For most businesses, thinking through these potential scenarios, whether PR Crisis situations, or simply day-to-day operational issues does five key things: 1. It helps get to the root of people’s concerns and fears about social initiatives and open a discussion about the potential of social business practices. 2. Discussions uncover both alignment and conflict around how the people in your business would approach different situations brought about by social media and social business practices. 3. Scenario modeling provides a foundation for social media guidelines and governance as well as process design and the cultural and organizational shifts needed to make social both less risky and more effective for the long term. 4. The company takes a proactive stance on necessary change, thinking through situations before they happen instead of waiting for a scenario that compels reactive change. 5. Hypothetical decision making can improve real-time decision making and establish some consistency around the decision-making process within an organization. Here’s the basic framework for Social Scenario Modeling™, and some ideas you can put to work today in your organization. Enjoy!