Personal Branding and Social Media


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ShopImagine E-Commerce Workshop Program for Fashion Colleges in India: Personal Branding is essential in today's personal and professional growth and how to implement social media with your personal brand and receive results forms the basis of this presentation. As a fashion e-tailer, we are constantly on the lookout for fresh ideas and fresh talent. This program is our way of interacting with young and talented fashion students as well as educating them about the exciting e-commerce landscape in India.

The first workshop was held at FAD Institute, Pune on 11th and 12th July, 2013 by ShopImagine Marketing Manager, Neha Shah and Fashion Marketing and PR Executive, Alifiya Pratapgharwala

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Personal Branding and Social Media

  1. 1. It’s all about YOU today!
  2. 2. WHAT IS PERSONAL BRANDING ? Personal branding is how we present ourselves to others. A personal brand is nothing complicated or smarmy. It's just a way of describing yourself to people who don't already know you.
  3. 3.  Personal Branding first showed up in 1987 when Tom Peters wrote ‘The brand called you’ for Fast Company Magazine. Since the onslaught of web 2.0 and social media.  Personal branding has become an industry of its own, spawning hundreds of books and websites on the topic 
  4. 4.  In your current growth in studies  In your career search  In finding new opportunities  Building rapport  Networking  Enables you to be a better leader
  5. 5.  Personal Branding is the key to making sure the REALYOU gets seen the way you want to be seen.
  6. 6.  Rihanna: fashionista, singer, umbrella  Manish Malhotra: designer, innovative, creative  Mallya: knowledgeable, beer, controversial
  7. 7.  Rihanna: fashionista, singer, umbrella, Icon , weird hairstyles  Manish Malhotra: designer, innovative, creative Neon colours, celebrities  Mallya: knowledgeable, beer, controversial Flamboyant, classy
  8. 8. Become a commodity in the market place Have a disadvantage compared to others Lose significant career opportunities Limit your reach
  9. 9. Insights about you Do your personal SWOT Set yourGOAL Personal Drivers Values Passion What are you known for? What do you have answers to? Insight from others How do others describe you What are the 3 compliments people make about you What about you makes people Stop, Watch and sayWOW!
  10. 10. Participate Content is King Set your self apart
  11. 11.  Use fully public settings Show off your skills 100% completion Give recommendations- reciprocity rocks! Appropriate picture Join groups and participate
  12. 12. Bad mouth your company/ boss on social media (They always get to know!!) Bored is one word you should be away from
  13. 13. Use fully public settings Full name viewable Check trending hash tags Be part of current happenings Be Smart not Self Obsessed
  14. 14. Keep it personal Advice – Keep security turned high, unless appropriate for your industry job and public persona.
  15. 15. Can be extremely powerful for your brand! Topics- Hobby ( Passion rather!) Travel Fashion and Clothes Enjoy your passion and career
  16. 16. A blog is a personal journal A daily pulpit A collaborative space A political soap-box A breaking news outlet A collection of links Your own private thoughts
  17. 17. Define your purpose Set a reliable schedule Mix it up Move beyond the written word Size matters Learn how to write killer headlines Design is important Categorize and tag everything Write the way you speak Do not over think
  18. 18.  Easy  Visibility increases  Helps create a sense of community  Place to gather things that inspire you  Out reach is incredible  A good blog requires regular updates  Being too honest can lead to trouble  Should not be done haphazardly  Technical issues
  19. 19. Fashion Stirred FUSS WWH
  20. 20. Fashion Photography Blog
  21. 21. What are you passionate about? Your passion is your BRAND Find blogger platforms Think of Logo/Colours Content is KING Most IMPORTANT- Think what you want to write about?
  22. 22. Research!! Research!! Research!!Create.Compose.Conceptualise.
  23. 23. Be a SOCIAL CHAMP!!