Define your audience1Ask yourself the following questions:
• Who are they?
• Why are they here?
• What keeps them up at night?
• How can I solve their problem?
• How might they resist?
• How can I soften the resistance?
• What do I want them to do after the presentation?
Define your audience1You want your audience to undergo a change
in its perception of the subject you are presenting.
Define this change:
• What is their perception of my subject
at the moment?
• What do I want it to be at the end of my
Define your audience1Jot down everything that comes to mind when
you think about your subject, including
personal stories, videos, quotations, facts,
figures, ideas, and so on.
Make each item a separate memo and free
associate, writing down every idea that comes
into your head.
Define your audience1Start editing your ideas. Take into account the
amount of time you have for your presentation
and the change you want to create in your
Focus only on content that promotes that change.
Put everything else aside.
Define your audience1Arrange the content as if it was chapters in a story.
Remember, your audience is going on a journey.
At each point along the journey, you provide more
details that support the desired perception.
Make sure the details are in the right order. If they’re
not, you won’t get your point across.
Define your audience1Decide on the best way to convey each message –
in a slide, a question to the audience, a short video,
by bringing a tool to the stage, and so on.
I usually work with the table below:
Full text Main message How to convey it
Define your audience1This is the time to check whether or not some of
the content you thought was unnecessary might
be suitable after all. Or perhaps the other way
around – something you thought was a must,
now appears far less suitable than you thought.
Define your audience1There’s always room for fine tuning.
You might find that even after the presentation is
ready, you still may want to do some editing. And
that’'s fine. It’s even great!
It means your presentation is alive.
Follow these steps
and do your best. Good luck :)