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1
5 Tips to Boost SEO Ranking of Your
Website with Social Signals
Jai Rawat
CEO
@jairawat
Watch the recording of this Webi...
2
• Intro
• Evolution of search
• Examples of Social SEO
• Research Data
• Strategies for boosting SEO via social
• Summar...
3
• Comprehensive Social
Commerce Platform
• Started in 2010
• 150+ Brand name customers
• Focused on generating ROI
LinkS...
4
Evolution of Search
5
Search 1.0
All about Shoes
Shoes Shoes Shoes Shoes
Shoes Shoes Shoes Shoes
Shoes Shoes Shoes Shoes
Shoes Shoes Shoes Sho...
6
Results based on off and on-page factors
Buy Shoes Buy Shoes
Search 2.0
7
Search 3.0
Vertical Search
8
Search 4.0
Social Search
9
Let’s go Searching…
10
Normal Search Result
11
Personalized results
12
Search Results for “Social SEO”
13
Personalized results on Bing
14
• Personalized results
– Based on your past
history
• More relevant results
– Based on what your
friends are doing
Why ...
15
Ok, so Social Signals are Important but
How Important?
16Source:searchmetrics
7 out of top 8 SEO
factors are related to
social!
Correlation Study
17
Causation Study
Source:ShopSocially
18
"I wouldn't put too much of a tunnel vision focus on
just links. I would try to think instead about what I
can do to ma...
19
Horse’s Mouth cont.
Source: http://goo.gl/VxcHFR
20
Coming to the Point -
5 Strategies to Maximize
Social Signals for SEO
21
#1 Google Authorship
22
Get your Picture in the Search Results!
150% higher CTR
23
1. Verify work email address
2. Link Google profile to your content
How?
24
• Add the following to your content
<a href=“https://plus.google.com/111273426956357818965?rel=author”>Jai
Rawat</a>
• ...
25
#2 Create Shareable Content
26
• We became focused on pleasing the search engines!
• Create content that users will connect with and share
Great Conte...
27
#3 Maximize Sharing Opportunities
28
• Passive sharing buttons = <0.1% engagement
• Get 50-100x increase in sharing by
– Explicit call to share
– In-context...
29
Increase Likes for a Webpage
“Like” is attached
to the webpage,
not Facebook
page
30
Getting Users to Share Your Products
31
Social SEO on Steriods
32
Run a Contest
Canvas on Demand
33
#4 Optimize Shared Content
34
Anatomy of a Share Snippet
• Title, Description, Image and URL are under your control
• Double SEO benefit – back link ...
35
Influencing the “Share Blurb”
36
Influencing the “Share Blurb”
TurboFire Workout
37
Ensure Proper Backlinks
Every post should link back to the
right page on your website
38
#5 Fresh & Authentic UGC
39
User Comments : Aggregate View
• Authentic UGC
• Fresh Content
• Automated
• Unique
40
User Comments: Product Specific View
Reduce bounce rate
Increase time on site
41
• SEO boost
– Likes, shares, tweets, G+
– Shares also add to „freshness‟ SEO value
– Backlinks
– UGC
• Referral traffic...
42
• You‟re Dead… If You Don‟t Integrate Social
Media & PR Into Your Local SEO Strategy
• Google: Improve Your Site's Rank...
43
Special Offer for today’s attendees
SSHoliday13
Mention the code above to get one free
month or an iPad mini with one y...
44
To know more about how ShopSocially can help in
Harnessing the Power of Social SEO
for Driving Social Commerce,
contact...
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5 Tips to Boost SEO Rank of Your Website Using Social Signals

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Social signals are now the #1 drivers for SEO rank today. According to the SearchMetrics SEO Ranking Factors study of 2013, search engines are increasingly putting more weight on the Facebook Likes, Tweets, Google Plus +1s, Pinterest pins and more. These social actions are generating a lot of “SEO Love” from Google and Bing; and have now become the top 5 factors in determining the SEO rank of your website.

ShopSocially conducted a Webinar to highlight how social signals can be used to boost SEO rank. Webinar highlighted the importance of Social SEO in today’s world of social networks and presented 5 strategies to boost SEO rank using social signals.

Key highlights of the Webinar:
Social signals are important for SEO ranking because:
- Google has personalized search (for a user logged in with a Google account) and shows different search results to logged in users based on their social profile and actions
- 7 out of top 8 SEO ranking factors are social in nature (source)
- Google now suggests that “webmasters can improve the rank of their sites by creating high-quality sites that users will want to use and share”. This clearly demonstrates the importance Google places on social actions

5 strategies to boost SEO rank using social signals:
1) Google Plus Authorship: Validating Google Plus profile and verifying Google Plus Authorship increases the authenticity of content you produce. Google Plus authorship is closely tied to content authority
2) Create Shareable Content: Over the time, publishers have become more focused on creating content which pleases search engines. However, search engines are now putting more importance on quality content which users will like to share with their friends and community
3) Maximize Sharing Opportunities: Passive sharing buttons generates very low engagement. Instead tactics like explicit call to share, in-context rewarding increases engagement and increases the sharing rate by 50-100x
4) Optimize Shared Content: Ensure that all elements of the snippet that gets shared on social networks are optimized for maximum SEO benefit. While elements like title, description, image and URL can be controlled and set as desired, you can influence the ‘share blurb” also by providing a sample text which users can refer to for sharing
5) Bringing Back Fresh and Authentic UGC on Your Website: Shared content becomes the authentic UGC for your website which can be collated and published back on your website. This increases the freshness of content, reduces bounce rate and increase the time spent on the site. For e-commerce sites, it acts as on-site social referrals and drives higher conversions

To know more about how ShopSocially can help in driving sales conversion, enable word-of-mouth advertising and generate revenue uplift for your e-commerce store, contact ShopSocially at info@shopsocially.com

Visit: http://blog.shopsocially.com/2013/09/23/shopsocially-webinar-on-social-seo/ for more details on Webinar.

5 Tips to Boost SEO Rank of Your Website Using Social Signals

  1. 1. 1 5 Tips to Boost SEO Ranking of Your Website with Social Signals Jai Rawat CEO @jairawat Watch the recording of this Webinar at https://vimeo.com/75259365
  2. 2. 2 • Intro • Evolution of search • Examples of Social SEO • Research Data • Strategies for boosting SEO via social • Summary Agenda
  3. 3. 3 • Comprehensive Social Commerce Platform • Started in 2010 • 150+ Brand name customers • Focused on generating ROI LinkShare Technology Genius Award Most promising private companies 2013 Featured in a recent Social Commerce case study Top Startup Award Ask-a-Friend Get-a-Fan Refer-a-Friend Social Connect Social Login Viral Offer Sharing Viral Flash Sale Share-a-Purchase Share-on-Mobile Shopping Community Product Stories Social SEO
  4. 4. 4 Evolution of Search
  5. 5. 5 Search 1.0 All about Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Buy Shoes Results based on on-page keyword density
  6. 6. 6 Results based on off and on-page factors Buy Shoes Buy Shoes Search 2.0
  7. 7. 7 Search 3.0 Vertical Search
  8. 8. 8 Search 4.0 Social Search
  9. 9. 9 Let’s go Searching…
  10. 10. 10 Normal Search Result
  11. 11. 11 Personalized results
  12. 12. 12 Search Results for “Social SEO”
  13. 13. 13 Personalized results on Bing
  14. 14. 14 • Personalized results – Based on your past history • More relevant results – Based on what your friends are doing Why Prioritize Social Content? • Harder to game – Data from real users
  15. 15. 15 Ok, so Social Signals are Important but How Important?
  16. 16. 16Source:searchmetrics 7 out of top 8 SEO factors are related to social! Correlation Study
  17. 17. 17 Causation Study Source:ShopSocially
  18. 18. 18 "I wouldn't put too much of a tunnel vision focus on just links. I would try to think instead about what I can do to market my website to make it more well known within my community, or more broadly, without only thinking about search engines.” – Matt Cutts, Google From the Horse’s Mouth…
  19. 19. 19 Horse’s Mouth cont. Source: http://goo.gl/VxcHFR
  20. 20. 20 Coming to the Point - 5 Strategies to Maximize Social Signals for SEO
  21. 21. 21 #1 Google Authorship
  22. 22. 22 Get your Picture in the Search Results! 150% higher CTR
  23. 23. 23 1. Verify work email address 2. Link Google profile to your content How?
  24. 24. 24 • Add the following to your content <a href=“https://plus.google.com/111273426956357818965?rel=author”>Jai Rawat</a> • Verify that it is working properly How? (cont.) Your G+ ID & name
  25. 25. 25 #2 Create Shareable Content
  26. 26. 26 • We became focused on pleasing the search engines! • Create content that users will connect with and share Great Content is Never out of Fashion
  27. 27. 27 #3 Maximize Sharing Opportunities
  28. 28. 28 • Passive sharing buttons = <0.1% engagement • Get 50-100x increase in sharing by – Explicit call to share – In-context – Rewarding How to Maximize Sharing
  29. 29. 29 Increase Likes for a Webpage “Like” is attached to the webpage, not Facebook page
  30. 30. 30 Getting Users to Share Your Products
  31. 31. 31 Social SEO on Steriods
  32. 32. 32 Run a Contest Canvas on Demand
  33. 33. 33 #4 Optimize Shared Content
  34. 34. 34 Anatomy of a Share Snippet • Title, Description, Image and URL are under your control • Double SEO benefit – back link + social sharing! • You can influence “Share Blurb” as well! Source: http://goo.gl/8ZwHPh
  35. 35. 35 Influencing the “Share Blurb”
  36. 36. 36 Influencing the “Share Blurb” TurboFire Workout
  37. 37. 37 Ensure Proper Backlinks Every post should link back to the right page on your website
  38. 38. 38 #5 Fresh & Authentic UGC
  39. 39. 39 User Comments : Aggregate View • Authentic UGC • Fresh Content • Automated • Unique
  40. 40. 40 User Comments: Product Specific View Reduce bounce rate Increase time on site
  41. 41. 41 • SEO boost – Likes, shares, tweets, G+ – Shares also add to „freshness‟ SEO value – Backlinks – UGC • Referral traffic from shared content • Loyalty – Visitors sharing content will see you higher in search results! • Higher conversion rate due to social proof Socially Awesome!
  42. 42. 42 • You‟re Dead… If You Don‟t Integrate Social Media & PR Into Your Local SEO Strategy • Google: Improve Your Site's Rank by Building High-Quality Sites, Not Links • How Social Media Impacts SEO • Social Signals : An Effective but Little Known SEO Strategy • How Social Media is Changing the SEO Industry Further Reading
  43. 43. 43 Special Offer for today’s attendees SSHoliday13 Mention the code above to get one free month or an iPad mini with one year subscription jai@ShopSocially.com rob@ShopSocially.com http://shopsocially.com +1 650 701 7759
  44. 44. 44 To know more about how ShopSocially can help in Harnessing the Power of Social SEO for Driving Social Commerce, contact ShopSocially at info@shopsocially.com Watch the recording of this Webinar at https://vimeo.com/75259365 Read a blog post on key highlights of Webinar at http://blog.shopsocially.com/2013/09/23/shopsocially-webinar-on-social-seo/ Interested? Contact ShopSocially Now!

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