Published on


  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • The products you choose define your style. It can just be FabIndia kurtas for parties and business suit for work. Next class, I want to see your style, either by articulation or by wearing. Naina Lal Kidwai, Chanda Kocher, Narayana Murthy, Vijay Mallya
  • You are in Geneva or Boston. Your client takes you home for lunch. You see this furniture set in his child’s room. Relative to what we’ve been talking about, what’s a good response?
  • The Guggenheim Museum 's online article on De Stijl summarizes these traits in similar terms: "It [De Stijl] was posited on the fundamental principle of the geometry of the straight line, the square, and the rectangle, combined with a strong asymmetricality; the predominant use of pure primary colors with black and white; and the relationship between positive and negative elements in an arrangement of non-objective forms and lines." [4]
  • Design

    1. 1. What’s your Style? Fashion, Design , Style, Accessories
    2. 2. How Product Design differs from art <ul><li>It has to deal with the market . You can design the most creative/unusual computer but if it doesn’t work, the product won’t sell. Apple?? </li></ul><ul><li>Art deals with form. Products have to marry form and function. </li></ul><ul><li>Products are all around us-- Nike shoes, pens, cameras, etc. Not isolated in galleries </li></ul>
    3. 3. History of Product Design <ul><li>Leonardo Da Vinci-- first product designer? </li></ul><ul><li>Impetus from Industrial Revolution- 1760 to 1830 </li></ul><ul><li>Chairs, typewriters, printing press </li></ul><ul><li>Waterman pen-- fountain pen </li></ul><ul><li>Watches-- pocket watches </li></ul><ul><li>Levi Strauss- riveted jeans </li></ul><ul><li>Karl Elsender- Swiss Army Knife </li></ul><ul><li>What works? </li></ul><ul><li>What is your style? </li></ul>
    4. 4. Successful Products?
    5. 6. What I want you to do <ul><li>Make unusual connections-- Mondrian and bike </li></ul><ul><li>View the world through a designer’s eye </li></ul><ul><li>Observe objects. Observe what people are wearing </li></ul><ul><li>Articulate your views </li></ul><ul><li>Get personal </li></ul><ul><li>Figure out your personal style. </li></ul><ul><li>What do you like? What do you dislike? </li></ul>
    6. 7. Naoto Fukasawa “ Without Thought”
    7. 8. Pierre Paulin <ul><li>French furniture designer </li></ul><ul><li>Designed the iconic ribbon chair. </li></ul><ul><li>Not very functional. </li></ul><ul><li>Fabric tore. </li></ul><ul><li>Would you buy it? </li></ul>
    8. 10. Ron Arad <ul><li>Israeli. Steel. Bookworm </li></ul>
    9. 11. Alvar Aalto <ul><li>Finnish architect and designer </li></ul><ul><li>Founded the firm Artek with his wife. </li></ul><ul><li>Wanted to design complete environments </li></ul><ul><li>Famous for his chairs. </li></ul>
    10. 12. Ingo Maurer <ul><li>German </li></ul><ul><li>Son of a fisherman </li></ul><ul><li>Moved to America </li></ul><ul><li>Was a graphic designer </li></ul><ul><li>Moved back to Germany to do lights. </li></ul><ul><li>Famous for his lighting </li></ul><ul><li>Revealed bulbs </li></ul>
    11. 13. Constructivism <ul><li>Basis for product and furniture design </li></ul><ul><li>Originated in Russia </li></ul><ul><li>Not art for art’s sake </li></ul><ul><li>Art has to have a social purpose </li></ul><ul><li>Spread to Germany </li></ul><ul><li>Many Russian constructivists taught at Bauhaus in Germany </li></ul><ul><li>Influenced a whole generation of designers </li></ul>
    12. 14. Bauhaus <ul><li>Very famous school in Germany </li></ul><ul><li>Lots of architects and designers from there. </li></ul><ul><li>Wanted to mix art, craft and technology </li></ul><ul><li>More design oriented. </li></ul><ul><li>Interested in form plus function </li></ul><ul><li>Nowadays, Eindhoven is among the best design schools in the world. </li></ul>
    13. 15. Good Websites <ul><li>Dezeen magazine </li></ul><ul><li>Bonluxat shopping website </li></ul><ul><li>Phillippe Starck </li></ul><ul><li>Artek </li></ul><ul><li>Alessi </li></ul><ul><li>Artifort </li></ul><ul><li>Metropolis Magazine </li></ul>
    14. 16. Design in India <ul><li>National Institute of Design: M.P. Ranjan </li></ul><ul><li>Design Centers- Bangalore, Amdavad, Pune </li></ul><ul><li>Homework: Spend half hour on the website </li></ul><ul><li>Find a product or a designer that you like. </li></ul><ul><li>Can be textile, architecture, any of the 10. </li></ul><ul><li>All I want is a name and a product. </li></ul><ul><li>Timex watch-- Neil Foley Design </li></ul>