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MrWatch Triples Facebook Fanbase and Adds $400,000 in Incremental Revenue using Social Media

MrWatch clocked high social ROI using ShopSocially
social commerce platform and generated impressive results as indicated in the metrics below:
- 293% increase in Facebook fan-count in 3 months    
- Extraordinary 32% sales conversion rate for Facebook fans    
- $400,000 in incremental revenue    
- Increase in qualified email subscribers with 13% of users unlocking a coupon also opting into email subscription

MrWatch achieved this social commerce success story by adding social to commerce. MrWatch used Get-a-Fan app of ShopSocially to offer 10% discount for becoming Facebook fan. User converted into qualified Facebook fan without leaving the website even once. Since users now felt they have “earned” the discount coupon, they converted at higher rate. This resulted in an extraordinary 32% sales conversion rate for these Facebook fans and contributed in $400,000 incremental revenue from social media for MrWatch.

MrWatch achieved this social commerce success because of users visiting an e-commerce site already have a high purchase intent and using social media influence to convert them into customers worked marvellously well. Onsite social commerce is able to capitalize on this obvious purchase intent and convert it into a sale while also generating word-of-mouth endorsement in the process
On the other hand, off-site social commerce attempts, such as trying to sell on social networks, often fail because they are unable to target users with existing purchase intent.
Jennifer Kasper, Marketing Manager at MrWatch, commented on this social commerce success story as - “We are delighted with the incredible success from ShopSocially integration. It was super easy to integrate and we couldn’t be happier with the results. We are now looking forward to adding additional apps on our site.”

To know more about how ShopSocially can help in driving sales conversion, enable word-of-mouth advertising and
generate revenue uplift for your e-commerce store, contact ShopSocially at info@shopsocially.com or visit http://ShopSocially.com/



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MrWatch Triples Facebook Fanbase and Adds $400,000 in Incremental Revenue using Social Media

  1. 1. Company Confidential 1 Social Commerce Success Story of MrWatch ShopSocially http://www.digitaljournal.com/pr/1446093
  2. 2. Company Confidential 2 MrWatch clocked high social ROI using ShopSocially social commerce platform: • 293% increase in Facebook fan-count in 3 months • Extraordinary 32% sales conversion rate for Facebook fans • $400,000 in incremental revenue • Increase in qualified email subscribers with 13% of users unlocking a coupon also opting into email subscription Social Commerce Success of MrWatch
  3. 3. Company Confidential 3 • MrWatch used Get-a-Fan app of ShopSocially to offer 10% discount for becoming Facebook fan • User converted into qualified Facebook fan without leaving the website even once • Since users now felt they have “earned” the discount coupon, they converted at higher rate • This resulted in an extraordinary 32% sales conversion rate for these Facebook fans • This contributed in $400,000 incremental revenue from social media for MrWatch MrWatch added Social to Commerce
  4. 4. Company Confidential 4 • Users visiting an e-commerce site already have a high purchase intent • Onsite social commerce is able to capitalize on this intent and convert it into a sale while also generating word-of-mouth endorsement in the process • On the other hand, off-site social commerce attempts, such as trying to sell on social networks, often fail because they are unable to target users with existing purchase intent Secret Behind Social Commerce Success of MrWatch
  5. 5. Company Confidential 5 “We are delighted with the incredible success from ShopSocially integration.” “It was super easy to integrate and we couldn’t be happier with the results. We are now looking forward to adding additional apps on our site.” Jennifer Kasper, Marketing Manager at MrWatch Testimonial from MrWatch
  6. 6. Company Confidential 6 To know more about how ShopSocially can help in driving sales conversion, enable word-of-mouth advertising and generate revenue uplift for your e-commerce store, contact ShopSocially at info@shopsocially.com Visit: http://ShopSocially.com/ Interested? Contact ShopSocially Now!

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