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Sidewalk seminar

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Sidewalk seminar

  1. 1. CONTEXT & PERSONALIZATION – 03/04/2014
  2. 2. © 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent2 WHO WE ARE SIDEWALK Yannic Kermarrec – Marketing & Consultancy – Account 0478/93 82 82 – yannic@sidewalk.be - www.sidewalk.be
  3. 3. © 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent3 We are SIDEWALK GHENT, ANTWERP, BRUSSELS - 25 Local Experienced Sitecore® Consultants - aDAM Software Experts in-house - Front-End Developers - Project Managers - Marketing & Strategy Account Managers ALL WITH A SITECORE FOCUS
  4. 4. © 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent4 CONNECTORS WHAT WE DO: MARKETING STRATEGY SC CampaignTools SC e-MailingTools SC Commerce IMPLEMENTATION SocialBusiness CRMERP
  5. 5. © 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent5 Sidewalk DOES Sitecore® SPECIALIZED IN SITECORE IMPLEMENTATION CMS: Content Management System DMS: Digital Marketing Suite e-Commerce . . . PCM: Product Content Management
  6. 6. © 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent6 Sidewalk DOES Sitecore® • Complete Project Implementation • Consultancy & Advise • Integration with back-end systems We excel in: • Maintenance & Training • Monitoring & SLA • Hosting
  7. 7. © 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent7 Sidewalk Some References
  8. 8. © 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent8 How to work: Think first THINK BEFORE YOU ACT! • Tactics / KPI’s / SEO+SEA = MKT Strategy • Sitecore CMS/DMS = TECH Strategy – aDAM Software (Pim/Dam) – e-Commerce – E-Mailing & Campaign tools – CRM / ERP Connections – Social Business Platform
  9. 9. © 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent9 1 + 1 + 1 = . . . +3.000 IT Experts A Cityscape of e-Business Possibilities Microsoft Gold Partner with 400+ Consultants Sharepoint / Navision / Dynamics / . . .
  10. 10. © 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent10 What just happened? BART FROM WIJS – Cronos Group: 1. Digital rules & is becoming Default 2. Banner Blindness 3. Ads become Info 4. Building instead of Broadcasting 5. Let’s make Marketing Cool (again)!
  11. 11. © 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent11 What just happened? FRIENDS FROM SITECORE® 1. Meeting consumers expectations 2. One connected Platform 3. Know Customer’s DNA 4. We Track – Trace & Fulfill Customers’ Instant Gratification 5. Provide Personal Content
  12. 12. © 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent12 What just happened? FRIENDS FROM ADAM SOFTWARE: 1. A cool movie! 2. Rich Media 3. Customer Engagement 4. Touch Points 5. Create – Manage – Deliver 6. Discover – Engage – Support
  13. 13. © 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent13 GOING FROM DIGITAL STRATEGY TO A TECHNICAL IMPLEMENTATION SIDEWALK
  14. 14. © 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent14 CONTEXT, you say? Context varies from person to person, company to company, device to device.
  15. 15. © 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent15 CONTEXT, you say? IF . . . You are limited by an “IF/THEN” thinking THEN . . . The system will create false assumptions
  16. 16. © 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent16 CONTEXT, you say? This requires innovation in every area that enables the understanding of context, from models and algorithms to User Interfaces.
  17. 17. © 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent17 Digital Strategy – Technical Partner • Define your Objectives • Demand your Returns • Quick Wins & Heavy Requirements • Phased Projects • Future Proof Plans • Use Industry Grade Solutions
  18. 18. © 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent18 Where to start • Sitecore® CMS/DMS • Marketing & IT Department FTE • Newly Weds or Old Couple Sitecore® / aDAM Software & other Industry Grade Solution together • Perfect Synergy between Marketing & IT
  19. 19. © 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent19 Many Stages & PhasesSTRATEGY SYSTEMSETUP BUILD& DEPLOYMENT CONTENT CREATION TRACKING OPTIMIZATION CONNECTORS OPTIMIZATION CAMPAIGNS STRATEGICS DATA ENRICHMENT DATA COLLECT WORKSHOPPING ? MILESTONING CAMPAIGNS CONTENT CONTEXTUALISATION BUILD& OPTIMIZATION <<< FOCUS ALSO BEFORE START FOCUS ALSO AFTER LAUNCH >>>
  20. 20. © 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent20 Beyond the Build Building your project is only the First Step TRACK ANALYSE OPTIMIZE
  21. 21. © 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent21 TRACKING • Tracking to get the insights => Own the Experience • Cross Channel Tracking • Set Goals / Create Personas / Define Values • Your Sitecore® is Extensible. • Implement your Tracking now!
  22. 22. © 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent22 ANALYSIS • Sitecore® is an analysis tool • Report gathered tracked data • Define Workshops & Milestones • Data Interpretation & Optimization • Re-Strategy Moments
  23. 23. © 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent23 OPTIMIZATION • Optimization: Strategic Exercise before the Build • Screening existing Sitecore Setups • Prepare new Sitecore Setups – Content Personalization – A/B Testing – Engagement automation - . . . • Optimization track • Connecting existing Solutions
  24. 24. © 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent24 Master Classes to attend! All you ever wanted to know about Sitecore Analytics & Digital Marketing Check out the Upcoming DIGITAL MARKETING MASTER CLASSES
  25. 25. © 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent25 Sitecore BeLux User Group! Sidewalk Presides the Sitecore BeLux User Group: Kick-off 03/04 – 18.00 @VlerickBrussels
  26. 26. © 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent26 THANK YOU & ENJOY THE TOUR! SIDEWALK

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