Walgreens Pharmacy

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Walgreen Website Analysis

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Walgreens Pharmacy

  1. 1. ByAbdulgader Shukri 1
  2. 2.  Hypothesis What does Walgreens able to obtain from their website? 2
  3. 3. Hypothesis the company’s decision to provide internet for their product was the right decision. More customers Increase sales 3
  4. 4. Walgreens website able to obtain: 1) data relating to the customers 2) information about the customers 3) information to the customers 4) evaluate the effectiveness of its performance 4
  5. 5. 1) data relating to the customers Which sites did users visit immediately preceding walgreens.com? 40.00% 35.00%Percent of visits to walgreens.com 30.00% 25.00% 20.00% 15.00% 10.00% 5.00% 0.00% Upstream Site 5
  6. 6. 2) information about the customers 6
  7. 7. 3) information to the customers: Customers can stay informed about the company’s services and products.e.g., Express refill. 7
  8. 8. 4) evaluate the effectiveness of itsperformance Daily traffic rank trend Percent of global Internet users who visit walgreens.com Phrase popularity and QCI Search engine marketing opportunity 8
  9. 9. Daily traffic rank trend 9
  10. 10. Percent of global Internet userswho visit walgreens.com 10
  11. 11. 20 40 70 0 10 30 50 90 100 60 80 walgreens walgreen neti pot walgreens photo walgreens.com locations pharmacy walgreens pharmacy walgreens locations walgreens flu shots wallgreens flu shots home drug test passport photos twin draft guard alli snuggie walgreens photo coupon melatonin acai buckwheat pillow www.walgreens.com ear wax removal flu shot walgreens pharmacy … contacts (Queries) A phrase that drives traffic to “walgreens.com” from search engines. Phrase popularity and QCI online pharmacy walgreens clinic walgreens jobs High Impact Search Queries for walgreens.com flu shots walgreens QCI Query Popularity11
  12. 12. Search engine marketing opportunity Search Engine Marketing (SEM) Opportunities for walgreens.com 1.2 1A higher value indicates higher expected search traffic 0.8 0.6 0.4 0.2 0 A phrase that may provide "walgreens" with a search engine marketing opportunity 12
  13. 13. Q&A 13
  14. 14. Thank You 14

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