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How to Use Social Media for Academic Branding

Your online presence, by design. 3-step social strategy for profs, teachers, grad students & researchers.

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AcademicBranding
YourOnlinePresence,byDesign
bySidneyeveMatrix
Wedon’tgetafirstchanceto
makeafirstimpression.
intheageofthesocialweb
digitalfootprint
bydefault
many
educatorshavea
noteveryone’sdepartmenthomepageis
anoptimizede-portfolio(likethisoneis)
•PDFCV•keywords
•speaker’sprofile
•researchabstracts
•newsmentions
•socialproof
value-added
elements:
newtransparencies
Thebestwaytocontrolwhatkindsof
informationotherswillfindaboutus
onlineistoprovidequalitycontentand
createwell-designedprofilesourselves.
~BertalanMeskó
authorofSocialMediainClinicalPractice
“
“
intheageofsocialmedia
yourdigitalfootprint
not bydefault,but
bydesign
thechallenge?tocreate
Ad

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How to Use Social Media for Academic Branding