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Retailers are using social media as mainstream marketing channel but are still often unsure when it comes to determining true ROI of their social commerce efforts. Retailers have generated user-engagement and increased brand awareness using social, but haven’t been able to measure the precise business impact in terms of revenue uplift. Demandware and ShopSocially conducted a webinar to help retailers with 5 proven strategies to generate measurable social ROI. ShopSocially customer Totally Promotional co-presented the webinar. CEO of Totally Promotional Tom Casad and Social Media Coordinator Erin Siefring added insights from their successful social commerce strategies using ShopSocially platform which have yielded them 16% increase in sales conversion rate.
For more details on the webinar, please visit: http://blog.shopsocially.com/2014/04/30/demandware-shopsocially-unlock-5-proven-strategies-to-generate-measurable-social-roi/
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