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ECDU12 - Mitchell Beer – How event profs can save the world - Canada

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Mitchell Beer – How event profs can save the world - Canada

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ECDU12 - Mitchell Beer – How event profs can save the world - Canada

  1. 1. How Event Profs CanSave the World Prepared for February 26, 2012 Mitchell Beer, CMM The Conference Publishers @mitchellbeer #eventtable #eventprofs #gmic
  2. 2. How Event Profs Can… @mitchellbeer #eventtable #eventprofs #gmic
  3. 3. The Story So Far• Years in business: 27• Meetings: 3,000 and counting• Communities: 200+• Countries: 18• Direct competitors: 0 @mitchellbeer #eventtable #eventprofs #gmic
  4. 4. The Story So Far• Years in business: 27• Meetings: 3,000 and counting• Communities: 200+• Countries: 18• Direct competitors: 0 @mitchellbeer #eventtable #eventprofs #gmic
  5. 5. What (Still) Keeps EventPros Up At Night @mitchellbeer #eventtable #eventprofs #gmic
  6. 6. The Paradigm Shift:Transforming an Industry @mitchellbeer #eventtable #eventprofs #gmic
  7. 7. Extending the Conversation Before During AfterHow meeting organizersexperience meetings… @mitchellbeer #eventtable #eventprofs #gmic
  8. 8. Extending the Conversation Before During After…and how we (should) wantparticipants to respond @mitchellbeer #eventtable #eventprofs #gmic
  9. 9. From Virtual to Hybrid• Hub in Minneapolis• Nodes in Basel, Dallas• 550 online participants• Fantastic live-virtual integration @mitchellbeer #eventtable #eventprofs #gmic
  10. 10. From Virtual to Hybrid• News tweets onsite• News capsules, summary text, video, photos post-conference• Link to online communities• >69,000 page views @mitchellbeer #eventtable #eventprofs #gmic
  11. 11. From Virtual to HybridPop Quiz:How many page views for video? @mitchellbeer #eventtable #eventprofs #gmic
  12. 12. From Virtual to HybridPop Quiz:How many page views for video? 774 out of 69,000 @mitchellbeer #eventtable #eventprofs #gmic
  13. 13. From Virtual to HybridPop Quiz:How many page views, all formats?• 774 for video• 1,280 for summary text• 67,212 for news capsules @mitchellbeer #eventtable #eventprofs #gmic
  14. 14. From Virtual to HybridTakeaways:• Content is the golden thread• Multiple formats for each audience• Success depends on a deliberate integration strategy @mitchellbeer #eventtable #eventprofs #gmic
  15. 15. From Virtual to HybridCase study:www.theconferencepublishers.com/studies @mitchellbeer #eventtable #eventprofs #gmic
  16. 16. The Paradigm Shift:Changing the World @mitchellbeer #eventtable #eventprofs #gmic
  17. 17. It’s All About Oil @mitchellbeer #eventtable #eventprofs #gmic
  18. 18. It’s All About Oil @mitchellbeer #eventtable #eventprofs #gmic
  19. 19. It’s All About Oil @mitchellbeer #eventtable #eventprofs #gmic
  20. 20. Why Should We Care? @mitchellbeer #eventtable #eventprofs #gmic
  21. 21. A Peak Oil Primer: What’s Ahead for Airlines 2008 $125/barrel British Airways Lufthansa AF/KLM Ryanair easyJet Air Berlin Iberia SAS Alitalia Austrian Finnair Aer Lingus Virgin Atlantic BMISource: Goldman Sachs via Aer Lingus Ian Lee, Ph.D, Sprott School of Business Carleton University
  22. 22. A Peak Oil Primer: What’s Ahead for Airlines 2008 2015 $125/barrel $100/barrel British Airways Lufthansa British Airways AF/KLM Ryanair Lufthansa easyJet Air Berlin AF/KLM Iberia SAS Ryanair Alitalia Austrian easyJet Finnair Aer Lingus Finnair Virgin Atlantic BMI Aer Lingus Virgin AtlanticSource: Goldman Sachs via Aer Lingus Ian Lee, Ph.D, Sprott School of Business Carleton University
  23. 23. A Peak Oil Primer: What’s Ahead for Airlines 2008 2015 2015 $125/barrel $100/barrel $200/barrel British Airways Lufthansa British Airways British Airways AF/KLM Ryanair Lufthansa Lufthansa easyJet Air Berlin AF/KLM AF/KLM Iberia SAS Ryanair Ryanair Alitalia Austrian easyJet easyJet Finnair Aer Lingus Finnair Virgin Atlantic BMI Aer Lingus Virgin AtlanticSource: Goldman Sachs via Aer Lingus Ian Lee, Ph.D, Sprott School of Business Carleton University
  24. 24. A Peak Oil Primer: What’s Ahead for AirlinesTODAY’S OIL PRICE October 13, February 24, 2011 2012Brent Crude $109.20 $126.65W. Texas Intermediate $84.20 $109.49 @mitchellbeer #eventtable #eventprofs #gmic
  25. 25. A Peak Oil Primer:What’s Ahead for Airlines @mitchellbeer #eventtable #eventprofs #gmic
  26. 26. It’s Also All About Carbon @mitchellbeer #eventtable #eventprofs #gmic
  27. 27. What’s Ahead for Meetings @mitchellbeer #eventtable #eventprofs #gmic
  28. 28. What’s Ahead for Meetings @mitchellbeer #eventtable #eventprofs #gmic
  29. 29. Low-Carbon Energy Futures:80% by 2050 @mitchellbeer #eventtable #eventprofs #gmic
  30. 30. Low-Carbon Energy Futures:The Hybrid Advantage @mitchellbeer #eventtable #eventprofs #gmic
  31. 31. Respectful Dialogue =Better Decisions @mitchellbeer #eventtable #eventprofs #gmic
  32. 32. How Event Profs Can… images via istockphoto.com @mitchellbeer #eventtable #eventprofs #gmic
  33. 33. How Event Profs CanSave the World THANK YOU! Mitchell Beer, CMM +1-613-594-5960 ext. 225 mitchell@theconferencepublishers.com @mitchellbeer #eventtable #eventprofs #gmic

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