Marketers look forward to holiday season as much as customers do. The onset of a festive season set the tone right for shopping and customers plan to spend more lavishly than they usually do. Though it is a reason for marketers to beam with excitement, the catch here is, more traffic might not mean more sales. With the modern day online shopping trends, Merchants need to catch up and adopt modern-day marketing strategies and use Social to exploit every chance of making a sale.
That is why, ShopSocially, a leading social, referral and loyalty platform along with Demandware and Avenue, conducted a joint webinar on November 4th 2015 on ‘How to get up to 40% more conversions from your holiday traffic’. The focus of this event was to unveil various strategies that help marketers convert their huge site traffic during holiday season into maximum sales. In this webinar, Kristen St. Peter, Director of Ecommerce at Avenue, a leader in plus-size women’s fashion showcased Avenue’s journey of how, by applying, ShopSocially’sunique and innovative, social and referral solutions on Demandware platform, Avenue fetched11X more ROI.
ShopSocially’s platform helped Avenue® derive the following benefits-
- 1000s of customer referrals in form of viral social posts
- Impressive sales conversion rate of 28.48% for users who connected with Avenue® brand through Facebook Connect
- 11.05X ROI for referral marketing efforts
- 88% high sales conversion rate for referral traffic generated through social sharing of purchases
Read more about this Webinar at http://blog.shopsocially.com/2015/11/04/demandware-webinar-unveils-secret-of-40%-more-conversions-this-holiday-season/
Contact ShopSocially at firstname.lastname@example.org for more details.