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Campus Recruiting With Social Media

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Sample slides from a presentation on campus recruiting with social media for TalentEgg 2014.

Published in: Recruiting & HR, Business

Campus Recruiting With Social Media

  1. 1. Source: Jobvite 2013 employerssaytheyare likelytolookata candidate’ssocialprofile 93% socialscreening
  2. 2. StudentswhomakeFacebook confessionsaboutboozing andbed-hoppinghave beenwarneditcould leavethem unemployable. ~Schoolofficialsquotedin LondonTelegraph “ meanwhil! o" cam#u$...
  3. 3. Source: According to CareerBuilder survey of 2K HR pros from across industries & company sizes ✕ illegalactivities ✕discriminatorycomments ✕obscenities,nudity ✕badmouthingemployer digitaldirty laundry th! mo%& seriou$
  4. 4. NOMORERESUMES “sendusevidenceof yourwebpresence” circa2012
  5. 5. ofrecruitershaveHIRED anapplicantbasedontheir socialpresence Source: Cross-Tab survey of 1,000 HR professionals "Online Reputation in a Connected World" 70% socialhiring
  6. 6. puttheirhandsup ha!" al#ea$y " "
  7. 7. “Shegotherselfnoticed.Iwantedtotalktoher.” ~HRManager,EnergyBBDO selectedfromamong1000applicationssubmittedfor16internships
  8. 8. “Itwaspickeduponsocial mediabecauseshedid somethingcreative” ~HRManager,EnergyBBDO
  9. 9. circa2011 leaderboards+crowdsourcing encouragingcreativeapplications
  10. 10. gamification recognitionleaderboards levels& rewards& know i% whe& w" se" i'...
  11. 11. core competencies alignedwith challenges setting u# intern
  12. 12. takeavirtualhotairballoon aroundtheworldin80days &completebusinesschallenges circa2013 aninternshipcontest/game:
  13. 13. businesschallenges toencourage,inspire,andmotivate applyinggamemechanics
  14. 14. engagement thegoal: sampleinterncontest
  15. 15. inno!ation thegoal: sampleinterncontest
  16. 16. mutual() beneficial employer candidate i$eal():
  17. 17. theemployer benefit$ for ◘innovativeideapitches ◘peer-endorsedcandidates ◘employerbrandrefresh
  18. 18. thecandidate ◘socialvisibility ◘peeraffirmation ◘creativeexpression benefit$ for + intern*hi+ #ewa#d
  19. 19. enablecandidatestoshowyou, (nottellyou)whytheyaddvalue. intendedto inter" conte$t$
  20. 20. #internswanted “Themorelikesand retweetsyouget,the betteryourchances!”
  21. 21. appsreceived for5positions cam+aig& st#engt,: hig- socia. vi*i/ilit) 500+
  22. 22. achancetobea WIIFY? big deal
  23. 23. high-engagement bydesign. challenges configuring intern
  24. 24. ✓highlycustomizable ✓feedbackloop ✓socialvisibility gamification checklist: to 0ngag" & moti!at" stu$ent*
  25. 25. cam+aig& st#engt,: highl) cu*tom1za/le
  26. 26. socialCVapp moreapplications receivedYOY317%plusa279%trafficincreasetoHRsites
  27. 27. “Themorelikes andretweetsyou get,thebetteryour chances!” circa 2013
  28. 28. cam+aig& st#engt,: fee$back i& #ealtime
  29. 29. in$pi'e( by: socialproofingtheCV ● self-expression ● affirmation ● publicity
  30. 30. views shares hi#e$. crowdsourcedand
  31. 31. Inthesocialeconomy, friends are cultural capital. ~NicoleEllison JournalofComputer-MediatedCommunication ”th" sec#e% to gamificatio2...
  32. 32. © All Rights Reserved Sidneyeve Matrix 2014 Thankyou.

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