We’ll let you in on a few secrets and you’ll be smirking too.
What We Do
We focus on engaging consumer passion and behavior.
RESEARCH EVENTS
We are a boutique market research and strategy firm based in NYC with over 32
(combined) years of experience across indust...
Google Glass for
Research
Mobile Research
Market Research Live
Hybrid
In-depth Interviews
(online & offline)
Focus Groups
...
Highlighting the following research methodology:
for research
Record Video
Sharing
Take Pictures
Live Streaming
Navigation
Translate
Glassware
Integration
Call/Text/Email
In developmen...
These functionalities help you truly understand…
CONSUMER
PASSION
CONSUMER
BEHAVIOR
SAMPLE METHODOLOGY
Using Google Glass for shopper insights:
• Stage I: Google Glass in-store shopping experiences.
• Parti...
SAMPLE METHODOLOGY
• Stage II: Immediate post interview with the moderator (wearing
Google Glass)
• General shopping exper...
CASE STUDY
proprietary & confidential
PROJECT OVERVIEW
& OBJECTIVES
The primary objective of this project was to test the in-store
shopping experience of GNC cu...
WHAT
CUSTOMERS
NOTICED
FIRST
proprietary & confidential
INSIGHTS
proprietary & confidential
INSIGHT EXAMPLE
Standalone shelves in the
middle of the store are
intrusive, in a good way.
proprietary & confidential
INSIGHT EXAMPLE
Customers are using
product packaging
instead of store signage
for specific product
information.
proprieta...
A MOM,
IN THE
GROCERY STORE
GAUGE
CONSUMER
PASSION
TRULY
UNDERSTANDING
CONSUMER
BEHAVIOR
OTHER WAYS TO USE
GLASS FOR RESEARCH
Shopper insights
Usability
• Website, game, mobile phone and app testing
• Any user i...
www.sidesmirk.com
www.glassforresearch.com
research@sidesmirk.com
We’ll let you in on a few secrets and you’ll be smirking...
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Glass for Research

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Glass for Research

  1. 1. We’ll let you in on a few secrets and you’ll be smirking too.
  2. 2. What We Do We focus on engaging consumer passion and behavior. RESEARCH EVENTS
  3. 3. We are a boutique market research and strategy firm based in NYC with over 32 (combined) years of experience across industries, products, services, brands and methodologies. We capture unique insights using new technology. About Side Smirk
  4. 4. Google Glass for Research Mobile Research Market Research Live Hybrid In-depth Interviews (online & offline) Focus Groups (online & offline) 24 Hour Quantitative Usability (online, remote, in-room) SocialMediaRecruitment CAPABILITIES
  5. 5. Highlighting the following research methodology: for research
  6. 6. Record Video Sharing Take Pictures Live Streaming Navigation Translate Glassware Integration Call/Text/Email In development: pupil/eye-tracking, emotion tracking, moderator tools via proprietary Side Smirk Glassware GLASS FOR RESEARCH Using Google Glass for Unique Consumer Insights
  7. 7. These functionalities help you truly understand… CONSUMER PASSION CONSUMER BEHAVIOR
  8. 8. SAMPLE METHODOLOGY Using Google Glass for shopper insights: • Stage I: Google Glass in-store shopping experiences. • Participants wear Glass throughout their normal shopping • They would be instructed to behave as they normally would • Participants may or may not be provided with tasks • Glass is recording the experience • Capabilities to stream live real-time video to phone/tablet/computer
  9. 9. SAMPLE METHODOLOGY • Stage II: Immediate post interview with the moderator (wearing Google Glass) • General shopping experience (purchases, engagement, frustrations, etc.) • Employee interaction • Purchase decision influencers • Information/signage/displays (look/feel of store) • Stage III: Follow-up survey one week post field • After reviewing Glass video footage
  10. 10. CASE STUDY proprietary & confidential
  11. 11. PROJECT OVERVIEW & OBJECTIVES The primary objective of this project was to test the in-store shopping experience of GNC customers, specifically their use of information, displays and signage. WHAT SHOPPERS NOTICE & WHERE THEY GO FIRST HOW THEY INTERACT WITH PRODUCTS, SHELVES & DISPLAYS EMPLOYEE ENGAGEMENT WHAT INFORMATION IS IMPORTANT & DRAWS ATTENTION/ENGAGEMENT POINTS OF FRUSTRATION & BARRIERS TO PURCHASE WHAT INFLUENCES PURCHASE proprietary & confidential
  12. 12. WHAT CUSTOMERS NOTICED FIRST proprietary & confidential
  13. 13. INSIGHTS proprietary & confidential
  14. 14. INSIGHT EXAMPLE Standalone shelves in the middle of the store are intrusive, in a good way. proprietary & confidential
  15. 15. INSIGHT EXAMPLE Customers are using product packaging instead of store signage for specific product information. proprietary & confidential
  16. 16. A MOM, IN THE GROCERY STORE
  17. 17. GAUGE CONSUMER PASSION
  18. 18. TRULY UNDERSTANDING CONSUMER BEHAVIOR
  19. 19. OTHER WAYS TO USE GLASS FOR RESEARCH Shopper insights Usability • Website, game, mobile phone and app testing • Any user interface/product Concept, advertisement, product testing Ethnographies • See how your customer interacts with your product at home or on- the-go Peer-to-Peer and Moderator Interviews
  20. 20. www.sidesmirk.com www.glassforresearch.com research@sidesmirk.com We’ll let you in on a few secrets and you’ll be smirking too.

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