days of minix-1.1, when men were men and wrote their own device drivers?” - Torvalds, Linus (1991-08-25). •This was the launch of Linux. Today: •280+Million Lines of Code •73,000 man years of development time •Equivalent Development Cost: $8BN
  16. 16. The Causal Explanation for Joy’s Law • Knowledge is unevenly distributed in society - Fredrich von Hayek (1945) • Knowledge is sticky - Eric von Hippel (1994)Source: Karim Lakhani, HBS 2012
  17. 17. Open Hardware Innovation “How To” 4 Ideas • Leadership • Organization • Respect • Engagement
  18. 18. Open Innovation “How To” 4 Ideas• Leadership – Crafting a Vision• Organization• Respect• Engagement
  19. 19. Open Innovation “How To” 4 Ideas• Leadership• Organization – Managing the Items that our Community Cannot/Will Not do for themselves• Respect• Engagement
  20. 20. Open Innovation “How To” 4 Ideas• Leadership• Organization• Respect – For People. Find the Winner Faster.• Engagement
  21. 21. Open Innovation “How To” 4 Ideas• Leadership• Organization• Respect• Engagement – This is the new currency. You must be present. Celebrate Achievement and Failure equally
  22. 22. What type of Engagement is Right? When? Distributed Tournament Community Open F1 Co-Creation Solution Knowledge Traditional Crowdsourcing Market Internal Feedback Concentrated Concentrated Distributed Use KnowledgeSource: Karim Lakhani, HBS 2012 and Rogers
  23. 23. Hardware Innovation - Why Now• Broad Band Communication• Development of Open Innovation Legal Protections• Decrease in the Cost of Professional Tools
  24. 24. DRIVEN BY DESIGN TM Empowering a World of auto- MAKERS#SEU12 @localmotorsSolid Edge makeCOOLcars

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