Productivity Focus - Helmuth Ludwig

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Helmuth Ludwig, president of Siemens PLM Software, presents at PLM Connection 2009. http://www.siemens.com/plm/blog

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  • The overall Industry Sector is focused on helping manufacturing companies serve their customers better by supporting their ability to meet consumer demands as fast as they arise. Manufacturers who are best able to deliver personalized products to their customers will have a strong competitive advantage.
  • The IA division delivers products and services for: Factory and Building Automation Process Automation Industrial Software
  • While Siemens PLM Software is a business unit within IA, it provides the PLM Software products which are part of the overall industrial software offerings.
  • So while companies are faced with the challenge of turning more ideas into successful products, today’s environment means that they have to meet this challenge in a world that is increasingly more complex than ever before. The complexity comes from the fact that companies must need achieve successful innovation but must do it while meeting the more demanding requirements for: Speed – rapidly take an idea and deliver it to market Globalization – develop innovations in the context of global market being served, global partners that are engaged and global resources used to bring these innovations to market Sustainability – deliver product innovations that are environmentally friendly today and that will not have harmful effects on the environment in the future. Optimization – take greatest advantage of the resources that they have available to them today through greater productivity and more efficient processes, all while optimizing the cost and quality of the products they deliver.
  • Drivers of optimization:Optimization is a key issue across multiple aspects of bringing innovations to market. Some of the specifics include:Reducing CostOptimizing product componentsOptimizing manufacturing resourcesReuse of materials, parts and resourcesIncreasing ProductivityIncrease capacity of existing resourcesPeopleCapitalIncreasing QualityAssuring performanceReducing errorsRemoving WasteEliminate non-value processesEliminate repeat processesOptimizing Product PortfolioImprove efficiency of people, processes and productsOptimize product cost and quality
  • Siemens PLM Software products offer the broadest suite of applications in the PLM market to provide our customers with value across all phases of the product lifecycle. By delivering these applications on top of a single PLM platform, Siemens PLM Software provides companies with an integrated environment which connects users and knowledge from all parts of the lifecycle.
  • Here are customers who have achieved measurable improvements in productivity in various parts of their Product lifecycle through the use of Siemens PLM Software.This productivity gain is easily translated to additional products that can be successfully launched to capture additional revenue and profits.
  • As a family business with more than 100 years of tradition, Fooke GmbH has created a niche in the machinery industry that suppliers in Europe, India, China and the USA can’t match: very large milling machines that are sold as complete, customized systems.The steadily increasing demand for these machines in the world market, as well as the increasingly complex technical requirements, motivated this innovative enterprise with approximately 170 employees to upgrade its product development process. In particular, management wanted employees of different divisions to work more effectively as integrated project teams. They also wanted to be able to combine heterogeneous IT systems into a complete package for the customer (a five-axis, high-speed milling machine, clamping solution, NC programs and measuring programs as well as comprehensive documentation for worldwide deployment). In addition to requiring durable production machinery, customers have come to expect more comprehensive after-sales services such as retooling, expansion, maintenance and warranty claims.The advantages having integrated CAD and CAM systems put an end to interface problems, savings hours of conversion labor. And having a common “language” – Teamcenter – improved cooperation among the different divisions.Computer simulation ruled out many of the risks associated with innovative machining techniques. In addition, showing the simulation to the customer created confidence in Fooke’s problem-solving skills. It also facilitated implementation and training. The delivery of an entire CAM process that had been defined on one platform ensures a successful solution for the customer. Teamcenter tied together the entire package by providing immediate access to all the product information necessary for later retooling, maintenance and service.
  • As a family business with more than 100 years of tradition, Fooke GmbH has created a niche in the machinery industry that suppliers in Europe, India, China and the USA can’t match: very large milling machines that are sold as complete, customized systems.The steadily increasing demand for these machines in the world market, as well as the increasingly complex technical requirements, motivated this innovative enterprise with approximately 170 employees to upgrade its product development process. In particular, management wanted employees of different divisions to work more effectively as integrated project teams. They also wanted to be able to combine heterogeneous IT systems into a complete package for the customer (a five-axis, high-speed milling machine, clamping solution, NC programs and measuring programs as well as comprehensive documentation for worldwide deployment). In addition to requiring durable production machinery, customers have come to expect more comprehensive after-sales services such as retooling, expansion, maintenance and warranty claims.The advantages having integrated CAD and CAM systems put an end to interface problems, savings hours of conversion labor. And having a common “language” – Teamcenter – improved cooperation among the different divisions.Computer simulation ruled out many of the risks associated with innovative machining techniques. In addition, showing the simulation to the customer created confidence in Fooke’s problem-solving skills. It also facilitated implementation and training. The delivery of an entire CAM process that had been defined on one platform ensures a successful solution for the customer. Teamcenter tied together the entire package by providing immediate access to all the product information necessary for later retooling, maintenance and service.
  • Productivity Focus - Helmuth Ludwig

    1. 1. The current environment requires even more focus on productivity Siemens PLM Software Business and Strategy Update Dr. Helmuth Ludwig President, Siemens PLM Software
    2. 2. Siemens AG – a global enterprise Sales: 77.3 billion Euro1), employees: 427,000 (FY 2008) Energy Sector Industry Sector Healthcare Sector Sales: 23 billion Euro Sales: 38 billion Euro Sales: 11 billion Euro Business activities in 190 countries Innovation is our lifeblood  € 3.8 billion R&D in fiscal 2008  8,200 inventions in FY2008  32,300 R&D employees worldwide  55,000 active patents  17,000 software engineers 1) continuing operations © 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved Page 2 Siemens PLM Software
    3. 3. Siemens AG Key figures (billions of Euros) for 1H FY 09 and 08 New Orders Revenue -10% +6% Research and Development +7% Werner von Siemens: “I won’t sell the future for a short term profit.” © 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved Page 3 Siemens PLM Software
    4. 4. Siemens AG Key figures (billions of Euros) for Q2 FY 09 New Orders Revenue -11% +5% Research and Development +6% Werner von Siemens: “I am not risking the future for the short term gain.” © 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved Page 4 Siemens PLM Software
    5. 5. Siemens Answers for Industry © 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved Page 5 Siemens PLM Software
    6. 6. Industry Automation is one of the 15 Divisions of Siemens and is active in three business segments Industry Automation Division Optimize entire value-chains of manufacturing companies from product design and development to production, sales and service CEO Factory and Building Anton S. Huber Process Automation Industrial Software Automation Industry Automation © 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved Page 6 Siemens PLM Software
    7. 7. Industry Automation is one of the 15 Divisions of Siemens and is active in three business segments Siemens PLM Software Product lifecycle management solutions Industrial Software Industry Automation PLM Software © 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved Page 7 Siemens PLM Software
    8. 8. How do we turn fewer resources into innovations that yield greater returns? PLM Software to optimize the efficiency of product lifecycle processes. © 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved Page 8 Siemens PLM Software
    9. 9. Business Requirements: Achieve product success in an increasingly complex environment SPEED GLOBALIZATION Rapidly go from idea Global markets to truck in multiple Global partners markets Global resources SUSTAINABILITY OPTIMIZATION Deliver products today Optimization of that are processes, resources, environmentally cost and quality friendly © 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved Page 9 Siemens PLM Software
    10. 10. Drivers of Optimization Drivers of Optimization  Reducing cost  Increasing productivity  Increasing quality  Removing waste and non-value processes  Optimizing product portfolio © 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved Page 10 Siemens PLM Software
    11. 11. Optimizing Practices and Processes for Increased Productivity: The Magnitude of Waste Waste in Engineering, an example • 62% of work packages are idle • Of the 38% that are active, 40% of engineering time is pure waste Idle time and wasted effort combine to waste 77% of engineering effort Only 12% of overall time is spent on value-added activity Product Development Value Stream Mapping (PDVSM) Dr. Hugh L. McManus, MIT Lean Aerospace Initiative © 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved Page 11 Siemens PLM Software
    12. 12. Optimizing Processes Across Product Lifecycle Reduces Waste Simulation increases improves productivity through the productivity through reuse of models and a automated creation of single integrated environment assembly sequences for simulation and analysis. and optimization of robotics, processes, layouts and material usage. increases Teamcenter delivers productivity of design individual and enterprise processes through productivity by providing easy reuse of existing designs and access to a single source of tight integration with information managed on an Teamcenter. open scalable platform. © 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved Page 12 Siemens PLM Software
    13. 13. Customer Benefits of Optimization Increased productivity Shenyang Liming Nissan cut development AMF cut design time slashed design change cycle from 20 to 10.5 by 50% and reduced time 48% and process months, reduced design assembly time by 15- planning time 50%. changes by 60 to 90% 20%. © 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved Page 13 Siemens PLM Software
    14. 14. Customer Example: Historical PLM-Architecture Design IT-Landscape: MCAD Project ECAD SW … •Many heterogeneous … PTC Mgmt. Zuken NX CAE Applications, Data Management ADPro … Systems, Suppliers and Portfolio Mgmt. Technologies PDM Office CADIM •Inefficient interfaces Requirm. … Enging. Doors Digital Process-Landscape: Manufact. SIPS+ •Fragmented Process Landscape Hype ARTS •Sub-optimization Idea- Defect Content Mgmt. Tracking Mgmt. © 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved Page 14 Siemens PLM Software
    15. 15. The Three Levers of IEC Value Delivery Strategic Goal IEC Delivery Market facing benefits Business (why?) Acquisition Method Half TIME to Market Process optimization targeting the C-Level through common lean utilizing End to End Processes … Lean Enterprise Approach IT/Process Consulting Firms as potential Sales Channel Solution (what?) Showcase: Operational … enabled by fully Solutions for heterogeneous in house deployment integrated PLM tools … business types in one integrated of solutions based on (We use what we sell) IT-landscape products „out of the box“ Methodology (how?) Standard approach for … realized by a process Approved Implementation holistic PLM Programs for guided implementation Guideline and Program customers in heterogeneous strategy. Framework businesses © 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved Page 15 Siemens PLM Software
    16. 16. s Historical and Target PLM-Architecture Design SW MCAD Project ECAD … … PTC Mgmt. Zuken NX CAE Design MCAD TC … Project ECAD SW … … Portfolio Mgmt. Zuken PTC NX CAE Mgmt. ADPro … Portfolio Mgmt. TC PDM Office PDM TC CADIM Requirm. Enging. … Requirm. TC Doors Digital Manufact. Enging. SIPS+ TC Teamcenter Digital Hype ARTS Idea- Mgmt. Defect Tracking Content Mgmt. Manufact. TC TC TC Idea- Defect Content Mgmt. Tracking Mgmt. •Integration and Harmonization of Tools and Data •Enabling of Business Process Innovation and •Collaboration (internal and external) For internal use only
    17. 17. Siemens IEC: s PLM Solution for Increased Productivity IT Goal: Deliver fully integrated PLM-IT-Tools, operating on a consistent database based on OOTB (Out Of The Box) software from IA PL to enable the business to reach its… …..Business Goal : Reduce the Time to Market “Half TIME to Market” For internal use only
    18. 18. Project Archimedes… Unifying the product and production lifecycles Feedback Loop © 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved Page 18 Siemens PLM Software
    19. 19. Tighter link between CAM and physical controllers... …realized by better data integration and CAM functionality on the real controller Today: Limited data integration Future: Improved quality by better data link CAD controllers Execute on calculation Processor Tool path DIN / ISO file Interpre- Post (G and M Code) tation CAM More data ... transported ... ... and used … ... enables faster and better product quality generated … Benefits Future: Have CAM on real controller Program on 3D machine tool Shorten machining cycle times & machining errors Sinumerik simulation model More efficient use of machine tools Embedded controller software Increased accuracy and repeatability Eliminate collision risk Looks and acts Looks and acts Fully utilize advanced machine tools like real like real machine controller tool © 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved Page 19 Siemens PLM Software
    20. 20. Benefits from the Industrial Software Platform Fooke GmbH “ The integration of the Siemens system is what brings the benefits.” J. Fooke Managing Partner, Fooke GmbH  Improved product information accuracy  Immediate access to all the product information necessary for later retooling, maintenance and service  Integrated CAD and CAM systems put an end to interface problems © 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved Page 20 Siemens PLM Software
    21. 21. Benefits from the Industrial Software Platform Burkhardt+Weber (Gruppo Riello Sistemi) “ Product lifecycle management reduces cycle times in development and production increases in-house efficiency and fosters innovation. PLM helps us gain a better position in the global marketplace.” Andreas Mittermüller CEO Burkhardt+Weber  Enhanced innovation  Reduced rework times  Shorter cycle times in engineering, design and manufacturing  Increased demand met without adding staff  Technical core competencies are accessible to others © 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved Page 21 Siemens PLM Software
    22. 22. Enabling data integration and collaboration throughout the Digital Enterprise Business intelligence Portfolio & Program Management and Scorecards SRM SCM ERP Service CRM  Contracts  Demand  Resource mgmt.  Human resource  Safety &  Sales forecast  Purchase planning  Capacity planning  Finance compliance & automation order  Warehousing  Inventory mgmt.  Asset mgmt.  Maintenance  Sales order  Indirect  Distribution history sourcing  Customer  Logistics warranty  Fleet history  Transport needs & issue mgmt. Product Production Lifecycle Lifecycle  MRO sourcing  Design chain  Maintenance  Sales  Product cost mgmt. plan & exec config  Design for  Supplier  Service mgmt source integration  Materials mgmt  Supplier  In-service PLM management Siemens areas of focus With its’ Customers, Siemens will lead the industry to the new Other enterprise systems Digital Enterprise © 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved legend Page 22 Siemens PLM Software
    23. 23. Establishing Siemens as the Leading Strategic Industrial Software Provider Example customer IT model Industrial Software Platform © 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved Page 23 Siemens PLM Software
    24. 24. © 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved Page 24 Siemens PLM Software
    25. 25. Thank you © 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved

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