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6 tips to choose a promotional product
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4 Important Tips For Buying Promotional Jackets

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Buying promotional jackets for your business? Or a custom jacket for personal use? Read these important tips before making that purchase!

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4 Important Tips For Buying Promotional Jackets

  1. 1. Presented by Shoplet Promos
  2. 2.  You need to ask yourself a couple of questions before moving forward
  3. 3.  Who is your target market?  What’s your budget?  What type should I buy?  Fabric? Color? Sizes? Features? AM I FORGETTING ANYTHING?
  4. 4.  Does your market wear this style of jacket?  Certain demographics don’t wear certain styles of jackets. If you’re at a trade show in Texas, you shouldn’t give out insulated jackets  If your brand’s target market isn’t likely to wear jackets, it may be hurtful to put your logo on a jacket. It could dilute your brand and confuse consumers. Be careful when purchasing promotional products
  5. 5.  Are your employees or teammates going to be the recipients of the custom jackets?  Popular way to promote team unity, to appear more credible to customers and it looks good!
  6. 6.  So, who will wear it?      Young professionals? Casual wear? COLD weather? Athletes? Teams? Important to know, they will require different styles of Jackets
  7. 7.  What is your overall budget?  What are your goals?
  8. 8.  With literally hundreds of Promotional Jacket options, your budget is KEY  Cost effective jackets will allow you to purchase more shirts with your budget – leading to more people wearing your logo and more impressions  High quality custom jackets may be kept longer by recipient. A satisfied customer will lead to an increase in brand awareness and brand loyalty
  9. 9.  Quality vs. Quantity    Higher reach? Want as many people to recognize your logo as possible? Go for Quantity Increase brand loyalty? Impress at a Trade Show? Go for Quality The correct answer: it depends and it’s most likely a combination of both strategies VS.
  10. 10.  The fun part!  Choosing what style to purchase!  Fabric Type  Color  Sizes  Extras?
  11. 11.  There are so many styles to choose from – you need to make sure your fabric works with your market  For example: outdoor, cold weather = insulated and hooded or athletes= letterman varsity jacket Outdoorsy!
  12. 12.  Unlike a clothing line, you can’t offer many different color options   Does it compliment your logo design? Does it fit within your brand colors?
  13. 13.  If you don’t know exact sizes, choose a nice distribution of sizes  XS to XXXL
  14. 14.  What features will be most useful to your target market? Waterproof Hooded Vest
  15. 15.  Don’t forget to get Men’s, Women’s and Youth Jackets if applicable!
  16. 16.  3 Things To Focus On  Who is your recipient?  TARGET MARKET  WHAT DO THEY WANT  What is your budget?  QUALITY vs. QUANTITY  RIGHT BALANCE  What style should you buy?  FABRICS, COLORS, SIZES
  17. 17. Shoplet Promos For all your promotional product needs

Buying promotional jackets for your business? Or a custom jacket for personal use? Read these important tips before making that purchase!

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