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A step-by-step guide
Creating your next presentation
Required tools: Pen & paper
Define your audience1
Define your audience1Ask yourself the following questions:
• Who are they?
• Why are they here?
• What keeps them up at ni...
Define the change2
Define your audience1You want your audience to undergo a change
in its perception of the subject you are presenting.
Defin...
Brainstorming3
Define your audience1Jot down everything that comes to mind when
you think about your subject, including
personal stories,...
Initial editing4
Define your audience1Start editing your ideas. Take into account the
amount of time you have for your presentation
and the...
Story-boarding5
Define your audience1Arrange the content as if it was chapters in a story.
Remember, your audience is going on a journey.
...
Messaging6
Define your audience1Decide on the best way to convey each message –
in a slide, a question to the audience, a short video...
Second editing7
Define your audience1This is the time to check whether or not some of
the content you thought was unnecessary might
be sui...
Hands-on8
Define your audience1Now you can turn on your computer and prepare
your presentation using any software you like.
Editing is not over…9
Define your audience1There’s always room for fine tuning.
You might find that even after the presentation is
ready, you st...
Follow these steps
and do your best. Good luck :)
www.present-station.co.il
shirlee@present-station.co.il
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Creating your next presentation - A step-by-step guide

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Creating your next presentation: A step-by-step guide. Define your audience; Define the change; Brainstorming; Initial editing; Story-boarding; Messaging; Second editing; Hands-on; Fine tuning

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Creating your next presentation - A step-by-step guide

  1. 1. A step-by-step guide Creating your next presentation
  2. 2. Required tools: Pen & paper
  3. 3. Define your audience1
  4. 4. Define your audience1Ask yourself the following questions: • Who are they? • Why are they here? • What keeps them up at night? • How can I solve their problem? • How might they resist? • How can I soften the resistance? • What do I want them to do after the presentation?
  5. 5. Define the change2
  6. 6. Define your audience1You want your audience to undergo a change in its perception of the subject you are presenting. Define this change: • What is their perception of my subject at the moment? • What do I want it to be at the end of my presentation?
  7. 7. Brainstorming3
  8. 8. Define your audience1Jot down everything that comes to mind when you think about your subject, including personal stories, videos, quotations, facts, figures, ideas, and so on. Make each item a separate memo and free associate, writing down every idea that comes into your head.
  9. 9. Initial editing4
  10. 10. Define your audience1Start editing your ideas. Take into account the amount of time you have for your presentation and the change you want to create in your audience. Focus only on content that promotes that change. Put everything else aside.
  11. 11. Story-boarding5
  12. 12. Define your audience1Arrange the content as if it was chapters in a story. Remember, your audience is going on a journey. At each point along the journey, you provide more details that support the desired perception. Make sure the details are in the right order. If they’re not, you won’t get your point across.
  13. 13. Messaging6
  14. 14. Define your audience1Decide on the best way to convey each message – in a slide, a question to the audience, a short video, by bringing a tool to the stage, and so on. I usually work with the table below: Full text Main message How to convey it
  15. 15. Second editing7
  16. 16. Define your audience1This is the time to check whether or not some of the content you thought was unnecessary might be suitable after all. Or perhaps the other way around – something you thought was a must, now appears far less suitable than you thought.
  17. 17. Hands-on8
  18. 18. Define your audience1Now you can turn on your computer and prepare your presentation using any software you like.
  19. 19. Editing is not over…9
  20. 20. Define your audience1There’s always room for fine tuning. You might find that even after the presentation is ready, you still may want to do some editing. And that’'s fine. It’s even great! It means your presentation is alive.
  21. 21. Follow these steps and do your best. Good luck :)
  22. 22. www.present-station.co.il shirlee@present-station.co.il

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