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S H O E S T R I N G M A R K E T I N G U N I V E R S I T Y
HOW TO
CREATE A
BUYER PERSONA
S H O E S T R I N G M A R K E T I N G U N I V E R S I T Y
Shoestring
Marketing
B r o u g h t t o y o u b y
YOU HAVE THE MOST
AMAZING
PRODUCT OR SERVICE
AMAZING
PRODUCT OR SERVICE
HOWSHOULD YOU ADVERTISE?
YOU COULD MARKET TO EVERYONE
YOU COULD MARKET TO EVERYONE
NEWSPAPER
YOU COULD MARKET TO EVERYONE
NEWSPAPER
RADIO
YOU COULD MARKET TO EVERYONE
NEWSPAPER
RADIO
TELEVISION
AMAZING
PRODUCT OR SERVICE
WRONG
EXPENSIVE
MASS MARKETING IS TOO
FO R S MALL B U S IN ES S O WN ERS
ONLY A FEW PEOPLE
WANT TO BUY YOUR
PRODUCT OR SERVICE
AMAZING
PRODUCT OR SERVICE
YOU NEED TO CREATE A
BUYER
PERSONA
AMAZING
PRODUCT OR SERVICE
WHATIS A BUYER PERSONA?
A buyer persona is a
fictional representation
of your ideal customer
D e te r m in e
w h o you r
b u ye r s a r e
BUYER PERSONAS:
Re v e a l w h y
a n d w h e n
th e y b u y
Cla r ify
h ow yo...
WHYSHOULD YOU CREATE A BUYER PERSONA?
Buyer personas help you:
Determine what kind
of marketing content
you need to create.
Buyer personas help you:
Set the tone and style
for your marketing
content.
Buyer personas help you:
Pinpoint the topics
your marketing
content will cover.
AMAZING
PRODUCT OR SERVICE
HOWDO YOU CREATE A BUYER PERSONA?
TALK TO YOUR CUSTOMERS
How About a Free
Shoestring Marketing Kit?
D O W N L O A D N O W !
Let’s grow your business without spending a lot of money
QUESTIONS TO
ASK YOUR
PROSPECTS
Are your
prospects
male or female?
#1
How old are
your prospects?
#2
What is the
family status
of your prospects?
#3
Where do your
prospects live?
#4
What job or
career do your
prospects have?
#5
What interests
do your
prospects have?
#6
What are
your prospects
long-term goals?
#7
What are your
prospects
challenges?
#8
What are
your prospects
buying concerns?
#9
What are some
actual quotes?
#10
“
Use your 10 questions to
create a complete and detailed
buyer persona. Refer to your
persona whenever you
create content f...
How About a Free
Shoestring Marketing Kit?
D O W N L O A D N O W !
Let’s grow your business without spending a lot of money
SAMPLE BUYER PERSONA
S H O E S T R I N G M A R K E T I N G U N I V E R S I T Y
THANK
YOU!
We’ll see you again soon
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How to Create a Buyer Persona for Your Small Business

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Discover 10 simple steps for creating a buyer persona for your small business. This marketing strategy will help you determine who your buyers are, clarify how they think, and reveal why and when they buy.

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How to Create a Buyer Persona for Your Small Business

  1. 1. S H O E S T R I N G M A R K E T I N G U N I V E R S I T Y HOW TO CREATE A BUYER PERSONA
  2. 2. S H O E S T R I N G M A R K E T I N G U N I V E R S I T Y Shoestring Marketing B r o u g h t t o y o u b y
  3. 3. YOU HAVE THE MOST AMAZING PRODUCT OR SERVICE
  4. 4. AMAZING PRODUCT OR SERVICE HOWSHOULD YOU ADVERTISE?
  5. 5. YOU COULD MARKET TO EVERYONE
  6. 6. YOU COULD MARKET TO EVERYONE NEWSPAPER
  7. 7. YOU COULD MARKET TO EVERYONE NEWSPAPER RADIO
  8. 8. YOU COULD MARKET TO EVERYONE NEWSPAPER RADIO TELEVISION
  9. 9. AMAZING PRODUCT OR SERVICE WRONG
  10. 10. EXPENSIVE MASS MARKETING IS TOO FO R S MALL B U S IN ES S O WN ERS
  11. 11. ONLY A FEW PEOPLE WANT TO BUY YOUR PRODUCT OR SERVICE
  12. 12. AMAZING PRODUCT OR SERVICE YOU NEED TO CREATE A BUYER PERSONA
  13. 13. AMAZING PRODUCT OR SERVICE WHATIS A BUYER PERSONA?
  14. 14. A buyer persona is a fictional representation of your ideal customer
  15. 15. D e te r m in e w h o you r b u ye r s a r e BUYER PERSONAS: Re v e a l w h y a n d w h e n th e y b u y Cla r ify h ow you r b u ye r s th in k
  16. 16. WHYSHOULD YOU CREATE A BUYER PERSONA?
  17. 17. Buyer personas help you: Determine what kind of marketing content you need to create.
  18. 18. Buyer personas help you: Set the tone and style for your marketing content.
  19. 19. Buyer personas help you: Pinpoint the topics your marketing content will cover.
  20. 20. AMAZING PRODUCT OR SERVICE HOWDO YOU CREATE A BUYER PERSONA?
  21. 21. TALK TO YOUR CUSTOMERS
  22. 22. How About a Free Shoestring Marketing Kit? D O W N L O A D N O W ! Let’s grow your business without spending a lot of money
  23. 23. QUESTIONS TO ASK YOUR PROSPECTS
  24. 24. Are your prospects male or female? #1
  25. 25. How old are your prospects? #2
  26. 26. What is the family status of your prospects? #3
  27. 27. Where do your prospects live? #4
  28. 28. What job or career do your prospects have? #5
  29. 29. What interests do your prospects have? #6
  30. 30. What are your prospects long-term goals? #7
  31. 31. What are your prospects challenges? #8
  32. 32. What are your prospects buying concerns? #9
  33. 33. What are some actual quotes? #10 “
  34. 34. Use your 10 questions to create a complete and detailed buyer persona. Refer to your persona whenever you create content for your customers. It will ensure that you are connecting with them. CREATE A PERSONA
  35. 35. How About a Free Shoestring Marketing Kit? D O W N L O A D N O W ! Let’s grow your business without spending a lot of money
  36. 36. SAMPLE BUYER PERSONA
  37. 37. S H O E S T R I N G M A R K E T I N G U N I V E R S I T Y THANK YOU! We’ll see you again soon

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