Shock advertising

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Shock advertising

  1. 1. SHOCK ADVERTISING
  2. 2. SHOCK ADVERTISINGSHOCK ADVERTISING
  3. 3. SHOCK ADVERTISING SHOCK ADVERTISINGSHOCK ADVERTISING
  4. 4. MEDIA CLUTTERMore than 3,000 messages per day
  5. 5. SHOCK ADVERTISING
  6. 6. STAND OUT
  7. 7. SHOCK ADVERTISING
  8. 8. DISTURBING
  9. 9. OFFENSIVE
  10. 10. SHOCK ADVERTISING
  11. 11. GENERATE MEDIA BUZZ
  12. 12. SOCIAL CONTROVERSY
  13. 13. MEMORY RETENTION OF AN ISSUE
  14. 14. SHOCKVERTISING GRABS
  15. 15. INCREASE AWARENESS
  16. 16. An effective shock ad will generate its own publicity by generating BUZZ
  17. 17. Shock advertising or “shock vertising” is theuse of FRIGHTENING, OFFENSIVE, TABOO, and EMOTION-PROVOKING WORDS, IMAGES or concepts to sell a product or an idea.
  18. 18. There is no such thing as badshock advertising (no matter how offensive) is the only way to get the message across. Never forget that shock works only for brands that link back to the brand values otherwise end up just shocking the viewers.
  19. 19. A shock ad that is too shocking may backfire
  20. 20. The latest campaign of UCB

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