Facebook Cover Photo Examples: 6 Ways to Make the Most of Your Facebook Page


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Facebook cover photos can now include calls to action and URLs. Here are six ways that ShortStack has used this space now that Facebook has relaxed the rules. www.shortstack.com

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Facebook Cover Photo Examples: 6 Ways to Make the Most of Your Facebook Page

  1. 1. 6 Ways to Take Advantage ofFacebook’s NewCover Photo Rules
  2. 2. Facebook recently relaxed the rules about what adminscan and can’t put in cover photos.The most important rule to remember: text can’t covermore than 20 percent of the photo. Other than thatalmost anything goes, including calls to action.Here are six examples of creative ways to use coverphotos:
  3. 3. Facebook allows a business Page to have up to 12 custom apps installed.Three of the installed apps can be "favorites" and appear to the right of theprofile picture below the cover photo. In this example, we use the cover phototo highlight new apps and direct our fans to them.#1: Direct fans to your top apps
  4. 4. #2: Ask your fans to "Like" you"Ask and you shall receive!" This is true when it comes to Facebook. Tryusing the cover photo to ask your fans to "Like" your business Page. Getcreative by having someone point to the "Like" button or mention what coolperks your fans receive by "Liking" your Page.
  5. 5. #3: Direct fans to an offerIf one of your apps is a link to something you know your fans will like, useyour cover photo to display the offer and direct your fans to the app wherethey can claim it. When we released a new eBook, Big Brand FacebookSecrets for Small Businesses, we used our cover photo to direct fansright to it. In the photo we feature our eBook with a call to action and anarrow pointing to the top app where fans can get their free copy. Note: youcannot have active links in a cover photo see keep links short.
  6. 6. #4: Provide a link to valuable informationThe Facebook cover is the perfect place to lead people outside of Facebook for moreinformation. Just remember that you cant have active links in the cover photo so create alanding Page or have a simple URL or Bit.ly link that users can re-type easily. In thiscover photo we directed people to our Twitter Page and invite them to follow us.
  7. 7. #5: Ask your fans to share your PageWhen people log on to Facebook, they scroll through their News Feed andvisit their friends and favorite brands Pages but they arent necessarilythinking about telling anyone about their favorite brands. Your cover photocan be a great reminder for fans to pass on how cool you are. Let thephoto speak to your office culture and give your fans a reason to want totell their friends to "Like" you. For our “fun” cover photo we featured a stillshot from our Harlem Shake video with the call to action "ShortStackRocks! (pass it on)."
  8. 8. A Facebook Page is for offering resources, a place to talk about fun stuff,show off your employees, etc. You rarely get into the nitty-gritty of businessand pitch your product because thats what a website is for. Try using yourcover photo to lead your fans back to your website to learn about yourproduct. We offer two months free when you sign up for any of ourannual plans and used our cover photo to tell people this and lead them toour pricing page on our website.#6: Send people to your website