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Company Confidential 1
5 Social Targeting Scenarios to
Increase Revenues on
Your E-Commerce Website
ShopSocially
Blog Post
Company Confidential 2
• True power of social commerce is in adding
social elements in the commerce flow and not
the other...
Company Confidential 3
• ShopSocially enabled you to use rich Facebook
profile data for targeted marketing on your e-
comm...
Company Confidential 4
Convergence of Visitor, Purchase and Social
Data
Company Confidential 5
1. Birthday Targeting:
Special offer to user (or friends) on user’s birthday
2. Social Influencer T...
Company Confidential 6
For more details, check the blog post at:
http://blog.shopsocially.com/2013/08/12/5-social-
targeti...
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5 Social Targeting Scenarios to Increase Revenues on Your E-Commerce Website

Visit: http://blog.shopsocially.com/2013/08/12/5-social-targeting-scenarios-to-increase-revenues-on-your-e-commerce-website/

The true power of social commerce is in adding social elements in the commerce flow and not the other way around. Data shows that e-commerce sites can gain significantly by embedding social engagement modules on their website. These modules can turn a e-commerce site into a word-of-mouth powerhouse.
E-commerce sites track visitor data and purchase data. By incorporating social profiles into the mix they can significantly enhance the richness of the data. Social profile data brings a component of personalization and virality to user data.
The convergence of visit data, purchase data and social data can be hugely rewarding for e-commerce sites. They can build targeted social engagements on their website to increase word-of-mouth virality and to maximize revenues. This is “social targeting”, a new strategy for e-commerce.

Here are 5 scenarios:
Birthday Targeting
If David visits your website and has a birthday within 3 days, he can get a special ‘Treat yourself’ offer just for his birthday. He may also receive a similar offer in the email. David feels special and not only makes a purchase, but also becomes a loyal customer.

Social Influencer Targeting
If Sheila has 1120 facebook friends and Amanda has 320 facebook friends, clearly, Sheila has a larger social influence. Right? Not quite. Being a social influencer is about whether your friends care about you opinion, and not just about how many friends you have! Finding true influencers and then rolling out the red carpet for them can really boost word-of-mouth referrals. E.g. using social targeting, when an influencer finishes making a purchase, she could be given a very strong incentive to share her purchase with friends.

Geo- targeting
If Richard is identified as a New York resident from his social profile, he can be shown a New York Yankees T-shirt that is on sale. Showing Richard relevant T-shirt is likely to significantly increase his conversion to a sale.

Interest-based Targeting
Jane is visiting a pet foods site. If the site knows that Jane is interested in cat related products, it can show her a special offer related to cats. This subtle personalization (“Wow! I needed cat products and there happens to be a special offer for just that!”) can make a big difference in conversion compared to showing her a generic site-wide offer.

Friend Graph Targeting
If Mary’s friend Rachel’s birthday is coming up and we know that Rachel likes the Beatles, a 30% OFF offer on a Beatles CD can be presented to Mary suggesting that as a gift for Rachel. Mary will know that she has made the right choice and Rachel will receive a gift that she really likes.

In this post, we have covered only a few scenarios. Social Targeting can get much more pin-pointed by combining visit data + purchase data + social profile data and using it effectively to targe

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5 Social Targeting Scenarios to Increase Revenues on Your E-Commerce Website

  1. 1. Company Confidential 1 5 Social Targeting Scenarios to Increase Revenues on Your E-Commerce Website ShopSocially Blog Post
  2. 2. Company Confidential 2 • True power of social commerce is in adding social elements in the commerce flow and not the other way around • E-Commerce sites can increase revenues and sales conversions significantly by embedding social engagement modules on their website Social in E-Commerce… & NOT THE REVERSE
  3. 3. Company Confidential 3 • ShopSocially enabled you to use rich Facebook profile data for targeted marketing on your e- commerce website • Convergence of visit data, purchase data and social data can help e-tailers build targeted social engagements on their website • This increases word-of-mouth virality and maximize revenues. Social Targeting – New Strategy for E-Commerce
  4. 4. Company Confidential 4 Convergence of Visitor, Purchase and Social Data
  5. 5. Company Confidential 5 1. Birthday Targeting: Special offer to user (or friends) on user’s birthday 2. Social Influencer Targeting: Custom incentives to influential users (having large number of friends) 3. Geo-Targeting: Custom offers based on users’ locations 4. Interest-based Targeting: Using specified interests of users to do pin-pointed campaign 5. Friend Graph Targeting: Gifting options to user based on friend’s interests – ensuring higher conversions 5 Scenarios for Social Targeting
  6. 6. Company Confidential 6 For more details, check the blog post at: http://blog.shopsocially.com/2013/08/12/5-social- targeting-scenarios-to-increase-revenues-on-your- e-commerce-website/ Interested – Read More on ShopSocially

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