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Art Event Boosting June Merchant Sales


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Art Event Boosting June Merchant Sales

  1. 1. A FIRST in Art Event Concept Boosts Merchant SalesExclusive Shopping Center Release Media Contact: Nancy Walters 800.214.3020CORONA, CA (June 23, 2011) – The Summer Arts at Dos Lagos event continues to boost Junemerchant sales at The Shops at Dos Lagos in Corona. This captivating new signature event, with aFIRST juried art show entry fee offer and month filled with Art, Music, Dance and Theatre providesshoppers an array of arts inspired activities, delighting the pallet of customers who are driving fromsurrounding counties for multiple June visits to the lifestyle center.Beyond building unprecedented relationships with the southern California art community, the keypromotion goal was to increase merchant sales. The unique art show entry fee attracted many firsttime visitors to the center as more than 150 artists from Riverside, San Diego, San Bernadino andOrange Counties entered the Summer Arts at Dos Lagos juried show. Each artist received a DosLagos gift card for their fully paid entry fee amount which generated almost $10,000 in gift cardsales on the June 4 artwork submission date. The gift card redemption at the beautiful open aircenter has already started as The Shops at Dos Lagos Merchants report incremental sales fromartists, their families and friends.The month long art event-filled show strategy at The Shops at Dos Lagos guarantees a minimum offour visits by each artist during June: • June 4: artwork submission date • June 15: Juried Art Show Preview Reception drew 300+ accepted show artists and area dignitaries; held on a Wednesday to build mid-week shopping traffic • June 16 – 25: Free to public Summer Arts at Dos Lagos Juried Artshow Gallery open daily in beautiful unleased store space. The nearly 100 artists continue to bring family and friends to the Gallery to show off their artwork on display. All artwork is available for purchase, with the contributing artists receiving 70% of the purchase price and 30% donated equally to the Riverside Arts Council and the Corona Art Association • On Sunday, June 25 artists will return to the center for a fourth visit to receive checks for their sold artwork or to pick-up their artworkThe gallery was installed in an unleased space in a lower traffic area of the center to draw shoppingtraffic to other nearby merchants. Summer Arts at Dos Lagos PlaybillThe Summer Arts at Dos Lagos events are successfully drawing various target shopper profiles. Theevent Playbill highlights the free June theater, music, movie, dance and arts events. Families come - more -
  2. 2. Art Event Delivers Sales/ADD ONEto the center every Tuesday and Wednesday for free morning movies at Dos Lagos Stadium 15Theater and to enjoy live music at the Tuesday Dos Lagos Farm & Artisan Market from 3 to 7 p.m.These activities are building weekday sales as are the 500+ people coming to the center everyThursday for the free children’s art activity before a family movie under the stars at dusk.Summer Arts at Dos Lagos is also stimulating sales as large audiences attend events at the DosLagos Ampitheater. Each event appeals to a specific target shopper such as the Corona SymphonyJazz Ensemble performance, the Southern California ICON competition which drew hundreds ofyouth between ages 7 - 18 years old with families and friends to the vocal competition, the DanceTheatre of Corona performance and last Sunday’s Circle City Chorale Father’s Day performancewith special musical tribute to families with deployed military Dads.The Three of Us band performed on June 17 as renowned artist Gregory Adamson created threeoriginal paintings at his “Facing the Music” performance. One painting, valued at $2,000, was givenaway by random drawing at the Dos Lagos Amphitheater performance. The other two paintings aredisplayed at the Summer Arts at Dos Lagos Juried Art Show through June 25 for silent auctionbidding, with sales proceeds donated equally between the Riverside Arts Council and the Corona ArtAssociation, whose volunteers are at the center daily in June. The center’s outreach and partnershipwith prestigious area art venues expanded the Corona customer center’s draw beyond its typicalgeographic market. Visitors to the Art Show can register for the chance to win exclusive art prizesincluding VIP tickets to the Laguna Beach 2011 Pageant of the Masters, which includes a guidedbackstage tour and VIP tickets to the Los Angeles County Museum of Art Tim Burton Exhibition,provided at no cost to The Shops at Dos Lagos. The Shops at Dos Lagos developed a close workingrelationship with the world famous Laguna Beach art pageant and the Los Angeles Museum of Art.June shoppers who present $300 in sales receipts during June receive two free tickets to the 2011Pageant of the Masters. The appeal of this gift with purchase is stimulating additional purchasesduring June at The Shops at Dos Lagos.The Shops at Dos Lagos is proud to support the local art communities while building shoppingtraffic to its merchants and restaurants via Summer Art at Dos Lagos. For more information onSummer Arts at Dos Lagos and The Shops at Dos Lagos, please visit The Shops at Dos LagosThe Shops at Dos Lagos is located in Corona, California and features a pedestrian-friendly MainStreet, a Plaza area with seating, an outdoor amphitheater and the serenity of two lakes. The centeroffers more than 60 specialty stores, restaurants and services including a 15-screen movie theatre,Anthropologie, Banana Republic, Coldwater Creek, Talbots, Trader Joe´s, Sur La Table, Victoria´sSecret, Z Gallerie and more. The Shops at Dos Lagos is on Temescal Canyon Road between WeirickRoad and Cajalco Road in Corona, California. ###