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Samir Palnitkar
President
@ShopSocially
Presenters:
Kristen St. Peter
Director, E-Commerce
@AvenuePlus
How To Get Upto
40%...
 Introductions
 Conversion Challenges during holiday season
 Marketing strategies adopted by Avenue
 Strategies to ach...
Demandware Commerce
Demandware’s Total Solution for Commerce
Demandware
services
Demandware
community
• Retail experts to
...
Demandware Commerce Cloud: Architecture
4
Demandware Commerce Cloud
CORE SERVICES
ROLE-BASED TOOLS INTEGRATION LAYER
CONSU...
AVENUE
Fashion Exclusively For Plus Size Women
 Leader in the plus-size fashion industry
 Committed to offering trend-ri...
SHOPSOCIALLY
Premium Social, Referral and Loyalty Platform
 Unified, Enterprise grade, SaaS based marketing platform
 Of...
Conversion Challenges During Holiday Season
Low Quality Traffic- Attracting Window shoppers
Less Social Proof: Purchase ex...
Sales Issues You are Facing
CUSTOMER
ACQUISITION
CONVERSION
RATES
CUSTOMER
LOYALTY
How Do You Solve Them?
8
How Do You Solve These Issues?
CUSTOMER
ACQUISITION
CONVERSION
RATES
CUSTOMER
LOYALTY
Avenue - ShopSocially- Demandware Ar...
ShopSocially Platform – For Up to 40% More
Conversions
FULLY MANAGED SERVICES
Design | Integration | Best Practices | Mana...
AVENUE’S JOURNEY
11
 New-Age Viral Email Acquisition – powered by social media!
 Users Never leave the site so conversion rates are higher
...
SOCIAL CONNECT TO GET BRAND ENDORSEMENTS
13
SOCIAL CONNECT TO GET BRAND ENDORSEMENTS
14
SOCIAL CONNECT TO GET BRAND ENDORSEMENTS
15
 Referral post is created on Facebook
 Each social post drives quality referral traffic to the site
SOCIAL CONNECT TO GE...
AVENUE’S STRATEGY 2AVENUE’S STRATEGY 2
SHARE-A-PURCHASESHARE-A-PURCHASE
 Convert up to 10% of your shoppers into brand am...
SHARE-A-PURCHASE TO TURN CUSTOMERS
INTO BRAND AMBASSADORS
Colorblocked Print Tunic
18
Colorblocked Print Tunic
SHARE-A-PURCHASE TO TURN CUSTOMERS
INTO BRAND AMBASSADORS
19
 Each socially shared purchase generates a viral post, bringing in quality referral
traffic to the site
Colorblocked Prin...
RESULTS
Increase in customer engagement and brand endorsement
1000s
Of valuable customer referrals
posts on social media
2...
Strategies
to Get Up to 40%
More Conversions
22
MODERN DAY E-MARKETING
STRATEGIES
Referral Program
Social Login
Visual Commerce
Customer Q & A
Customer Loyalty
+ 10-15%
I...
ACQUISITION SUITE11
24
84% of consumers say they trust
recommendations from family and friends
about products.
-Neilsen
People are 4X more likely...
REFER-A-FRIEND
Enable Friend Referrals via website & email
Avenu
e
50$
Mobile Specific
Sharing Options
Branded
Experience
...
CONVERSION SUITE22
27
 Enable users to login via their social accounts
 40% of new registrations prefer Social Login
 92% users simply abando...
 Convert Selfies into Sales!
 UGC photo aggregation via Facebook, Instagram, Twitter
 Powerful & authentic visual testi...
 Leverage the passion & knowledge of your customers
 Authentic UGC for SEO boost and higher conversion
 Gain insights i...
LOYALTY SUITE3
31
THE VALUE OF
RETENTION
5% increase in customer
retention can increase a
company’s profitability by
75%
Keeping
current
cus...
 360 degree loyalty platform: ability to reward users for any desirable interaction
 Increase life time value of custome...
USTOMER DASHBOARD : Redemption Options
34
Download Free eBook On How To Increase
Social ROI This Holiday Season
A Comprehensive Guide to Increase Social
ROI This Ho...
Q & A TIME
36
Sign Up for ShopSocially’s services by
Nov 30th
and we will waive
the one-time setup fee (up to $3,000)
Use code: SSAVENUE...
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Demandware, Avenue and ShopSocially Webinar - How merchants can get up to 40% more conversions from their holiday traffic?

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Marketers look forward to holiday season as much as customers do. The onset of a festive season set the tone right for shopping and customers plan to spend more lavishly than they usually do. Though it is a reason for marketers to beam with excitement, the catch here is, more traffic might not mean more sales. With the modern day online shopping trends, Merchants need to catch up and adopt modern-day marketing strategies and use Social to exploit every chance of making a sale.

That is why, ShopSocially, a leading social, referral and loyalty platform along with Demandware and Avenue, conducted a joint webinar on November 4th 2015 on ‘How to get up to 40% more conversions from your holiday traffic’. The focus of this event was to unveil various strategies that help marketers convert their huge site traffic during holiday season into maximum sales. In this webinar, Kristen St. Peter, Director of Ecommerce at Avenue, a leader in plus-size women’s fashion showcased Avenue’s journey of how, by applying, ShopSocially’sunique and innovative, social and referral solutions on Demandware platform, Avenue fetched11X more ROI.

ShopSocially’s platform helped Avenue® derive the following benefits-
- 1000s of customer referrals in form of viral social posts
- Impressive sales conversion rate of 28.48% for users who connected with Avenue® brand through Facebook Connect
- 11.05X ROI for referral marketing efforts
- 88% high sales conversion rate for referral traffic generated through social sharing of purchases

Read more about this Webinar at http://blog.shopsocially.com/2015/11/04/demandware-webinar-unveils-secret-of-40%-more-conversions-this-holiday-season/

Contact ShopSocially at info@shopsocially.com for more details.

Published in: Business
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Demandware, Avenue and ShopSocially Webinar - How merchants can get up to 40% more conversions from their holiday traffic?

  1. 1. Samir Palnitkar President @ShopSocially Presenters: Kristen St. Peter Director, E-Commerce @AvenuePlus How To Get Upto 40% More Revenue From Your Holiday Traffic? Avenue – ShopSocially- Demandware Unveils The Secret Of Liz Lynch Partner Marketing Specialist @Demandware 1
  2. 2.  Introductions  Conversion Challenges during holiday season  Marketing strategies adopted by Avenue  Strategies to achieve 40% More Revenue  Questions and Answers AGENDA Avenue, ShopSocially and Demandware Webinar 2
  3. 3. Demandware Commerce Demandware’s Total Solution for Commerce Demandware services Demandware community • Retail experts to grow and optimize your business • Dedicated account managers to ensure your success • Operational and technical support to meet your needs • Partner and developer certifications to ensure expertise • Thousands of like- minded retail professionals • Pre-built integrations to complementary technologies • Community interaction through conferences, meet- ups, roundtables, etc. • Online communities with shared intellectual assets Demandware Commerce Cloud 3
  4. 4. Demandware Commerce Cloud: Architecture 4 Demandware Commerce Cloud CORE SERVICES ROLE-BASED TOOLS INTEGRATION LAYER CONSUMER INTERACTION POINTS RETAIL DATA MODEL PLATFORM OPERATIONS Multi-tenant Framework Global Release Model Security Disaster Recovery Customer Order Product Inventory Promotion Interaction Store Descriptive Analytics Predictive Analytics Content Management Merchandising & Marketing Store OperationsOrder ManagementTransaction Management
  5. 5. AVENUE Fashion Exclusively For Plus Size Women  Leader in the plus-size fashion industry  Committed to offering trend-right, quality products for every season  Focused on fit and comfort  Besides the online e-commerce store, Avenue has approximately 300 offline stores in market  Avenue is leveraging ShopSocially apps on Demandware Platform 5
  6. 6. SHOPSOCIALLY Premium Social, Referral and Loyalty Platform  Unified, Enterprise grade, SaaS based marketing platform  Offers Social, Referral and Loyalty Solutions  500+ Global Customers : Both B-to-C and B-to-B  Verticals: Retail, travel, services, entertainment, events, hospitality, auto, finance etc.  Integrated with Demandware platform: single cartridge available for all solutions OUR CUSTOMERS 6
  7. 7. Conversion Challenges During Holiday Season Low Quality Traffic- Attracting Window shoppers Less Social Proof: Purchase experiences not shared Low Customer Retention - Clutter of deals confusing buyers Ineffective Email Campaigns: Users’ inbox swamped 7
  8. 8. Sales Issues You are Facing CUSTOMER ACQUISITION CONVERSION RATES CUSTOMER LOYALTY How Do You Solve Them? 8
  9. 9. How Do You Solve These Issues? CUSTOMER ACQUISITION CONVERSION RATES CUSTOMER LOYALTY Avenue - ShopSocially- Demandware Are Opening Here The Box Of Unique Solutions For You 9
  10. 10. ShopSocially Platform – For Up to 40% More Conversions FULLY MANAGED SERVICES Design | Integration | Best Practices | Management & Optimization | Monitoring & Reporting BUILT-IN FEATURES SOLUTIONS SYSTEM INTEGRATIONS APIs | Unified User Profile | CRM, ESP, POS Data Connectors ACQUISITION A/B TESTING PERSONALIZATION AUTO SCHEDULING DETAILED REPORTING MOBILE FRIENDLY Referral Program Social Gamification Viral Email Acquisition Social Login Visual Commerce Customer Q & A Product Stories CONVERSION Customer Loyalty LOYALTY Shop with Friends 10
  11. 11. AVENUE’S JOURNEY 11
  12. 12.  New-Age Viral Email Acquisition – powered by social media!  Users Never leave the site so conversion rates are higher  Acquire genuine email address and rich user profile data  Built in virality that drives high quality referral traffic to the site 30%30% Boost in email acquisition rate AVENUE’S STRATEGY 1AVENUE’S STRATEGY 1 SOCIAL CONNECT (VIRAL EMAILSOCIAL CONNECT (VIRAL EMAIL ACQUISITION)ACQUISITION) 12
  13. 13. SOCIAL CONNECT TO GET BRAND ENDORSEMENTS 13
  14. 14. SOCIAL CONNECT TO GET BRAND ENDORSEMENTS 14
  15. 15. SOCIAL CONNECT TO GET BRAND ENDORSEMENTS 15
  16. 16.  Referral post is created on Facebook  Each social post drives quality referral traffic to the site SOCIAL CONNECT TO GET BRAND ENDORSEMENTS 16
  17. 17. AVENUE’S STRATEGY 2AVENUE’S STRATEGY 2 SHARE-A-PURCHASESHARE-A-PURCHASE  Convert up to 10% of your shoppers into brand ambassadors  Get up to 5 referral clicks for every share  Acquire new customers via referrals  Increase repeat purchases by 26%  Create real time social buzz 17
  18. 18. SHARE-A-PURCHASE TO TURN CUSTOMERS INTO BRAND AMBASSADORS Colorblocked Print Tunic 18
  19. 19. Colorblocked Print Tunic SHARE-A-PURCHASE TO TURN CUSTOMERS INTO BRAND AMBASSADORS 19
  20. 20.  Each socially shared purchase generates a viral post, bringing in quality referral traffic to the site Colorblocked Print Tunic Check out our latest Winter Collection SHARE-A-PURCHASE TO TURN CUSTOMERS INTO BRAND AMBASSADORS 20
  21. 21. RESULTS Increase in customer engagement and brand endorsement 1000s Of valuable customer referrals posts on social media 28.48% Conversion rate of users interacting through social connect   11.05X ROI for referral marketing efforts 14.88% Sales conversion rate for referral traffic generated through social sharing of purchases    Uplift in SEO Rank through social sharing and back links 21
  22. 22. Strategies to Get Up to 40% More Conversions 22
  23. 23. MODERN DAY E-MARKETING STRATEGIES Referral Program Social Login Visual Commerce Customer Q & A Customer Loyalty + 10-15% Increase in traffic + 15-20% Higher conversion + 25-40% Boost in repeat sales ACQUISITION CONVERSION LOYALTY 23
  24. 24. ACQUISITION SUITE11 24
  25. 25. 84% of consumers say they trust recommendations from family and friends about products. -Neilsen People are 4X more likely to buy when referred by a friend -Neilsen REFERRALS ARE THE MOST EFFECTIVE ACQUISITION CHANNEL 76% of consumers recommended companies they trust to a friend or colleague - Edelman 25
  26. 26. REFER-A-FRIEND Enable Friend Referrals via website & email Avenu e 50$ Mobile Specific Sharing Options Branded Experience Customizable Incentives 26
  27. 27. CONVERSION SUITE22 27
  28. 28.  Enable users to login via their social accounts  40% of new registrations prefer Social Login  92% users simply abandon the cart when they can’t remember their pwd!  Increase customer registrations by 33% & conversion rate by 5% SOCIAL LOGIN 28
  29. 29.  Convert Selfies into Sales!  UGC photo aggregation via Facebook, Instagram, Twitter  Powerful & authentic visual testimonials  15%+ increase in user engagement VISUAL COMMERCE: GALLERY 29
  30. 30.  Leverage the passion & knowledge of your customers  Authentic UGC for SEO boost and higher conversion  Gain insights into customer decision process  Increase engagement & conversion by up to 26% CUSTOMER Q & A 30
  31. 31. LOYALTY SUITE3 31
  32. 32. THE VALUE OF RETENTION 5% increase in customer retention can increase a company’s profitability by 75% Keeping current customers Attracting new customers cost - Attracting new customers will cost your business 5 times more than keeping an existing customer. - Future Customers Current Customers Revenue 80% of your company’s future revenue will come from just 20% of your existing customers - Customer retention Profit 5% 70% 1X 5X 80% 20% 32
  33. 33.  360 degree loyalty platform: ability to reward users for any desirable interaction  Increase life time value of customers by up to 5X  Increase in word-of-mouth referrals, reviews etc.  Up to 26% uplift in repeat purchases33
  34. 34. USTOMER DASHBOARD : Redemption Options 34
  35. 35. Download Free eBook On How To Increase Social ROI This Holiday Season A Comprehensive Guide to Increase Social ROI This Holiday Season 35
  36. 36. Q & A TIME 36
  37. 37. Sign Up for ShopSocially’s services by Nov 30th and we will waive the one-time setup fee (up to $3,000) Use code: SSAVENUE while signing up. SPECIAL OFFER FOR TODAY’S ATTENDEES Thank You Happy Holidays! http://shopsocially.com info@shopsocially.com +1 650 701 7759 37

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