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Social Login – Customers say it’s a good solution

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92% of shoppers abandon a website when asked to register or recover forgotten password! A seemingly simple and innocent registration form/login box can pull your customer away from your brand and make them join your competition. Study reveals 80% of US social network users prefer to connect with brands using Facebook. This colossal number truly determines Social Login is absolutely necessary for keeping the customers engaged on website and make their interaction with you a seamless social experience. This can significantly reduce the dropouts and enrich the entire engagement with users never having to sweat and leave pissed off for the want of a long-forgotten password or registering a new.
Social login offers consumers the ability to register and log in on websites with a social network profile. ShopSocially’s social login app helps achieve this and drive user engagement and sales conversions. It simplifies the login experience on e-commerce sites via fully integrating social at this major customer touch point and makes the website registration process a breeze for customers. Moreover it also helps boost your social ROI.
Here's a quick presentation with some interesting stats on why you should be using Social Login for your business.

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Social Login – Customers say it’s a good solution

  1. 1. SOCIAL LOGIN IS NOW MAINSTREAM
  2. 2. STANDARD LOGIN WHY ARE CUSTOMERS FED UP?
  3. 3. Standard Login of consumers are bothered by the need to create new accounts on a websites86% may leave the site or not return54% go to a different site, if possible26% leave/avoid the site6% say they will complete the registration14% Source prweb
  4. 4. users leave a site instead of resetting or recovering Login information92% Standard Login Source: ConversionXL
  5. 5. SOCIAL LOGIN WHY CUSTOMERS LOVE IT
  6. 6. Social login offers consumers the ability to register and log in on websites with a social network email address. What is Social Login?
  7. 7. Customers are not only familiar with Social Login… Customers are familiar with Social Login87% Source: Consumer research report janrain + blue
  8. 8. … they are demanding it! responded that Social Login is “a good solution that should be offered”77% SOCIAL LOGIN IT’S A GOOD SOLUTION Source prweb
  9. 9. When offered, customers use it more than traditional login 51%
  10. 10. And the vast majority of those who use it, love it!
  11. 11. SOCIAL LOGIN WHY YOU WILL LOVE IT
  12. 12. Increase Site Conversions and ROI Advantages of Social Login socially logged in consumers view 67% more pages+67% Page Views socially logged in consumers spend 56.2% more time on site+56% More Time SOCIAL LOGIN INCREASES USER ACQUISITION BY AN AVERAGE OF 33%
  13. 13. Impact on Business Performance Websites average a 33.2% increase in new registrations with Social Login+33% New Registrations Social Login improves the quality of registered user data by an average of 25.8%+26% Data Accuracy 30% of support calls are regarding forgotten password support, and the average cost for a password rest is $70. Reduced Support Costs
  14. 14. Social Login @ ShopSocially Customer Loyalty | Increase Signups and Conversions EMBED SOCIAL LOGIN TODAY
  15. 15. Why Choose ShopSocially? 5X Scalability and Reliability A dedicated server stack for Social Login with built in redundancies, fail over, etc. to ensure there is no down time. Social Targeting Social targeting enables you to create a personalized user experience on your website. Leverage data to run other social campaigns. Social Login provides access to rich user profile data.
  16. 16. Why Choose ShopSocially? Seamless Integration Customers can use ShopSocially dashboard to easily enable or disable the social login widget on any page without any additional technical integration. ShopSocially enables social login data to be routed in a unified manner into three different streams: Customer database Social reporting engine Social targeting engine
  17. 17. EMBED SOCIAL LOGIN TODAY & DRIVE SOCIAL ROI
  18. 18. ADDITIONAL STATS
  19. 19. Rapid signup: It’s faster than registering for a site the traditional way. Advantages of Social Login CUSTOMERS SOCIAL LOGIN PREFERENCES Q1, 2014 Source: sproutsocial
  20. 20. Reduces Dropouts: Increase sales conversion by reducing dropouts at registration. Advantages of Social Login 40% OF CONSUMERS (2 OUT OF EVERY 5) PREFER SOCIAL LOGINS OVER CREATING A NEW ACCOUNT Source: smartinsights
  21. 21. Social Login – Customers say it’s a good solution Social login fans have posted a comment in their social networks about a product 78% Are influenced by messages from people in their social networks and consider buying new products or service 83% Say product reviews increase their likelihood to purchase69% Choose companies based on friend’s reviews82% Among 77% Population Source prweb
  22. 22. Become more relevant with Social Sharing 68% Of consumers go to social networking sites to read product reviews. 50% Or more use social networks to provide product feedback. 59% Of consumers say user- generated product reviews have a significant or good impact on their buying behavior. Source: smartinsights
  23. 23. Consumers want a relevant online experience, but are not getting one. Traditional registration forms alone don’t solve the problem. Social Login can help and consumers are ready to embrace it. Key Takeaways

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