Creating Gravity - Social As The Perpetual Pitch

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Presentation from Pitch Refinery 2012, an overview of the new expectations of the social web, as well as some key social media dos and don'ts for business.

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Creating Gravity - Social As The Perpetual Pitch

  1. 1. creatinggravity social as the perpetual pitch Amber Naslund @SideraWorks | @ambercadabra
  2. 2. personality
  3. 3. responsiveness
  4. 4. accountability
  5. 5. do less... Do Less of These Things
  6. 6. looking for shortcuts
  7. 7. social mediascattershot
  8. 8. beingthat guy
  9. 9. relying onrented land
  10. 10. ships selling
  11. 11. collecting peoplelike marbles.
  12. 12. worrying abouteveryone else
  13. 13. do more...
  14. 14. fix thefoundation
  15. 15. payattention.
  16. 16. be prepared
  17. 17. get aligned
  18. 18. operate like a laboratory
  19. 19. createattraction.
  20. 20. walk in theirshoes
  21. 21. learn to adapt.
  22. 22. behelpful.
  23. 23. workshop time!workshop!
  24. 24. what scares you?
  25. 25. yourstrengths
  26. 26. who do youadmire?
  27. 27. questions?questions? @ambercadabra
  28. 28. thanks. Amber Naslund @SideraWorks | @ambercadabra

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