© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
How checkout process
can affect your sales
Botond Bo...
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 2
What is cart abandonment?
Customer empties cart im...
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
How often does it happen?
7 times out of 10 purchase...
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 4
Which industries are the most endangered?
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 5
Reasons for dropping a cart
56%
36%
32%
25%
24%
21...
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
REASON #1: PAYMENT
SECURITY
6
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 7
Online fraud rate by order: 0.8%
Mobile fraud in r...
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
PayPal at a Glance
Introduction to PayPal
8
An easie...
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 9
PayPal’s fraud rate: 0.14%
 Transaction monitorin...
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 10
29% - No!
Online Buyers
45% - No!
Mobile Buyers
4...
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
REASON #1: PAYMENT
PROCESS IS TOO LONG
11
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 12
Traditional payment flow
1
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 13
Traditional payment flow
2 3
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 14
Traditional payment flow
4
2:30 - 06:00
minutes
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 15
PayPal payment flow
1
Click on Checkout button
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 16
PayPal payment flow
2
Login to PayPal
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 17
PayPal payment flow
3
Confirm payment by clicking...
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
18
PayPal payment flow - mobile
Confirm payment by
c...
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
Sales uplift
in intra-border sales
Sales uplift
in c...
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 20
PayPal is hassle-free
Start selling in a few clic...
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
PayPal payment flow – Express Checkout from Q4
 Lig...
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 22
PayPal payment flow - now
2. PayPal payment
Login...
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 23
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 24
PayPal payment flow – Express Checkout from Q4
1....
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
Sales uplift
in intra-border sales
Sales uplift
in c...
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[ENG] Ecommerce Day Poland 2014 - PayPal - How check-out process can affect your sales. New trends in online payments - Botond Boros

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Presentation from Ecommerce Day Poland 2014 on 28th of May at National Stadium in Warsaw.

"How check-out process can affect your sales. New trends in online payments" by Botond Boros from PayPal.

Shoplo.com was the organizer of the Ecommerce Day Poland.

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[ENG] Ecommerce Day Poland 2014 - PayPal - How check-out process can affect your sales. New trends in online payments - Botond Boros

  1. 1. © 2014 PayPal Inc. All rights reserved. Confidential and proprietary. How checkout process can affect your sales Botond Boros, PayPal CEE
  2. 2. © 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 2 What is cart abandonment? Customer empties cart immediately in your webshop
  3. 3. © 2014 PayPal Inc. All rights reserved. Confidential and proprietary. How often does it happen? 7 times out of 10 purchase actions of the shopping carts are abandoned right before the transaction is complete 67% 3 88% of internet shoppers openly admit to abandoning a shopping cart without making a purchase Sources: Understanding Shopping Cart Abandonment, Forrester report Comscore: http://www.getelastic.com/shopping-cart-abandonment- stats-infographic/
  4. 4. © 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 4 Which industries are the most endangered?
  5. 5. © 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 5 Reasons for dropping a cart 56% 36% 32% 25% 24% 21% 18% 17% 16% 15% 0% 10% 20% 30% 40% 50% 60% Presented with unexpected costs Found a better price elsewhere Overall price is too expensive Website navigation is too complicated Website crashed Process was taking too long Excessive payment security checks Concerns about payment security Delivery options are insuitable Website time out Source: http://conversionxl.com/shopping-cart-abandonment-how-to-recover-baskets- of-money/
  6. 6. © 2014 PayPal Inc. All rights reserved. Confidential and proprietary. REASON #1: PAYMENT SECURITY 6
  7. 7. © 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 7 Online fraud rate by order: 0.8% Mobile fraud in revenue: 1.4% Avg value of 1 fraudulent order: $200 Source: Cybersource Online Fraud Report 2013
  8. 8. © 2014 PayPal Inc. All rights reserved. Confidential and proprietary. PayPal at a Glance Introduction to PayPal 8 An easier, faster and safer way to pay and get paid online. Safe ConvenientFast
  9. 9. © 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 9 PayPal’s fraud rate: 0.14%  Transaction monitoring  Network of authorities  2000 people fighting fraud 24/7  Seller/buyer protection program  PCI/AML Compliant PayPal is Safe An Important Trustmark for every shop
  10. 10. © 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 10 29% - No! Online Buyers 45% - No! Mobile Buyers 44% - No! International Buyers Safety is the most important factor why buyers prefer PayPal Would you have the purchase if PayPal was not an available payment option? Why not? 1. Safety (75%) 3. Loyalty (10%)2. Convenience (24%) PayPal Sales Lift Report EMEA 2014, Online, Mobile, Cross border
  11. 11. © 2014 PayPal Inc. All rights reserved. Confidential and proprietary. REASON #1: PAYMENT PROCESS IS TOO LONG 11
  12. 12. © 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 12 Traditional payment flow 1
  13. 13. © 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 13 Traditional payment flow 2 3
  14. 14. © 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 14 Traditional payment flow 4 2:30 - 06:00 minutes
  15. 15. © 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 15 PayPal payment flow 1 Click on Checkout button
  16. 16. © 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 16 PayPal payment flow 2 Login to PayPal
  17. 17. © 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 17 PayPal payment flow 3 Confirm payment by clicking on the button ‘Continue’
  18. 18. © 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 18 PayPal payment flow - mobile Confirm payment by clicking on the button ‘Continue’ Login to PayPalClick on ‘PayPal’
  19. 19. © 2014 PayPal Inc. All rights reserved. Confidential and proprietary. Sales uplift in intra-border sales Sales uplift in cross-border sales21% 9% 19 PayPal payment flow
  20. 20. © 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 20 PayPal is hassle-free Start selling in a few clicks! Instant Payments API Based Solutions Multi-channel by Default Payment processing made simple  Get paid instantly  Withdraw to bank account immediately  Instant Payment notifications Get started - today!  Easy integration – API based solutions  Full reporting functionality  Simple, mobile optimized checkout process by default
  21. 21. © 2014 PayPal Inc. All rights reserved. Confidential and proprietary. PayPal payment flow – Express Checkout from Q4  Light box payment panel  Login/confirm/change right in the pop-up  No redirect to PayPal
  22. 22. © 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 22 PayPal payment flow - now 2. PayPal payment Login, confirm 3. Webshop Redirect to webshop 1. Webshop Choose the product Without PayPal CVC code, expiry date, bank account number
  23. 23. © 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 23
  24. 24. © 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 24 PayPal payment flow – Express Checkout from Q4 1. Webshop with on-site payment Choose the product + Payment with PayPal +
  25. 25. © 2014 PayPal Inc. All rights reserved. Confidential and proprietary. Sales uplift in intra-border sales Sales uplift in cross-border sales21% 9% 25 Thank you for your attention! For more information: boboros@paypal.com

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