1.
SOCIAL LOGIN IS NOW MAINSTREAM

2.
STANDARD LOGIN
WHY ARE CUSTOMERS FED UP?

3.
Standard Login
of consumers are bothered by the need to
create new accounts on a websites86%
may leave the site or not return54%
go to a different site, if possible26%
leave/avoid the site6%
say they will complete the registration14%
Source prweb

4.
users leave a site instead of resetting or
recovering Login information92%
Standard Login
Source: ConversionXL

5.
SOCIAL LOGIN
WHY CUSTOMERS LOVE IT

6.
Social login offers consumers the ability to register and
log in on websites with a social network email address.
What is Social Login?

7.
Customers are not only familiar with Social Login…
Customers are familiar with Social Login87%
Source: Consumer research report janrain + blue

8.
… they are demanding it!
responded that Social Login is “a good
solution that should be offered”77%
SOCIAL LOGIN
IT’S A GOOD
SOLUTION
Source prweb

9.
When offered, customers use it more than traditional login
51%

10.
And the vast majority of those who use it, love it!

11.
SOCIAL LOGIN
WHY YOU WILL LOVE IT

12.
Increase Site Conversions and ROI
Advantages of Social Login
socially logged in consumers view 67% more pages+67% Page Views
socially logged in consumers spend 56.2% more
time on site+56% More Time
SOCIAL LOGIN INCREASES
USER ACQUISITION
BY AN AVERAGE OF 33%

13.
Impact on Business Performance
Websites average a 33.2% increase in new
registrations with Social Login+33% New Registrations
Social Login improves the quality of
registered user data by an average of 25.8%+26% Data Accuracy
30% of support calls are regarding
forgotten password support, and the
average cost for a password rest is $70.
Reduced Support Costs

14.
Social Login @ ShopSocially
Customer Loyalty | Increase Signups and Conversions
EMBED SOCIAL LOGIN TODAY

15.
Why Choose ShopSocially?
5X Scalability and Reliability
A dedicated server stack for Social Login with
built in redundancies, fail over, etc. to ensure
there is no down time.
Social Targeting
Social targeting enables you to create a
personalized user experience on your website.
Leverage data to run other social campaigns.
Social Login provides
access to rich user profile data.

16.
Why Choose ShopSocially?
Seamless Integration
Customers can use ShopSocially dashboard to
easily enable or disable the social login widget
on any page without any additional technical
integration.
ShopSocially enables social login data to be routed
in a unified manner into three different streams:
Customer database
Social reporting engine
Social targeting engine

17.
EMBED SOCIAL LOGIN TODAY
&
DRIVE SOCIAL ROI

18.
ADDITIONAL STATS

19.
Rapid signup: It’s faster than registering for a site the traditional way.
Advantages of Social Login
CUSTOMERS
SOCIAL LOGIN
PREFERENCES
Q1, 2014
Source: sproutsocial

20.
Reduces Dropouts: Increase sales conversion by reducing dropouts at
registration.
Advantages of Social Login
40% OF CONSUMERS
(2 OUT OF EVERY 5)
PREFER SOCIAL LOGINS
OVER CREATING
A NEW ACCOUNT
Source: smartinsights

21.
Social Login – Customers say it’s a good solution
Social login fans have posted a comment
in their social networks about a product
78%
Are influenced by messages from people in
their social networks and consider buying
new products or service
83%
Say product reviews increase their
likelihood to purchase69%
Choose companies based on friend’s reviews82%
Among
77%
Population
Source prweb

22.
Become more relevant with Social Sharing
68%
Of consumers go to
social networking
sites to read
product reviews.
50%
Or more use social
networks to provide
product feedback.
59%
Of consumers say user-
generated product reviews
have a significant or good
impact on their buying
behavior.
Source: smartinsights

23.
Consumers want a relevant online experience, but are not
getting one.
Traditional registration forms alone don’t solve the problem.
Social Login can help
and consumers are
ready to embrace it.
Key Takeaways