Holiday season already started!Should prepare your sales and timelinesShipping materials should be readyDo you know your cut-off dates? (the latest youcan ship on time for xmas for different deliveryservices)Do you have a promo plan for Black Friday?Is your social media ready along with your store?
Help fast shopping – Finding the perfect item getshard – Specially in PinterestStart helping your buyers in the discovery process Set separate boards by re-pining the same items as follows Gifts under $20 Free Shipping Gifts Outfits to go Humor and oddities (White elephant) Gifts for techies …. Etc….
Add SEO words to your descriptions. Also addSEO terms such as ‘holiday special’ price orcoupon code.Include S&H in the description if possible – makethe decision fasterIf you have items that sold, then add that to thecomments – move that Pin to a different boardIf the item did not sell, no one liked it,commented, re-pinned it, then OK to delete.
Arrange your items and give them a seasonaldescription Xmas Halloween Thanksgiving ChanukahMove the stuff away once the holiday has gone by(less distracting-looks better)Wait for post-sales clearances after the holidays
Publish a date when the orders MUST be in forholidays (add to description)Extend that deadline by having 1-2 days withovernight shipping (charge more- it is OK!)Be mindful of your own timelines (real life gets inthe way)Raise your average sale by offering Overnightshipping for a certain order size threshold
Don’t underestimate the power of a gift-with-purchase. It doesn’t have to be homemade.Also, do ‘bulk’ offers (Offer packs of 3, packs of5) people like to be efficient in their shopping.Black Friday – go for it – if you can make it work.Impulse purchase? Below $20? Free shippingwill get you 2X the regular response
Use your channels to spread cheer more thanproductGiving thanks on Facebook and Twitter is good!Let your buyers know that, so they can follow you Pick the best only. Don’t ‘spam’ your own socialchannelsAsk your buyers to take a pic of the gift beingopened, being used – Pin it!
Share your great ideasAnd a last one – Try ShopInterest – Let’s demo! www.shopinterest.co