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Assignment Title:
• A survey on consumption practices and perception of Ready to eat food
among adults
Introduction:
The emergence of Ready-To-Eat (RTE) food in the global industry, and now
in the Indian markets, has seen a shift in consumption patterns over the
years. Consumers are becoming more aware of food products and so
intentions and perceptions of Ready-to-Eat food products are changing in the
Food Retail Industry.
Ready-to-Eat meal demand has outpaced a huge amount of India's food retail
market. Ready to eat foods can be refrigerated or shelf-stable. It requires
minimal heating or no heating at all. Ready-to-Eat food has made people's life
easier.
Initially, these foods were consumed by defensemen, disaster victims,
trekkers, hikers, and hunters who needed food in a short time and on the
road. But now, RTE food has become popular among most busy people in
modern cities.
In this modern era, due to busy lifestyles people want to save time in
cooking. There are many factors that may influence consumers to purchase
and consume Ready-To-Eat food products.
Initially, these foods were consumed by defensemen, disaster victims,
trekkers, hikers, and hunters who needed food in a short time and on the
road. But now, RTE food has become popular among most busy people in
modern cities
Review:
Value addition of food products is expected to increase from the current 8
percent by the end of 2025 and fruits and vegetables is also expected to
increase from around 2 per cent of total production to 25 per cent by
2025.
“Ready-to-eats and ethical consumer value: a focus on McDonald’s and
KFC” aims to investigate the effect of communicating corporate social
responsibility to young consumers .
Ready-To-Eat food products have become so popular. The findings show
that working employees and students preferred Ready-to-eat food
products. Apart from convenience, time-saving, and a relative decline in
habitual food and eating habits, television has played a huge role in
creating awareness about Ready-To-Eat food products.
consumers' preferences for selection of Ready-To-Eat foods in their food
habits of the households with or without children, nuclear families and
bachelors. He stated that changing lifestyle, that is, stressful and hectic
lives due to long working hours, is a major contributing factor to the
growth of the Ready-To-Eat meals sector
Objective :
• 1. To review the market of Ready to Eat food.
• 2. To study the perception of consumers towards Ready to Eat Food.
• 3. To perceive the consumption pattern of prepared -To-Eat Food
product.
• 4. To analyse the competition among totally different brands.

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PBA template (1).pptx

  • 1. Assignment Title: • A survey on consumption practices and perception of Ready to eat food among adults
  • 2. Introduction: The emergence of Ready-To-Eat (RTE) food in the global industry, and now in the Indian markets, has seen a shift in consumption patterns over the years. Consumers are becoming more aware of food products and so intentions and perceptions of Ready-to-Eat food products are changing in the Food Retail Industry. Ready-to-Eat meal demand has outpaced a huge amount of India's food retail market. Ready to eat foods can be refrigerated or shelf-stable. It requires minimal heating or no heating at all. Ready-to-Eat food has made people's life easier. Initially, these foods were consumed by defensemen, disaster victims, trekkers, hikers, and hunters who needed food in a short time and on the road. But now, RTE food has become popular among most busy people in modern cities.
  • 3. In this modern era, due to busy lifestyles people want to save time in cooking. There are many factors that may influence consumers to purchase and consume Ready-To-Eat food products. Initially, these foods were consumed by defensemen, disaster victims, trekkers, hikers, and hunters who needed food in a short time and on the road. But now, RTE food has become popular among most busy people in modern cities
  • 4. Review: Value addition of food products is expected to increase from the current 8 percent by the end of 2025 and fruits and vegetables is also expected to increase from around 2 per cent of total production to 25 per cent by 2025. “Ready-to-eats and ethical consumer value: a focus on McDonald’s and KFC” aims to investigate the effect of communicating corporate social responsibility to young consumers .
  • 5. Ready-To-Eat food products have become so popular. The findings show that working employees and students preferred Ready-to-eat food products. Apart from convenience, time-saving, and a relative decline in habitual food and eating habits, television has played a huge role in creating awareness about Ready-To-Eat food products. consumers' preferences for selection of Ready-To-Eat foods in their food habits of the households with or without children, nuclear families and bachelors. He stated that changing lifestyle, that is, stressful and hectic lives due to long working hours, is a major contributing factor to the growth of the Ready-To-Eat meals sector
  • 6. Objective : • 1. To review the market of Ready to Eat food. • 2. To study the perception of consumers towards Ready to Eat Food. • 3. To perceive the consumption pattern of prepared -To-Eat Food product. • 4. To analyse the competition among totally different brands.
  • 7. Methodology: The research design was used to gain knowledge and information through the primary data and secondary data. Tools used for data analysis 1) Sampling Method : Convenient Sampling method 2) Sampling Units : Customers 3) Sample Size: Number of respondents is 60. Percentages are used in making comparisons between two or more series of data The survey was conducted for a period of 15 th July to 26 th July 2022.