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Setting Your Social Media Priorities - SideraWorks

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The only way to successfully determine priorities in the more tactical areas is to ensure that they are aligned with the broader company objectives. To do THAT you have take the broadest view of the organization and then BACK your way into your social media initiatives. Taking that approach means that you’re always supporting the most impactful items for the organization.
Due to formatting issues on slideshare we've had to put up the keynote file, you can still download the PDF at http://www.sideraworks.com/wp-content/uploads/2012/09/Social-Media-Priorities-2-Dreamforce-12-.pdf

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Setting Your Social Media Priorities - SideraWorks

  1. 1. Resources & Citations eMarketer - Marketers Value Social Media for Both Branding and Customer Acquisition - January 30, 2012 http://www.emarketer.com/Article.aspx?R=1008802#OPTrMslhr5oK21Dl.99 Economist Intelligence Unit & PulsePoint Group - The Economies of the Socially Engaged Enterprise - March 2012 http://www.pulsepointgroup.com/staging.pulsepoint/wp-content/uploads/2012/03/AP-Presentation-3_22_12- final.pdf IBM - The Social Business: Advent of a New Age - February 2011http://www.ibm.com/smarterplanet/global/files/us__en_us__socialbusiness__epw14008usen.pdf McKinsey Quarterly - Rise of the Networked Enterprise: Web 2.0 Finds Its Payday - February 2011 http://www.mckinseyquarterly.com/Organization/Strategic_Organization/ The_rise_of_the_networked_enterprise_Web_20_finds_its_payday_2716?pagenum=2

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