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ガクセイ基地 スペシャルイベント
     〜次世代を担う若者へ〜




情報とどう向き合うか


    朝日新聞出版書籍統括

          尾木和晴



                     1
講師プロフィール:尾木和晴氏
•   朝日新聞出版『書籍統括』
•   1959 年福岡県出身  5 2歳
•   1986 年 朝日新聞入社
•   『週刊朝日』編集部、『 AERA 』編集部、 
•   3年間のロンドン駐在
•   2007 年より12年1月までAERA編集長
•   書籍統括(単行本、新書、文庫の発行責任者
    )
                              2
AERA 編集部について

     ・現在 約 40 名 約半数は女性
     ・ 6 人の副編集長  3 名は女性



                     尾木編集長



    副編集長   副編集長   副編集長   副編集長   副編集長   副編集長




    編集者    編集者    編集者    編集者    編集者    編集者
    5-6名   5-6名   5-6名   5-6名   5-6名   5-6名
            




                                       3
AERA 記事の企画構成について

• 週刊誌の賞味期限
• 3日間が期限。
• AERA 記事は「喜・怒・哀・楽」+ α
  情報源を 必ず入れるようにしている
• ⇒  喜怒哀楽はヒトがこころを動かされる事
• 週刊誌の3大欲望 カネ・女・スキャン
  ダル
• 掲載しない
                    4
•
ネタはどうやって入るか?
①  事件の当事者、代理人
②  役所のリーク    
③  企業の広報、役員
④  公開情報




                 5
取材の方法
•   直接、当事者にあたる(夜討ち朝駆け)
•   100日勤行
•   電話で取材
•   手紙を書く(編集者が得意)
•   仮説と検証
•   メモのとりかた


                     6
 「見出し」がすべて
•   予想を裏切る
•   一瞬で理解できる
•   ひらがなを使い、漢字をなるべく避ける
•   取材の前に考える
•   基本的な疑問に答える 
•   「ひっかけ」は避ける 
•   基本は愛情 駄洒落もいい
                     7
仕事は締め切りが命
•   原稿は最初の20行が大事
•   もう少し時間があってもデキは同じ
•   「次は頑張る」はプロの言葉ではない
•   設計図をつくること
•   締め切りが守れないと意味なし



                        8

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5月26日 尾木様講演資料

  • 1. ガクセイ基地 スペシャルイベント 〜次世代を担う若者へ〜 情報とどう向き合うか 朝日新聞出版書籍統括 尾木和晴 1
  • 2. 講師プロフィール:尾木和晴氏 • 朝日新聞出版『書籍統括』 • 1959 年福岡県出身  5 2歳 • 1986 年 朝日新聞入社 • 『週刊朝日』編集部、『 AERA 』編集部、  • 3年間のロンドン駐在 • 2007 年より12年1月までAERA編集長 • 書籍統括(単行本、新書、文庫の発行責任者 ) 2
  • 3. AERA 編集部について ・現在 約 40 名 約半数は女性 ・ 6 人の副編集長  3 名は女性 尾木編集長 副編集長 副編集長 副編集長 副編集長 副編集長 副編集長 編集者 編集者 編集者 編集者 編集者 編集者 5-6名 5-6名 5-6名 5-6名 5-6名 5-6名   3
  • 4. AERA 記事の企画構成について • 週刊誌の賞味期限 • 3日間が期限。 • AERA 記事は「喜・怒・哀・楽」+ α 情報源を 必ず入れるようにしている • ⇒  喜怒哀楽はヒトがこころを動かされる事 • 週刊誌の3大欲望 カネ・女・スキャン ダル • 掲載しない 4 •
  • 6. 取材の方法 • 直接、当事者にあたる(夜討ち朝駆け) • 100日勤行 • 電話で取材 • 手紙を書く(編集者が得意) • 仮説と検証 • メモのとりかた 6
  • 7.  「見出し」がすべて • 予想を裏切る • 一瞬で理解できる • ひらがなを使い、漢字をなるべく避ける • 取材の前に考える • 基本的な疑問に答える  • 「ひっかけ」は避ける  • 基本は愛情 駄洒落もいい 7
  • 8. 仕事は締め切りが命 • 原稿は最初の20行が大事 • もう少し時間があってもデキは同じ • 「次は頑張る」はプロの言葉ではない • 設計図をつくること • 締め切りが守れないと意味なし 8